Does flooding the web with good offers and favorable rates no longer work? Yes, due to the high competition, companies are forced to stand out in a different way. One of the proven methods of attracting attention is to enter the media.
Does everyone who just wants to make money on arbitrage and not bother with unnecessary things need media coverage? Perhaps not. But for an experienced webmaster who has been in traffic for a long time, who has a lot of connections and who rests only at conferences and arbitration meetups, media has a completely different meaning.
Each company has its own tasks in terms of media presence. Some quietly develop a blog, others attend all the nearest events. But what is the purpose of all this? What goals do companies pursue when they go public? And what conclusions can the web make when noticing this or that partner flashing in the news?
When do they talk about media coverage in arbitration
Media visibility is about how visible a brand is in the media. Each sphere has its own approaches to attracting attention, and arbitrage stands out here with a variety of methods. Affiliates, services, teams – they all actively use different tools, from advertising campaigns to sponsorship of major events.
Let’s start with the basics: marketing and development of own platforms, for example, social networks. And then there are:
- Presence in the media: publications in news, blogs, articles.
- Participation in events: conferences, exhibitions, parties and other events.
- Creation of your own projects that are directly or indirectly related to business.
The formats of media channels can vary. It can be both online and offline, official and more “live” channels, advertising and native content. Below, we will analyze each of these formats and review how companies use them in arbitrage.
Why do affiliate networks need their own media channels
First, let’s understand what companies really want to achieve. The main goals, i.e. expanding the reach, increasing awareness, and engaging the target audience, are understandable. But for affiliate programs, the primary goal is also, of course, to attract arbitrageurs. However, it does not end there.
- Audience growth. Viral campaigns, contests, and active sharing of materials among friends help to expand the reach of social media. And, importantly, part of this new audience can easily turn into targeted leads.
- Building a reputation. Organizing large events, participating in exhibitions with impressive stands, and hosting your own parties proves that the company has serious capabilities and resources. This approach strengthens the trust of partners.
- Information support. Up-to-date news and data help you to stay abreast of all market trends and allow you to develop continuously.
The key task of media is the constant presence of the brand. It should be heard, and company representatives should be visible. This simplifies the process of interacting with the right people and attracting talent, whether it is arbitrageurs or the right specialists from other areas.
If we leave aside the purchase of advertising, arbitration is now using a variety of channels.
Company resources
- Social networks: Telegram and Instagram, as well as LinkedIn for Western markets.
- Video content: YouTube shows, podcasts, info videos, news releases
- Training programs for beginners in various formats – webinars, courses, etc.
- Native PR campaigns and promotions that are actively picked up by industry representatives.
- Organization of private meetups and parties.
Other resources
- Participation of company specialists in podcasts and text interviews as an invited guest.
- Joint contests and activities with partners.
- Attendance at conferences and events as guests or participants.
- Sponsoring events or renting stands.
- Presentations at conferences as speakers.
Thus, the main aspects of media are a variety of content formats, active participation in online and offline activities, and open representation of the team. It sounds simple, but not everything is so smooth – it is also important to position yourself correctly.
What does this mean for an arbitrator?
Media is important not only because of cool features such as useful information, contests or cool merchandise at conferences. The arbitrager should take into account that if the company adheres to these points:
- It is not afraid to declare its owners.
- Calls not just to subscribe to social networks, but to meet in person at conferences.
- Ready to cooperate with any partners and willingly makes useful contacts.
- Collaborates with famous people.
- Gives its specialists the opportunity to transfer leads even to those for whom they are not targeted;
This means that the company is most likely set up for a long and successful work. An affiliate is unlikely to risk dozens of people and their reputation for the sake of fraud. On the contrary, it creates the maximum level of trust.
Conclusion
We are not saying that media coverage automatically means trust and success. Some companies create the illusion of success by building a fake brand, pouring tons of content and pouring huge budgets into advertising and traffic. They may even promote the “face” of the company, but most often these are people no one in the industry has ever met before.
The main goal of such companies is to catch the wave of hype. How many payment services have collapsed after being promoted by well-known influencers? Their task is to gather as much trust as possible and then deceive everyone. Similar schemes occur in affiliate programs from time to time. Pay attention to the company’s media presence, but do not fall for the hype.