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The Super Bowl is not only the sporting event of the year, but also the place where brands showcase their most colorful advertising campaigns. However, as with any game, not everyone can be a winner. While some commercials capture viewers' attention, others remain in the shadows and elicit mixed reactions. After looking at the best Super Bowl 2025 commercials, it's time to turn our attention to the ones that didn't live up to expectations. Bud Light: Uninspired and Fearless Since the boycott in 2023, the Bud Light brand has emphasized its "target" audience. However, as Adweek brand editor Rebecca Stewart notes, the campaign, featuring comedian Shane Gillis, musician Post Malone and quarterback Peyton Manning, has clearly failed to impress. Their attempt to save a "lame" party with beer and meat seemed overly cautious and breathless. While sister company Budweiser's ads...

Affiliate marketing is a constant game of advancement, where the speed of decision-making and strategic thinking determine the result. Dmytro Myasnikov, COO of AdKey.Agency, has been developing this area for almost 10 years, building teams, testing new approaches, and accumulating successful cases. How is the market changing, what distinguishes top specialists, and what challenges will the industry face in 2025? These and many other issues are discussed in our conversation. Enjoy reading! Starting in an affiliate program How did you get into the field of affiliate marketing? What was your first step? I started working with traffic in 2015. At first, I was engaged in browser and mobile games through targeted advertising. For some time, I was driving traffic to the agency on my own, and then I started to form a team there. Since 2019, I have been heading...

The world of traffic arbitrage is a sphere of challenges and quick decisions. And when time is short and you need to work fast, one of the most frequent and constant problems is especially annoying. Which one? Yes, yes, finding and selecting stable and reliable advertising accounts. To ensure that none of us are not tired of farming or buying accounts, and at the same time do not spend a lot of time and money on mediocre results, there is a service Fast Launch. Fast and effective solution that will get rid of these problems! After all, the launch of the service gives users access to unlimited advertising accounts. And this means one thing - no longer have to bother with farming or shopping! Read on to find out how the service helps you overcome this problem and takes your...

Artificial Intelligence is rapidly breaking into many areas of life, especially in the areas of marketing and promotion. And, of course, it changes the rules of search engine optimization (SEO). The same ChatGPT can already optimize and automate the creation of relevant content, which will save time for specialists. Why? To leave time and resources for better strategies, new solutions and creativity. Let's understand how ChatGPT and other AIs affect SEO strategies, as well as how content marketing is changing, Google and other search engines' ranking algorithms are adapting, and provide practical recommendations for adapting SEO strategies to the new digital age. How does artificial intelligence affect SEO? AI today is adept at creating unique textual content, which means it is becoming an important and effective tool for marketers. With tools like ChatGPT, the content creation process is taken to...

2024 started with high-profile updates in the world of artificial intelligence: improved versions of DeepSeek, Qwen, and Claude neural networks were released. All three systems have significant potential and can become serious competitors to the popular ChatGPT and Gemini. They demonstrate better search, more accurate mathematical calculations, a more natural text style, and even the ability to transcribe videos. To find out which of the new neural networks performs better, we tested DeepSeek, Qwen, Claude, ChatGPT, and Gemini on the same queries. In this article, we will figure out who can be trusted more, who is better at generating texts and finding reliable information. Disadvantages of old neural networks The first thing to understand when working with neural networks is that they do not have critical thinking. That is, no matter how powerful ChatGPT and Gemini are, they do not...

Economic cycles, like market trends, are unpredictable. However, many people try to find patterns that will help them predict the future. One such tool is the Benner cycle, a theory that supposedly predicts the ups and downs of the economy. But can it be fully relied on, especially in such volatile niches as cryptocurrencies and iGaming? Let's find out. Does the Benner cycle really work? The Benner cycle is a model of long-term economic ups and downs. Its supporters claim that it predicted the Great Depression of 1929, the dot-com crisis of 2000, and the financial crisis of 2008. If we follow this logic, then 2026 will be a new peak period for the economy, which could lead to upsurges in the crypto and gambling industries. However, there are moments when this theory did not work: for example, after the...

The "off season" for the arbitrage world is coming to an end, so we are back to work! The interest of users in sports and other areas will reach its peak again, so don't miss the opportunity to make money on the seasonal hype. Let's get ready in advance! Where to send traffic in spring and why exactly there? The geography of the bays is closely related to the sports schedule and the activity of the local audience. However, this is not enough! It is important to take into account economic factors, purchasing power, and the availability of attractive offers. Europe Germany The Germans are fans of football, especially the Bundesliga and the Champions League. In the spring, their financial level is quite high, but for success, you will need high-quality landing pages and content in German. Great Britain England...

Many beginner arbitrageurs ask the question: Is $500 enough to start in traffic arbitrage? The answer to this question depends on many factors, including the chosen vertical, traffic sources and strategy. In this article, we will analyze whether it is realistic to start with such a budget, how to allocate it properly and what mistakes to avoid in order not to waste money. It is important to use reliable tools to manage your advertising budgets. For example, you may need virtual cards when running campaigns on different sites. 🎁 Bonus: Get 10 free virtual cards from FlexCard (a service for traffic arbitrage and payment for personal purchases) with promo code CARD. 🧨 Just register via link and mention the promo code to support Can I start arbitrage with $500? Yes, it is possible to start with $500, but it is...

What is Employee-Generated Content (EGC)? The world of marketing is changing rapidly, and brands are looking for new ways to gain the trust of their audience. One of the most powerful trends in 2025 is Employee-Generated Content (EGC), or content created by company employees. This is not just corporate materials, but an authentic view from the inside, which gives customers the opportunity to see the brand through the eyes of its team. The concept of such content helps to increase the level of audience trust, as people trust real employees more than professional advertising models/hired actors. EGC includes: Posts in social networks of employees about work; Backstage videos and photos from the work process; Personal stories and employee reviews about the company; Educational content created by the firm's specialists; Interviews with employees and stories about their career path; Reviews of...