The Netherlands (Holland) is a European country with a strong economy. Many arbitrageurs focus on popular GEOs, such as Spain, but it is important to take into account not only the popularity but also the financial level of the country. And in the Netherlands, it is consistently high. Read on to find out the income level of the Dutch and the top creatives for gambling offers in this region.
Basic information
The Netherlands is a small state in Western Europe that belongs to the tier-1 countries. This indicates a high level of income and potentially profitable profits.
- Currency: € (euro)
- Domain: .nl
- Time zone: UTC+2
- Operating systems of phones: iOS – 44.56%, Android – 54.76%
- Mobile operators: T-Mobile, KPN, VodafoneZiggo, MVNO’s
- Popular payment systems: iDEAL, Apple Pay, PayPal, Klarna, Paysafecard
- Popular social networks: Instagram, Facebook, LinkedIn, Pinterest, WhatsApp, TikTok
For a successful Facebook marketing in the Netherlands, you need accounts with a high level of trust.
Average income of the population
The Netherlands is, so to speak, a hidden treasure for CPA marketing. Many people think that this is a small country with limited opportunities, but in fact the situation is quite different.
The average salary here is about $3,073, which puts the country on the 15th place in the world ranking in terms of income. For comparison, Spain’s GDP per capita is $23,000 less than that of the Netherlands.
The minimum salary here is $2,400, and the maximum is $6,585. The level of income is highly dependent on age, education, and region of residence. Tax rates vary from 37% to 49.5% depending on annual income.
Average salary in different areas:
- Agriculture – $3 152;
- Banking sector – $5,220;
- Automotive industry – $3,922;
- Construction and real estate – $4,019;
- Information technology – $6 037.
According to statistics, people aged 45-65 earn the most in the Netherlands. And the average age of an online casino player in the world is about 35 years old. This fact is important to consider when setting up advertising campaigns.
The income of the Dutch residents is really high, although these figures are indicated without taxes. Even with this amendment, webmasters should pay attention to this region because of the high activity of players in casinos.
Demand for gambling in the Netherlands
Gambling is legal in the Netherlands, and this applies to both offline casinos and online platforms. Since 2017, foreign operators can also work here if they have obtained a local license.
Netherlands citizens are actively interested in poker and slots, and the number of players is steadily growing due to their loyal attitude to gambling. Among them, there are those who are addicted to gambling. The Onlinecasinoground website has compiled a list of the most popular slots, including:
- Starburst
- Jackpot Jester
- Random Runner
- Twin Spin
- Gold Factory.
According to the Dutch Gambling Authority, the legal online market brought $625 million in revenue from January to July 2022. The average monthly revenue reached $89 million. Casinos, roulette, and blackjack bring the business 73% of gross revenue, and the betting market makes up another 20%.
It is worth noting that the regulated online gambling market in the Netherlands appeared only at the end of 2021, and the potential of this country is great, so in the coming years, casino profits are expected to grow exponentially.
In addition to the Netherlands, we recommend testing Turkey, Kazakhstan, India, and Brazil – these markets are currently converting well. We have already prepared reviews for most of them in previous articles.
Examples of creatives for gambling offers
When you drive traffic to gambling, it is important to consider the motivation of your audience, their mentality, and the specifics of local casinos. For a better understanding of users, we recommend conducting market research.
Although there is not much up-to-date data on gambling, in 2022, TGM Research published a thorough study on betting. The majority of respondents admitted that they place bets to increase their bankroll and get positive emotions. Another 12% are ready to spend extra money if they have it.
Analysis of SPY services shows that creatives use proven techniques: bright graphics, emphasis on bonuses, display of the slot interface, and brand mention.
Most video creatives are created in a simple style. Users are not overwhelmed with a lot of transitions or information – they are unobtrusively told about the benefits of the casino and motivated to complete the target action.
There is good news for arbitrage specialists: basic words like “casino”, “online casino”, “bonus” are written in Dutch the same way as in English. But advertising texts are more complicated. We have reviewed dozens of creatives and noticed that almost no one emphasizes high earnings. The size of bonuses and other casino benefits are mentioned often, but there is no promise of easy money.
We do not recommend taking ready-made creatives from spy services and using them in their original form. If some approach seems to be successful, it is better to cut the video into parts and create your own unique creative for your offer.
Conclusion
The Netherlands is a productive geo for driving traffic to gambling products. The online gambling market here is only gaining momentum, and many experts predict that it will grow rapidly in the coming years.