Advertising Campaign: basic principles
Preparing the voiceover
An advertising campaign is a strategically planned series of advertising activities to increase attention to a product, service, or brand. In online marketing, an advertising campaign is a group of ads in targeted or contextual advertising services. Types of advertising campaigns Advertising campaigns can be classified according to numerous criteria: By type of target audience - B2B, B2C; by duration - short-term (up to 1 month), medium-term (up to 6 months) and long-term (from six months); by the number of channels - complex (two or more) and simplex (one channel); by type of channels - online, offline. Let's take a closer look at the classifications by goals and geographic coverage. By purpose Image RKs are aimed at increasing awareness, and building brand reputation, trust, and loyalty. They are used to maintain audience interest, introduce a new brand to the market,...