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Dmytro Lyzanets, co-founder of the media buying company GOATS, left Microsoft after realizing that working on narrow tasks for a long time was not for him. He managed a crypto trading team of 150+ employees. Among his other achievements is the cooperation with Messi, Ronaldinho, and Tom Cruise, which was made possible through networking. At GOATS, Dmytro builds strong teams, innovates, and scales the business. His secrets of productivity are sports, traveling, meditation, and a Sunday without a phone. Dmytro strives to create the best conditions for people and business development. We asked him more about his business goals and personal habits in our interview. Scroll on! The idea and formation of GOATS Tell us how the idea to create GOATS came about? My experience in web3 helped me understand how to build marketing agencies. Media buying was initially a...

In the world of traffic arbitrage and online advertising, security is one of the key success factors. Every arbitrageur or marketer is faced with the problems of phrood: scrolling, fake leads, bots and other forms of fraud. To minimize losses and maintain profits, it is important to use quality anti-fraud services. In this article, we have gathered 10 best solutions that will help you protect your campaigns. It's important to use robust tools to manage your advertising budgets. For example, you may need virtual cards when running campaigns on different platforms. 🎁 Bonus: Get 10 free virtual cards from FlexCard (a service for traffic arbitrage and payment for personal purchases) with promo code CARD. 🧨 Just register via link and mention the promo code to support What are anti-fraud services? Antifraud services are special platforms that analyze your traffic, detect...

On Monday, January 27, DeepSeek, a Chinese startup specializing in artificial intelligence (AI), caused significant fluctuations in global stock markets. According to Bloomberg, DeepSeek's latest developments have challenged the US leadership in the technology sector, demonstrating that creating powerful AI models can be much cheaper. How DeepSeek managed to get ahead of Nvidia The discussion focused on the new DeepSeek R1 model, which runs on less advanced chips but proved to be more cost-effective. This raised questions about the sky-high valuations of companies such as Nvidia Corp. which is considered to be the leading supplier of AI chips. "DeepSeek demonstrates that powerful AI models can be built at a much lower cost," said Wei-Sern Ling, managing director of Union Bancaire Privee. - "This could undermine the investment attractiveness of AI supply chains built on the high costs of a limited...

Affiliate World Dubai is a real find for everyone interested in affiliate marketing! The event will take place at the Dubai World Trade Center on February 26-27, 2025. Here you will be able to not only meet the best professionals in the industry but also discuss trends, novelties, and development prospects. Leading experts will share their experience, talk about effective strategies, and evening events will provide a pleasant atmosphere of networking and relaxation. Who will speak? You will hear from more than 15 experts in various marketing fields. During the 20 hours of the intense program, you will hear real cases and insights from industry leaders. Here are some of the star speakers: Umar M. Job title: Founder and CEO Digitas Finance. What you should know: Umar has helped his clients save more than $25 million in taxes by offering...

We all like to start a "new life" on Monday, with a birthday or, of course, with a new year. In business, this is often called a "strategy" - a kind of collection of fantastic stories about what the future of the company might look like. And, of course, when planning for 2025, it is almost like a bad manners to present a strategy without mentioning artificial intelligence. Who wants to look like a dinosaur? Although, to be honest, I have seen companies that work without CRM, in Excel, and earn so much that they can afford to buy a real dinosaur skeleton for the office. The reality is that AI has been tightly integrated into our lives for at least two years. And if you open social media, you will find a lot of young "visionaries, ambassadors, and evangelists"...

Vadym Kuzmytskyi: about life, arbitration and the future of traffic Vadym Kuzmytskyi is a co-founder of the Sinners arbitration team, which has established itself as a strong player in the traffic sector in a short time. His path is an example of bold decisions, love for his work and the ability to build a team based on trust and mutual respect. In our interview, Vadym shares his vision of the business, tells why he gave up a stable life in London in favor of new challenges in Kyiv, and explains why he believes that success is built not through rigidity but through quality teamwork. We also talked about Sinners' plans, the role of neural networks in the future of arbitration, and what "working with fire in your eyes" means to him. About life and motivation Top 3 main values in...

In traffic arbitrage, text is the first step to high conversions. A well-written post can decide the fate of a campaign, whether it's a CTR increase or wasted budgets. But how do you make sure that the text catches, sells, and evokes emotion? This guide will help you: Learn how to build the structure of posts correctly. Write a text that sells from the first words. Use triggers and psychological pain to increase interest. You will learn about format, social proof, effective CTA, and get a ready-made text builder to create your sales posts faster. How to start the right way The fear of the "white page" can make it difficult to create a sales copy. It often ends up with a long introduction that doesn't generate interest. An example of a bad introduction: "Dietary supplements are important for maintaining...

TikTok is a platform that has rapidly gained popularity thanks to short videos, unique algorithms, and a huge audience. It has become not only a place for entertainment but also a promising tool for making money. Many users ask themselves the question: “How to make money on Tik Tok?” or “What are the main ways to monetize the platform?”. In this article, we will take a closer look at how to make money on TikTok and what you need to get off to a successful start. Why is TikTok an ideal place to make money? Earning money on TikTok is possible due to the unique features of the platform. First, its algorithms allow even beginners to get a lot of views thanks to viral content. Secondly, TikTok's audience is constantly growing, and this opens up great opportunities for video monetization....

Some marketers believe that gambling goes through a decline in winter. They say that the cold season spoils the mood and dampens the excitement, which makes advertising campaigns less profitable. However, this is easily refuted if we recall one interesting detail: in the northern and southern hemispheres, the seasons change in the opposite direction. For example, in July in Canada, the heat reaches +26°C, while at the same time in New Zealand, the temperature rarely exceeds +9°C. Therefore, winter strategies work all year round if you launch campaigns in regions with opposite seasons. In addition, in many countries, the cold lasts up to six months, and the warmth comes only closer to summer. Today, we will analyze how winter conditions affect advertising and give tips for working in the gambling niche in the cold season. How winter changes the situation...