An effective way to attract viewers' attention is video ads at the beginning, middle, and end of videos. Let's find out what these formats are, how they function, and what their benefits are for advertisers. Prerolls This is a commercial that is shown before the main content starts. It usually lasts from 15 to 30 seconds. They allow advertisers to grab attention before viewers start watching the main video. They also help to increase conversions because they attract users who are genuinely interested in the product or service. Example: Apple used this type of ad in its marketing campaign to promote the new iPhone, showcasing the features of the new device and enticing viewers to continue watching. Midrolls A midroll is a commercial that is shown while the main content is being viewed. It is usually shorter than 15 seconds....

Lumar, a leading SaaS provider of website analytics and technical SEO, has announced the introduction of new load speed metrics to its website analytics platform. These metrics will enable businesses to identify, troubleshoot, and prevent website issues related to speed, load time, interactivity, and user experience, which in turn helps improve user engagement, conversion, search engine rankings, and profitability. The new site speed features expand Lumar's capabilities, making it a must-have end-to-end website analytics solution for large companies. Lumar users can now optimize their site performance monitoring processes with a single platform that provides centralized, actionable data on technical SEO, accessibility, and loading speed - all in one place. Among the reviews of Lumar, leading managers write as follows: Advantages: The best thing about Lumar is how visually it presents the crawl results, the interface is so clear that it's...

In early March, the Approve Leads team contacted us to tell us how they had been cheated out of $70k by DepLab representative Alexander Sokolov and to publicize the case. Since this was done not only to them but also to other arbitration teams, we began to investigate and look for proof. According to the data provided to us, DepLab owed them and other arbitration teams the amount of ... drum roll ... about one and a half million dollars😬. Trash! So, let's get into the details and screenshots. Read to the end and share your feedback. Who are these DepLabs? The company opened in 2022 with very favorable conditions on the market: payments once a week without a hold, free apps, free creos, and round-the-clock support. Under such conditions, during the first three months of operation, they have already...

How to get started Many people enter the field of performance marketing on the advice of friends, through independent research of promising areas of employment, as well as because they want to work in the IT field. According to our HR manager Khrystyna, the optimal time for a beginner to enter this field is about 3 months, which allows both the employee and the company to understand whether they are a good fit, and also gives the newcomer the opportunity to form an impression of their work and decide whether to continue developing in this direction. To successfully start a career in performance marketing, you need to have certain skills and qualities. While a lack of previous experience may seem like a barrier, there are a few key aspects to consider. Khrystyna says that experience in sales can be helpful,...

Expectations in the arbitration industry before the election Every time the elections in the United States approach, the arbitration industry becomes particularly sensitive to possible changes in the advertising environment. It is worth noting that the arbitration process usually involves a large amount of advertising expenditures, as the parties try to promote their position and influence the arbitrators' decisions as much as possible. Changes in 2016 The year 2016 was a turning point for the arbitration environment as Facebook and other social media platforms became the subject of complaints about their misuse of political manipulation. Since then, these platforms have begun to control advertising more closely, especially during election campaigns. Changes in advertising policy One of the main changes was the termination of acceptance of new political ads on Facebook a week before the elections. This was an attempt to...

Have you already bought tickets to Conversion Conf in Warsaw on April 16-17 and are looking forward to the event? Get ready, because there will be a lot to see and hear. Lead Panda will have its stand at the conference and will send a whole delegation of affiliate world conquerors. Come and meet us and get acquainted. In the meantime, here's a list of events that should be on your must-go list, if you can attend them all, of course 😅 Rise: with Lana - April 11 If you manage to arrive before the official start of Conversion Conf, join us for an exclusive meeting with Lana, CEO of Conversion Club. She has something to tell and share, having already organized many events of this scale. On April 11, Lana will share extraordinary insights that will help you maximize...

In Africa, sports betting is at the peak of popularity, and the development of betting is taking place not only in traditional sports but also in virtual games, which offer almost unlimited betting opportunities. Experts from our platform share trends in the development of virtual sports in the African region. With the development of technology and the growing number of sports fans, the betting business is booming on the African continent. In addition to traditional sports betting, African gamblers are increasingly choosing virtual sports events to place bets on. GEO analysis by country The majority of people on the African continent live in extremely modest conditions, which leads to a limited growth of interest in the gambling business in this region. However, some African countries have a significant solvent population, including South Africa, Egypt, Tunisia, Morocco, Nigeria, and Kenya. The...

YouTube is not just a platform for watching videos, it is an entire community united by common interests and preferences. To successfully promote a YouTube channel within the framework of arbitrage marketing, you need to develop effective strategies, create quality content, and analyze the results. Let's take a closer look at each of these aspects. According to statistics, more than 40% of Ukrainians watch videos on the Internet every day, with the majority preferring to do so on YouTube. This fact opens up unique opportunities for businesses and content creators. Where such a huge number of people gather, there are inevitably prospects for promotion. Large companies such as Apple and Samsung actively use YouTube to present their new products, which demonstrates its importance as a marketing and advertising tool. YouTube has over 28 million registered Ukrainian users, making it a...

In today's digital world, access to various arbitration services and platforms may seem extremely convenient and attractive. However, among the mass of offers, there are those that not only do not meet quality and security standards but are Russian and have not left the Russian market since the beginning of the full-scale invasion and continue to operate in Russia. In this article, we will consider Russian arbitration services that should be avoided due to their lack of ethical principles and other undesirable aspects. 365SMS - Service for SMS Marketing The 365sms service, created in Russia and located in the .ru domain zone, does not hide the fact that it is a Russian product. Although it attracts attention with its offer in the field of arbitration. However, despite the apparent convenience and attractiveness, users should carefully consider its advantages and disadvantages...