Not so long ago, arbitrageurs limited themselves to classic apps because of their affordability. However, as time passed, they faced the problem of frequent bans from Google Play. Every time one of the apps got banned, they had to either adapt the funnel for a new app or look for alternatives from other developers.
In 2015, Progressive Web Apps came along and opened up new opportunities for gambling buyers. Now, for the price of one web app, it is possible to create a whole set of apps that are independent of classic platforms and therefore not at risk of banning. In addition, their design can be easily adapted if necessary. With the help of the builder from PWA Group, any bayer can build their app in just half an hour and start testing it.
From white pages to titles, images, and design, all the basic elements of a PWA app can be changed at will at no additional cost.
In this article, we will discuss typical mistakes that beginners often make and offer solutions for creating a perfect PWA app.
Top 3 mistakes faced by beginner arbitrageurs dealing with PWA apps
The first mistake that is often made is trying to include too much functionality at once. However, this approach is ineffective as it is important to keep a balance and avoid overloading the app. In the following situations, the app converts poorly: confusion between the logo of one company and the name of another. Usually, the names of well-known casinos or betting companies are not translated as they are part of the brand. However, inexperienced beginners may think that combining an unknown casino with the logo of a popular company will lead to a good result. Nevertheless, in practice, this approach rarely brings success.
The second mistake is copying the design of well-known applications that are not relevant to the target audience. Sometimes marketers believe that if you create an app whose appearance reminds the user of something familiar, it will automatically lead to an increase in conversions. This approach may be justified if a user has previously used a certain casino and now discovers similar elements in a PWA app. However, copying elements from banking apps, marketplaces, or social networks is not recommended. This can cause not only incorrect associations but also other problems for the casino
The third mistake is to use boring creos. Each of them should carry a certain information load: one depicts lead bonuses, another shows a selection of popular games, and the third shows the average payout to players or jackpot size.
How to create the perfect PWA app
Every app consists of three key components: a title, an icon, and an interface.
Title
The first thing a potential user pays attention to is the app’s title. Experienced marketers recommend including keywords or terms related to the product or service being promoted in the app’s title. For example, if we are talking about a mobile casino, including its name in the name of the application is the best solution. This not only promotes brand recognition but also helps to avoid misunderstandings with users, which is often done by dishonest affiliate marketers. This approach ensures maximum transparency and trust from users.
Icon
This is the image that the user will see on their desktop. The optimal choice would be the PNG format, as the size of the icon can vary depending on the device screen size, and PNG files retain quality when resized. Therefore, it is important to request these exact options from the advertiser. Webmasters cooperating with PWA Group confirm our statistical data: if you use the corporate logo of the promoted offer as an icon, the conversion rate in click2inst and inst2reg is significantly higher than when using random images.
UI images
Basic images from the prila are the last thing a lead looks at. But they are the ones that determine whether he will download the app or not. Therefore, webmasters add to the images bonuses for the player, possible deposit options, and the main games that are offered to ludo maniacs.
In addition to visual design, there are several other key aspects to consider when developing a PWA application:
- Important information about the app. This includes the number of stars given by users, overall rating, app size, and recommended age. Specifying a rating demonstrates how highly other users value the app, a small size attracts owners of devices with limited storage space, and an age rating helps filter out unsuitable audiences.
- User feedback. Studies show that between 89% and 95% of potential customers look for other users’ reviews of a product before making a purchase. This applies to online casino visitors as well. Therefore, the reviews must look authentic and believable. The following screenshot example is provided for clarity.
Conclusion
If you pay proper attention to the design of the app and do not overlook the little things, the result from using the PWA app will not be long in coming. The PWA Group’s internal tool enables webmasters to create such applications, edit them as needed, and customize them in any language – all without the need for special technical skills.
