Key information about the Netherlands for arbitration
The Netherlands is a small but powerful economic powerhouse in western Europe, belonging to the tier-1 category. For arbitrators, this means:
- High level of income of the population.
- Developed digital infrastructure.
- Stable legal framework for gambling (both online and offline).
The main parameters:
- Currency: Euro (€)
- Domains: .nl
- Time zone: UTC+2
- Android (about 55%) and iOS (about 45%)
- Popular payment systems: iDEAL, Apple Pay, PayPal, Klarna, Paysafecard
- Social networks: Instagram, Facebook, LinkedIn, Pinterest, WhatsApp, TikTok
Although the official language is Dutch, a large number of people are fluent in English. However, to achieve maximum relevance of advertising messages, it is better to focus on the local language and cultural nuances.
Successful traffic in this geo requires the use of accounts with a high reputation, especially for campaigns on Facebook or other social networks.
In addition to the standard data about the Netherlands, we want to share a few nuances that can really improve your experience with this geo:
- Be aware of consumer behavior:
The Dutch are active users of mobile devices – about 55% use Android and the rest use iOS. They prefer local payment systems such as iDEAL, so it’s worth considering that mobile advertising is particularly effective here. It is easy to adapt creatives to mobile formats to attract the attention of this particular audience. - Legal regulation. You will read more about it below.
- Competitive environment and affiliate programs:
Study how local affiliate programs work, what commission models are used, and which offers are the most profitable. This will allow you to evaluate the level of competition and choose the best strategies for driving traffic, because they are different. 
- Test local services that can provide additional data on user behavior. A/B testing will help you find the format that resonates with this particular audience – from static banners to interactive videos.
- Seasonality and trends:
For example, during holidays or major sporting events, they may spend more time online. This is a great opportunity to launch campaigns at times of peak interest to make the most of seasonal trends. One of the biggest national holidays is the Royal Day, which is celebrated on April 27. It is truly a period when the country comes to life: the streets are filled with music, colorful parades and festive events that affect not only the mood of citizens but also consumer activity. This is a great opportunity for arbitrageurs to launch special campaigns adapted to the festive mood of the audience.
So, if you take all these details into account, we believe that you can significantly improve the results of your campaigns in the Netherlands market.
Economic indicators and their impact on the gambling market
On the one hand, the Netherlands can be considered a “gold mine” for arbitrageurs due to stable economic indicators, but on the other hand, this geo has quite high local competition and expensive traffic.
The average revenue here exceeds $3,000 per month, which allows arbitrageurs to target an audience with high spending potential. However, it is equally important to understand the distribution of income: young people with active Internet behavior often have lower income but are more interested in new technologies and applications.
The latest reports from local analytical agencies show that in 2023, the growth rate of average incomes will remain high, and the optimization of the tax system will stimulate the purchasing power of the population.
Tip: follow the economic news of the Netherlands (for example, on the websites of De Telegraaf or NOS) to quickly respond to changes in consumer behavior.
Gambling legalization and trends
New breath of the market
The Netherlands made a huge step forward in the field of gambling in February 2019. The law was passed that finally gave the green light to online casinos. However, the real “revolution” took place on April 1, 2021, when the licensing system came into effect, allowing legal operators to apply and enter the market. This has changed the game: users can now enjoy safer games, and operators can work on the basis of clear rules.
Who controls the game?
The main regulator is the Kansspelautoriteit (KSA), a kind of “security at the entrance to the club” that checks every operator before they are allowed to operate in the country. The KSA not only issues licenses but also monitors compliance with the rules, protects users from fraud, and fights gambling addiction. In addition, there is the Cruks system, a registry that allows players to limit their access to gambling on their own or with the help of their loved ones, which is especially important for younger users. Here is a list of licensed operators
Rules to protect players
The latest innovations include the establishment of gambling limits – for most players, it is 700 euros, and for young people (18-24 years old) – 350 euros. Such limits help to avoid large losses and reduce the risk of addiction. Strict rules on advertising have also been introduced: starting from July 2023, gambling cannot be advertised on television, radio, or outdoor media, leaving the Internet as the main channel for advertising.
