Gambling conversion optimization is impossible without a high-quality filler. But how to choose the right tool among the many offers? Should you rent a ready-made solution or create your own? Let’s figure out what to look for when choosing a prila to maximize the effectiveness of your advertising campaign.
What apps are there
The world of mobile apps offers us a wide range of tools to achieve different goals. Among the most common types, there are three main categories:
- PWA: Installed directly from the website, offering the user a familiar mobile experience without the need to visit the app store. However, this flexibility comes with certain risks associated with domain lock-in.
- Webview: Combine the advantages of web technologies and native applications. Usually hosted in app stores, but their functionality may be limited by the policies of these platforms.
- iOS: Designed specifically for Apple devices and offer maximum performance and integration with the iOS ecosystem.
PWA and iOS are currently the most promising. The competition between these formats is constantly growing, especially against the background of periodic changes in the policies of advertising platforms and app stores. Despite the difficulties, developers and marketers always find new approaches and solutions, demonstrating high adaptability to changing market conditions.
Let’s leave aside the technical details of launching traffic for different types of applications. Now it is important for us to decide which format is best suited for our projects: PWA or iOS app. Let’s consider the options available to us and choose the most optimal solution. And one more thing worth noting: iOS apps use a technology similar to Webview, which brings them closer to web applications.
WebView – is a versatile tool that allows you to display entire websites right inside your mobile apps. Imagine that you open a casino in a browser and then launch the app: you will see an absolutely identical interface. The app acts as an intermediary, sending requests to the website server and displaying the received data. Thanks to this technology, applications can easily adapt to different web resources, saving logins, passwords, and other user data.
However, a number of nuances arise when massively attracting traffic through WebView apps. Dozens, hundreds, or even thousands of arbitrageurs can use the same app to promote completely different offers. Such heterogeneity can negatively affect conversion, as the design and style of the app may not match a particular offer. Therefore, it is extremely important to choose apps that are as close as possible in visual design to the offer that is being filled.
Development vs. rent
Creating a native mobile application for Android or iOS using WebView technology is a costly solution. Let’s take a closer look at what this means:
- Creating such an application will cost you at least $500, and the upper limit can reach $3000. At the same time, you will have to spend a significant amount of time on development.
- Working with SDKs and tracking various details is a process that requires deep technical knowledge and is time-consuming.
- Publishing an app in app stores is associated with additional costs and time spent on moderation.
- In case of violation of the rules of app stores, your application may be banned and all invested funds will be lost.
Despite these disadvantages, this approach has its advantages. The main one is complete independence from third-party platforms. Your app will be an exact copy of your offer, and all traffic will be directed exclusively to you. However, if the offer ceases to be profitable, this advantage will come to naught.
What should be in a rented or developed app
When choosing a mobile counter, it is necessary to take into account a number of technical nuances that can significantly affect its effectiveness.
- Integration with marketing tools. The ability to send push notifications, as well as integration with analytics systems, allows you to track user behavior and optimize marketing campaigns.
- Usability. A simple and intuitive interface is the key to the success of any application. It is important that the user can quickly understand the functionality and achieve their goal.
- Security. The application should provide reliable protection of user data. The absence of tracking and other dubious practices is a prerequisite for maintaining a reputation.
Developing a mobile application is an expensive process. Therefore, you should carefully weigh the pros and cons before deciding to develop it. Renting a ready-made solution may be a more profitable option for small companies or startups.
Conclusion
The optimal choice of a gambling app depends on many factors. There is no single recipe for success, but we can offer the following sequence of actions:
- First, decide which operating system (Android or iOS) you will focus on.
- Search for apps with a design that is as close as possible to the design of your offer. This will help create a stronger association with the user.
- If your budget is limited, consider sharing the app with other arbitrageurs. Pay only for installations that generate conversions. Continuously optimize your ad campaigns to increase the number of targeted actions.
- With increasing traffic and stable results, you can move on to renting an exclusive app. This will allow you to gain more control over the process.
- If you have a very large volume of traffic, you should think about developing your own application. This will give you maximum flexibility and allow you to realize all your ideas.
Many app rental and development platforms offer integration with PP and branding options. For example, Telegram bots and Android webview have been used to access Facebook accounts. Don’t rush to the first provider just because of its popularity. There are many others on the market that offer both better tools for creating apps and cheaper installation options. Test and compare different apps from different vendors to find the best fit.