The story of a corporate employee who became a dollar millionaire

Justin Welch’s story is an inspiration to many entrepreneurs. After leaving his challenging job at PatientPop, where he helped drive $50 million in annual revenue, Justin decided to become an independent entrepreneur. In August 2019, he started sharing his experience on LinkedIn, which quickly attracted the attention of many followers.

Later, he launched a consulting business, earning $40,000 on the first day. Realizing the demand for his knowledge, Justin started creating online courses. The first course “The LinkedIn Playbook” was sold 1500 times in the first year and brought in $75,000. Let’s take a look at the steps he took, the strategies he used, and the lessons he learned – valuable advice for those who want to succeed in their own projects.

Growth in the corporation

Justin started his career in the corporate sector, reaching the senior vice president of sales position at PatientPop. Under his leadership, the company’s revenues grew to $50 million a year, but this success cost him his health. At the beginning of 2018, constant stress and high workload began to take a toll on his health. In December of the same year, he experienced a severe panic attack, which signaled a change. The next day, Justin decided to quit his job, realizing that his health was more important.

Creating your business

When planning his next steps, Justin decided to use LinkedIn to promote his experience and share ideas. Within a few months, he had over 20,000 followers. On August 1, 2019, he officially launched his consulting business and earned $40,000 on the first day. This success convinced him to expand his online presence.

Move to online courses

With his LinkedIn audience growing, Justin noticed that followers wanted to know how he creates content and builds his audience. Seeing this demand, he decided to create digital courses that would teach others how to use social media to grow their business. His first course “The LinkedIn Playbook” was sold 1500 times in a year and brought in $75,000.

Building a successful online business

By the end of 2021, Justin had created two main courses: “The LinkedIn Operating System” and “The Content Operating System”. Each course cost $150 and was aimed at teaching how to create effective content and promote business on social media. More than 15,000 students took advantage of the courses, and the revenue from them amounted to $125,000 per month.

Launching courses: minimal costs, maximum efficiency

Justin kept the course launch extremely simple: he used the Card platform to create landing pages and a few postson LinkedIn to promote his products. This minimalist approach paid off, and in the first month, the course brought him $75,000. This success has shown that even with minimal costs, you can achieve high results if the content meets the interests of the audience.

Justin Welch’s key strategies for success

Welch’s success strategies are quite simple, but really effective, especially for startup entrepreneurs who don’t have a lot of resources to invest in their business. Let’s take a look at what worked in Justin’s case:

• Smart pricing strategy. He set an affordable price for his courses, which allowed him to attract a large number of customers while maintaining a high sales volume.
• Usable content in a concise form. Thanks to this approach, Welch’s students could easily absorb the materials and quickly start using the knowledge gained in practice.
• Minimal investment in material design. Justin recorded his lessons from the first take and also presented them in the form of simple presentations. This not only reduced production costs, but also focused students’ attention on the essence of the material.

Further development of the info business

In 2022, Justin decided to expand his presence on social media, particularly on LinkedIn and Twitter. This yielded impressive results: his LinkedIn posts received 118 million views, 280,900 website visits, and he gained 325,000 Twitter followers. Justin also began to actively pursue search engine optimization (SEO) for his website, which helped drive organic traffic. He launched a weekly newsletter, “The Saturday Solopreneur”, which quickly gained 80,000 subscribers, bringing new clients to his courses.

Using an affiliate program to scale

In order to attract an even larger audience, Justin created an affiliate program that has attracted over 11,000 students. He offered a generous 35% commission, which allowed him to expand his audience and increase his revenue by $200,000. This approach proved to be extremely effective as satisfied students became ambassadors for his brand.

Plans for the future

At the beginning of 2023, Justin Welch’s business continues to thrive, with annual revenues of $2.5 million. Justin plans to reinvest some of his profits into developing his brand, improving his website, and expanding his presence on platforms like Instagram and YouTube. In addition, he plans to write a book to help even more people succeed in business and realize their potential.

Valuable lessons from Justin Welch for entrepreneurs

1. Action as the basis of success. Justin is convinced that the best way to learn is to take action, try new things, and learn from mistakes.
   
2. Trust in your own intuition. By choosing an unconventional path, Justin managed to create a unique business that matched his values and style.
   
3. The power of community. The support of like-minded people on LinkedIn and Twitter inspired Justin to do more and gave him confidence.
   
4. The effectiveness of simple tools. The use of Kajabi, Taplio, Notion, and other tools has simplified the work process, allowing him to focus on the main thing – creating quality content.

Justin Welch is an example of how you can succeed by leaving the corporate world and investing in your own business. His path is proof that consistency in the development of your business and the right strategy will certainly yield results.