What does this mean for arbitrators?
For those who work with traffic, these changes open up new opportunities, but also impose additional requirements for the quality of campaigns. First of all, it is worth focusing only on licensed operators to guarantee security for users and lower risks for businesses. In addition, close monitoring of changes in legislation will help to adapt advertising strategies in a timely manner. For example, when creating creatives, do not forget that you need to target the audience over 24 years old.
The modern online casino market in the Netherlands is a well-regulated environment where legal operators operate within the rules. For arbitrageurs, this means the ability to work with high-quality traffic, but it also requires constant monitoring of changes in legislation and adaptation of advertising strategies. However, these restrictions do not prevent many operators from being super successful there:
Real examples and modern tools
The operator of Lucky 7 Casino noted that the online casino will work through the Finnplay platform. This was familiar territory for the Dutch online gambler, as this platform is also used by other legal online casinos. For example, Kansino, Fair Play Online, Goldrun, and Hommerson Online already have an active online casino operating on the Finnplay platform.
Thus, this gambling site has created an “interactive” casino offering games such as live roulette, blackjack, and game shows from Pragmatic Play, Evolution, and Ezugi. At Lucky 7 Casino, new players over the age of 24 can get a welcome bonus. With this bonus, you will receive 100% of your first deposit as a one-time bonus amount, with a maximum deposit amount of €10. You can use this bonus for online slots, table games or casino games.
To get the bonus amount, you must wager the amount 30 times. Example: for a €10 bonus, this means you need to wager a total of €300 before the bonus is paid out.
Aside from the welcome bonus, online casinos also offer weekly bonuses. A weekly bonus is a no deposit bonus that is determined by Lucky 7 Casino. This bonus is added directly to the player’s account as an additional service and is part of the gambling site’s marketing activities. Players can choose in which category they want to use the weekly bonus
Practical tips for arbitrators
In addition to the tips already mentioned, we advise you to consider the following recommendations to achieve success in the Dutch market:
- Carefully study demographic data – in addition to the average age of players (about 35 years), pay attention to the preferences of different age groups. Younger people may prefer interactive formats, while older audiences may prefer stability in the promise of a call to action. They usually value simplicity and realism – they don’t fall for promises of easy money, but strive for stability. That’s why successful creatives should demonstrate how additional income can help, for example, to close a mortgage or ensure a carefree retirement.
Citizens value practicality, so you can put pressure in campaigns on the opportunity to invest their won money wisely to achieve financial independence. This approach has already yielded results in other geos, and it works even better in the Netherlands due to the high level of education and critical thinking of the local audience.
- Testing creatives.
- Localization and adaptation:
Although the main terms are spelled the same (casino, bonus), adapt your advertising texts to local specifics, for example, mention local promotions or regional events that resonate with the audience. The Dutch also appreciate straightforwardness and transparency. Texts should be clear, without exaggeration. - Collaborate with Dutch bloggers, gambling experts, and marketers. Their advice and joint projects can significantly increase the credibility of your offer.
- Invest in campaign performance tracking tools such as Google Analytics, Hotjar, or local services that will allow you to analyze user behavior on gambling platforms.
Conclusions
The Dutch market is characterized not only by a high level of income but also by significant competition, which makes traffic quite expensive. However, for experienced arbitrageurs willing to invest in high-quality testing and campaign optimization, this market offers unique opportunities. Successful strategies focus on licensed operators, and creatives should emphasize the benefits that help them invest their money wisely – from being able to pay the mortgage to ensuring a carefree retirement. Hopefully, you have seen that the Netherlands has top economic potential and a stable population, which makes it an interesting and attractive market for arbitrageurs in Europe.
Modern trends, integration of mobile solutions, and active use of interactive creatives create great opportunities for successful traffic to gambling sites. Do not forget about local specifics and your advertising campaigns will be as effective as possible.