"What is the cost of contextual advertising?" is a frequent query from those who want to attract an audience to their website using this method. The answer from PPC specialists is often vague: "It's hard to say right away." The exact amount of advertising costs is not immediately known, as it varies and depends on various inputs. Let's take a closer look at how contextual advertising prices are formed so that you can get a general idea of the possible costs of your advertising strategy. What affects the cost of contextual advertising Google Ads is designed in such a way that advertisers determine the cost of a click themselves, competing for attractive positions in ad units or for the amount of traffic. The higher the willingness of a competitor to pay, the more you will have to pay per click....

PPC is an interesting beast: everything may be going well, and then any unsuccessful combination of PPC campaign parameters and the conversion page leads to inefficient spending of your budget. Let's look at typical mistakes made by PPC specialists and ready solutions to avoid them. You don't remove ineffective keywords This is especially noticeable in large accounts, where it's difficult to identify ineffective keys. Such a mistake often leads to undesirable consequences: It creates a negative perception for those who click on your ad, go to the site, and do not find the information they need. Such advertising campaigns, aimed at conversion pages, can cause low effectiveness, an increase in cost per click, and a decrease in account quality rating. To prevent similar situations, it's important to set strict rules for yourself and clearly understand the purpose of using each...

When you pay only for a click. Or, what PPC is and why this advertising model has become so popular among arbitrage specialists. A few years ago, pay-per-view was the most commonly used method of marketing advertising. More precisely, for 1000 impressions. But technologies are developing so rapidly that new approaches are constantly emerging. Among them, PPC or Pay-Per-Clickpay per click) is an online advertising model where the advertiser pays for clicks. That is, only after the user clicks on the ad. Often you can hear that PPC is contextual advertising. We say that this is not very correct. Contextual advertising can work according to the PPC model or some other model, for example, CPA (cost per action) or CPM (T) (cost per 1000 impressions). This advertising model seems to us to be the most objective tool. The fact that...