The antivirus market is a real battleground. Many brands compete for every bit of user attention. To succeed in this area, you need a well-thought-out approach, a wide audience, precise targeting, and competent monetization. We would like to share with you a case study on how to use the Pushub DSP platform to promote an anti-virus offer and not only recoup the costs but also earn a million dollars! We will tell you about everything further below. Revenue and ROI that you see in the Goals Value column are only part of the real picture. The system takes into account conversions within 45 days, but anti-virus offers often give “late” sales. So, in fact, the ROI can be 15-25% higher than the current figures. All profits can be found in the “commission” section. If you want to make money on push...

Affiliate marketing is a great way to earn passive income by promoting the products or services of others. But how can you increase conversions and commissions without spending a lot of time and money on ads, landing pages, or email campaigns? The answer is chatbots. Chatbots are automated programs that can interact with your website visitors or social media followers, providing instant responses. They can disclose useful information, answer questions, offer recommendations, and direct them to the appropriate offer or action. In this article, you'll learn how chatbots can boost your affiliate marketing conversions. Trust building Chatbots can help you establish friendly and personalized contact with your potential or existing customers. They can collect data and keep in touch with customers to show that you care about their needs and interests. You can also add humor, emojis, or gifs to...

Diplinking is a term you've probably already heard in your professional environment. It is associated with improving user experience, increasing conversions, and growing revenue. Diplinks are unique links that allow customers to go directly to the desired page in an app, bypassing the homepage of a website or app store. It is an innovative mobile marketing tool that directs users directly to targeted content, whether promotions or specific products, saving them time and effort. Diplinking is particularly useful in the context of increasing user interaction and satisfaction, providing a seamless transition from a product's social media ad to its mobile app page. While this technology is already in active use on personal computers, its potential on mobile platforms has yet to be fully realized. Diplinking opens new horizons for increasing customer loyalty, as it makes it easier to find the...

ROI, or return on investment, is a key financial metric that helps businesses answer two critical questions: how effectively advertising investments are paying off and whether they are generating a return on marketing campaigns. This metric serves as one of the primary tools for marketers to manage their advertising budget. In this article, we will cover everything you need to know about ROI: its definition, importance, calculation methods, success criteria, and how it differs from other indicators such as ROMI and ROAS. In addition, at the end of the article, you'll find a bonus: useful tips on how to improve this ratio to increase profitability and return on sales. ROI of investments: what it means ROI is a key financial metric that helps determine the effectiveness of your investment. In simple terms, ROI shows how much return you get on...