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A few years ago, LinkedIn was the territory of longreads: posts of several thousand characters, structured case studies, and texts with graphs. But in 2025, the feed looks different: instead of “walls of text,” there are carousels of three slides, 500-character posts, and short videos that are easy to watch between two zoom circles.
It seems that the attention span of users has shrunk to the level of TikTok, and even on a “serious” platform, those who can speak quickly and simply win. But does this mean that longreads are dead? Or do they still have their place, especially where trust, expertise, and serious argumentation are required?
For affiliate marketing, iGaming, and digital, this choice is critical: some formats bring reach, others conversion. And the question is not only about LinkedIn algorithms but also about brand strategy: do you want the audience to like a “beautiful insight” or sign a contract after an in-depth article?
Back in 2015-2019, LinkedIn was a platform for “serious texts”. Longreads, articles in the built-in editor, and detailed posts of 2-3 thousand characters were considered a must-have for any expert. The longer and more serious, the more likely you are to be perceived as an opinion leader.
But over time, algorithms and user behavior changed the game. People started scrolling through their feeds as fast as they do on Facebook or Instagram, and long texts began to hang without any reactions. Carousels entered the arena: visually simple but convenient for presenting “mini-longreads” in slide format. At the same time, the popularity of microposts, short thoughts of 300-500 characters that can be read in 10 seconds, has grown.
It would seem that in a world where everyone is chasing short formats, longreads should have finally gone to the museum along with RSS feeds. But statistics show a different picture: they live on, albeit in a new role.
Conclusion: Longread in 2025 is not a “format for reach”, but a “format for depth and trust”. If your goal is to show expertise and create a base for lead generation, you still can’t do without it.
| Parameter | Longread | Short post (up to 500 characters) |
| Reach | Lower by ~30–40% (the algorithm “pushes” less often) | Higher, easier to get into the feed |
| Interaction time | 1–2 minutes of reading | 400;”>5–15 seconds |
| Reactions (likes, comments) | Less, but better quality (experts, C-level) | More, but more superficial |
| Saves/shares | Higher: 20–25% more than short formats | Lower: quick “read and forget” |
| Value for brand | Builds expertise, trust, authority | Generates reach, keeps profile active |
| Optimal topics | Case studies, analytics, deep insights, C-level content | Opinions, triggers, memes, reactions to news |
| ROI from content | Long-term (lead generation, reputation) | Short-term (visibility, engagement) |
In 2025, it is no longer enough to choose either/or. A successful strategy is a mix: longreads provide depth, while short formats accelerate.
Longreads are the foundation. It creates expertise, shows your level and gives the audience the feeling that you really know the topic. But to make this foundation work for you, you need to “accelerate” it with short formats. Posts of 300-500 characters, carousels, and short videos become teasers that lead people to the main text.
One high-quality long-form text can be easily turned into a series of posts:
This way, you get not just one piece of content, but a content set for several weeks ahead.
Longread is a strategic asset. It can live longer than you think:
In this way, one longread can be “pumped” in the feed for a month, constantly reminding the audience of your expertise and keeping their attention without the additional cost of creating new texts.
Conclusion:Longread is not a one-time publication, but a content base from which you form micro-posts, carousels, and videos. This is the only way a longread works to its full potential and does not turn into “buried” material without views.
Longreads have not disappeared in 2025, but they have lost their status as a “default format”. Now it’s more of a tool for depth: when you need to show expertise, convince of the seriousness of the approach, or establish authority in a niche.
Short carousel formats, micro-posts, and videos gather quick reach, engage the audience, and start discussions. Longreads, on the other hand, work for a different purpose: they build trust, become content that is saved and quoted.
In 2025, it is not the long or short that wins, but the ability to stitch formats into one ecosystem. A longread can become a base from which you create a series of posts, carousels, and videos. And short formats, in turn, draw people to large text.
So, if you want to be visible on LinkedIn, combine the quick and the deep. Post short for reach, but don’t forget about long for authority. It is the balance of format and strategy that determines who will remain “just another account” in 2025 and who will become a real voice in their niche.