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The iGaming market has always been a fiercely competitive field, but the pressure has only been growing in recent years. There are more and more teams, budgets are becoming more aggressive, Facebook’s auction is overheating, and the cost of user acquisition is skyrocketing. Buyers are noticing that classic approaches no longer work as well as they used to, and successful cases are becoming the exception rather than the rule. So what’s going on? WWLeads decided to find out.
Unlike e-commerce or gutra, where demand can decline depending on trends, gambling always has a stable pool of users. But here is what is changing:
Everyone wants to grab a piece of the market.
Due to competition, rates are rising, and platforms are tightening the screws.
They no longer fall for old connections and demand better UX.
The market is not oversaturated in the classical sense, but it is becoming tougher: only those who optimize their strategy and adapt to new realities survive.
Facebook remains one of the main sources of traffic for iGaming. But:
High-quality traffic goes to those who are willing to pay more.
The minimum entry threshold increases.
Old accounts will be banned even if they have clean connections.
The AI system cuts accounts faster and closes workarounds.
What does it mean? Those who work with FB Ads should invest more resources in pharming, creating strong creatives and testing atypical connections. Those who continue to use the old approaches are simply wasting their budgets.
Media buying without deep data analysis is money down the drain. Careful control of LTV, identification of working connections, quick adaptation to changes in Facebook algorithms.
The success of a campaign increasingly depends on the quality of accounts. Proper warm-up, adherence to creative recommendations, and dynamic restart of advertising campaigns are the basis for survival.
The Facebook Auction rewards unique creatives. If your ads are similar to hundreds of others, the algorithm won’t give them a chance to perform well. Test new formats, add video, use non-standard Call-to-Action.
One of the main challenges now is to find scalable relationships that give a stable profit in the long run. Working on auto rules, rapid hypothesis testing, and adapting to Facebook’s changing algorithms will be the key to success.
Competition in iGaming is growing, and Facebook Ads is becoming an increasingly difficult platform for media buying. But this does not mean that it is impossible to earn more money. Those who adapt, test new things and use the right tools will stay on top of the game.
If you want to work with the best and have a stable profit, join WWLeads. We are looking for media buyers, team leaders and other talents to join the team. Actual vacancies can be found here!
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