Crawlable, eternal, automatic. How effective are link exchanges and how to choose the best one.
Building link mass is an integral part of SEO. Backlinks are important signals that tell search engines that a website is a reliable source of information. Websites with a high-quality link profile from relevant domains get better rankings.
Link exchanges can be a good solution if you use all their advantages wisely.
Digital specialists and website owners in Ukraine are actively using exchanges. They are also quite effective for English-language projects aimed at the Western market. However, keep in mind that the English-language Internet space is more competitive than the Ukrainian one, and it is much more difficult to get organic links in the English-language information space.
Link exchange is a service that acts as an intermediary when buying and selling links. Usually, link exchanges are web resources that provide convenient functionality for selecting link donors and conducting transactions.
Link buyers are website owners and SEO optimizers who are looking to increase the number of external links. Sellers of links are webmasters for whom this is often the main source of income. With the help of tools provided by the link exchange, buyers can choose sites for placing external links, taking into account such important parameters of donor sites as DR and PR, level of nesting, subject matter, domain age, etc.
Links available for purchase on link exchanges are usually of three types:
- Links that are perpetual (once purchased, the link will be available for the lifetime of the donor site).
- Temporary links (their placement is paid monthly).
- Crowd links (oriented to light but working mentions of a company or service among a large Internet audience for the purpose of promotion).
However, it is important to note that temporary cheap links of low quality can lead to sanctions from search engines.
Who needs to buy links?
- entrepreneurs
- agencies
- SEO specialists
- marketers
Pros and cons of using link exchanges
There are pros and cons to using link exchanges, and it’s important to weigh them when figuring out what a link exchange is and how it fits your needs.
So, the pros are as follows:
- Save time – using link exchanges will significantly save time and effort in finding and contacting partners.
- Quick effectiveness – links from exchanges will quickly raise the ranking of your site in the search results. And this is one of the key advantages of such exchanges. After all, links from authoritative resources significantly improve the position of your site.
- Increase in authority – by getting links from ranking sources, your site can gain more trust from users and search engines.
- Scalability – with the help of link exchanges, you can easily increase the number of links to your website.
- Attracting the target audience – link exchanges often provide an opportunity to choose partners by target audience. This attracts visitors who are really interested in your content or products.
The disadvantages of link exchanges are as follows:
- The risk of getting low-quality links – exchanges often offer links from unreliable and low-rated websites. Such links can even harm your rankings.
- Dependence on others – the use of link exchanges makes you dependent on partners, which means certain risks in case of their unreliability or change of strategies.
- Costs – buying links from exchanges can be expensive, especially for beginners.
Parameters for choosing a suitable site
To find the perfect platform for placing links to your site, you need to answer the following questions:
- How many people visit this site?
- Is the audience active on the site?
- Is the content published of high quality?
- How well is this resource seen by the most popular search engines?
- Is there a lot of advertising and spam on the site?
Conclusions
Use exchanges only with a good reputation, and carefully study the parameters of donors before buying links. Don’t buy too many links in a short time, as you risk being penalized by Google for artificially boosting popularity and losing your rankings. Track the results and adjust your strategy if necessary. After all, tracking links bought on the exchange is an important part of SEO (search engine optimization). This way you can make sure that the links add weight to the site and do not harm it.
Link exchanges are an effective tool for website promotion if you use them responsibly and choose high-quality donors.
