Myroslav Lyaskovets is an experienced arbitrator and lecturer who told us about his path in the traffic world, the differences between working for hire and for yourself, as well as his attitude to competition and teaching others. Let's move on to the guest's answers. Why did you decide to work for yourself instead of hiring? My career in traffic started in 2017 when I worked as a targetologist for a company. I worked for a year and a half, but realized that our goals did not coincide, so I decided to go into business on my own. I don't like to agree with anyone, so I don't even start partnerships. It's more pleasant for me to control the process and be responsible for the results myself, without the need to coordinate every step. Among all the arbitration companies you have...

The world of traffic arbitrage is changing dynamically. In 2025, arbitrageurs are facing new challenges - from new algorithms of advertising platforms to changes in consumer behavior. How to effectively achieve the goals of advertising campaigns in such conditions? We have compiled a list of the most successful tips for you. Set SMART goals A successful campaign starts with setting the right goals. Use the SMART methodology: Specific: For example, "get 500 leads in 30 days." Measurable: Track KPIs like CTR, CPA, ROI. Achievable: Consider the realism of the goal. Relevant: The goal should be in line with the overall strategy. Time-bound: Set a clear deadline. Example: Instead of the general goal of "increase profits," set the task of "increase landing page conversion by 15% per month." Analyze the audience In 2025, personalization remains more important than ever. Study trends:...

The story of Richard Marcus is not about risky gambling or large-scale fraud. He became famous because of his quiet, inconspicuous behavior and a brilliant idea that helped him circumvent the American gambling system. His income from this scheme, according to conservative estimates, could reach $30 million. The most interesting thing is that he was never caught, although the FBI literally kept an eye on him in the 90s. The fire of excitement since childhood Marcus was born into a poor family in New York and spent his childhood and youth in New Jersey. From an early age, he had an unquenchable passion for gambling, and even at school he was often fond of it. However, he was not always lucky. One day, his friends tricked him out of his favorite collection of baseball cards during a game. This moment...

The affiliate marketing market today shows impressive figures that testify to its impressive demand and future prospects. This article provides the main facts and statistics that will definitely interest you. Billion-dollar scale: what is behind the $17 billion figure? The affiliate marketing industry has long since reached a new level, exceeding the value of $17 billion. And this is just the beginning! Compared to 2016, when the market was estimated at $13 billion, we see a clear growth. The reason for this was the active implementation of affiliate marketing by companies of various sizes, which appreciated its effectiveness as a cheap and efficient way to increase profits. High stakes for software The global affiliate marketing software market is expected to reach a sky-high $7.72 billion by 2033. The average annual growth rate is 17.7%, which is a great figure! It...

Imagine this: you're going to the store to buy milk. The shelves are overflowing with similar packages, but among this standard assortment, your eyes rest on the familiar smiling face of a cow. "Aha, it's the cow from the commercial!" you immediately recognize it. And so, without hesitation, you choose this particular package. Congratulations! You've fallen victim to one of the most powerful marketing ploys - brand masquerades. But don't be too upset! Perhaps this particular cow not only made you smile, but also helped you make the right choice among dozens of options. That's because mascots can not only attract attention but also inspire trust in the brand. So should companies create their own mascot? Let's take a look at why this character can be an important part of your strategy! What is a mascot and why is it...

The iGaming world is about high competition, constant changes, and ways to attract new users. Converting creatives in traffic arbitrage have become one of the most important components of successful campaigns. Understanding their peculiarities can definitely take you from average results to great ones. We interviewed Dani, CPA Senior Affiliate Manager at 1win Partners, who told us about the role of creatives in this business, what makes them converters, and how to choose the best solutions for advertising campaigns. What is a converting creative? Converting creative is content that not only attracts attention but also encourages users to perform a targeted action: registration, deposit, or other conversion that brings profit to the advertiser. Dania explains: “Converting creative is one that attracts the attention of a potential client at first sight. The visuals, the title, the first few seconds of the...

Some people win with charisma, some with skills, and some can combine both. We are proud to have such a person in our iGamePanda team. We have prepared for you an interview with arbitrage influencer and iGamePanda Affiliate Manager Artem, known on Instagram under the nickname @artem.cpa. We asked Artem about his work at Lead Panda Holding, participation in events, and entering the media. The influencer also shared how he manages to win contests even with an audience of 500 subscribers and answers to other intriguing questions. Let's go! About working at Lead Panda Holding Tell us what Lead Panda Holding is like from the inside? Multifaceted, it is a multi-vertical holding, all niches are interesting in their own way, I like iGamePanda, where I come from, and my colleagues from Lead Panda Media are also impressive. Why did you...

Black Friday is coming! Two weeks are left before the start of the most anticipated discounts of the year. This period can be a record-breaking success for businesses, but it also carries the risk of chaos and stress for the team. How can you avoid negative consequences and maximize the potential of the sales season? We have prepared a step-by-step checklist for effective preparation for Black Friday and Cyber Monday. Setting goals for Black Friday Before you dive into the planning of your promotions, define your main goals: Increase sales. Clearly outline what you want to achieve. Improve sales structure. Plan which product categories should become the focus of the campaign. Build customer confidence. Prepare offers that will delight and satisfy customers. Grow market share. Use Black Friday to attract new audiences. Remember: Strategic planning will help you avoid chaotic...

E-commerce has undergone significant changes over the past decade: mobile shopping has become an integral part of life, social commerce is actively developing, Amazon dominates the market, and consumer behavior is constantly changing. How can online retailers keep abreast of these trends and quickly adapt to new technologies? The answer lies in the transition to headless commerce. What is headless commerce? Headless commerce is an e-commerce framework that separates the user interface (texts, images, buttons) from the backend (order processing, payments, etc.). Imagine that the interface is the "face" of your store, and the backend is its "brain." Why is headless commerce gaining popularity? In 2020-2021, headless commerce technologies attracted more than $1.65 billion in investments, and given the rapid development of e-commerce, this figure will only grow. This type of technology provides flexibility and efficiency, which is becoming a...