Economic cycles, like market trends, are unpredictable. However, many people try to find patterns that will help them predict the future. One such tool is the Benner cycle, a theory that supposedly predicts the ups and downs of the economy. But can it be fully relied on, especially in such volatile niches as cryptocurrencies and iGaming? Let's find out. Does the Benner cycle really work? The Benner cycle is a model of long-term economic ups and downs. Its supporters claim that it predicted the Great Depression of 1929, the dot-com crisis of 2000, and the financial crisis of 2008. If we follow this logic, then 2026 will be a new peak period for the economy, which could lead to upsurges in the crypto and gambling industries. However, there are moments when this theory did not work: for example, after the...

What is Employee-Generated Content (EGC)? The world of marketing is changing rapidly, and brands are looking for new ways to gain the trust of their audience. One of the most powerful trends in 2025 is Employee-Generated Content (EGC), or content created by company employees. This is not just corporate materials, but an authentic view from the inside, which gives customers the opportunity to see the brand through the eyes of its team. The concept of such content helps to increase the level of audience trust, as people trust real employees more than professional advertising models/hired actors. EGC includes: Posts in social networks of employees about work; Backstage videos and photos from the work process; Personal stories and employee reviews about the company; Educational content created by the firm's specialists; Interviews with employees and stories about their career path; Reviews of...

Today's competitive market is based on three main principles of success: planning, implementation, and monitoring. However, it's not just about creating effective strategies and executing actions. For a business to generate stable profits and remain competitive, it is necessary to constantly keep your finger on the pulse of the market. That is why measurable indicators become the basis of company management - they allow you to evaluate the effectiveness of implemented solutions and respond and correct in time if the goals are not achieved. Let's analyze 5 key metrics for measuring business performance. What are performance metrics? Performance metrics are a system of calculations and indicators that play an important role in the daily activities of the company and at the same time are a powerful tool for improving strategic decisions. Depending on the industry and goals, these metrics are...

Not all subscribers are eager to open holiday emails, but this is not a reason to refuse to send Valentine's Day emails. The key is to make it attractive and useful for the customer. The right approach will help not only attract attention but also evoke positive emotions and strengthen brand loyalty. We have collected the most important tips on how to create an effective newsletter by February 14 for different channels - email, SMS, and messengers. The main aspects of the holiday newsletter: Tips for effective email campaigns Use chatbots in messengers Increase subscriber loyalty through communication Tips for effective email campaigns by February 14 Holiday emails have two key goals: to drive sales and increase audience trust. How to achieve this? Audience segmentation Segmentation is one of the most important aspects of a successful email campaign. The main...

In traffic arbitrage, text is the first step to high conversions. A well-written post can decide the fate of a campaign, whether it's a CTR increase or wasted budgets. But how do you make sure that the text catches, sells, and evokes emotion? This guide will help you: Learn how to build the structure of posts correctly. Write a text that sells from the first words. Use triggers and psychological pain to increase interest. You will learn about format, social proof, effective CTA, and get a ready-made text builder to create your sales posts faster. How to start the right way The fear of the "white page" can make it difficult to create a sales copy. It often ends up with a long introduction that doesn't generate interest. An example of a bad introduction: "Dietary supplements are important for maintaining...

Traffic arbitrage is buying traffic on one resource and then reselling it on another to make a profit. The essence of the method is to buy advertising traffic at a low price and resell it at a higher margin. In the modern Internet space, there are more and more opportunities to make money. Traffic arbitrage is one of them and is characterized by high efficiency, especially with the right approach. The main characteristics of traffic arbitrage First, traffic arbitrage allows you to make money without creating your product, content, or website. Your role is to efficiently buy advertising traffic on one platform and resell it on another at a higher price. Secondly, this method of earning is very flexible. You can choose different platforms, types of ads, and audiences and work in different geographical locations. This allows you to quickly...

Technology and media have long shaped our daily lives, but the coming years promise to take these areas to a whole new level. The “Activate Technology & Media Outlook 2025” provides a unique insight into how the landscape of the Internet, media, software, and e-commerce will change. Key trends include the rapid growth of the global market, the e-commerce revolution, the boom in generative AI, and the transformation of video content. Let's take a closer look at 15 interesting facts from the “Activate Technology & Media Outlook 2025” forecast. Financial growth: Internet, media, B2B technology and software We anticipate that the global technology and media market will grow by $1.1 trillion over the next four years. The global consumer internet and media business will increase from $2.6 trillion in 2024 to $3.0 trillion in 2028, adding more than $400 billion....

Advertising auctions are overheated, performance campaigns are on the verge of collapse, and large companies are cutting marketing budgets. Should we expect a catastrophic market decline in 2025? Absolutely not. Let's find out why. Market situation If you look at the forecasts of marketers and other industry experts, they all say that in 2025, digital marketing will face a crisis. But let's be honest: the problems began in 2022. The list of main challenges looks like this: Reducing the budgets of large companies. Some big brands have already announced that they will reduce marketing spending next year. This is a trend that stretches back to 2022, when budgets fell sharply. This situation was repeated in 2023 and 2024. But smaller companies are replacing the large ones. Their number compensates for and even exceeds the previous budget. This may even reduce...

The Internet has become an integral part of our lives, where every minute is filled with millions of actions and interactions. From watching videos to online shopping to messaging, every click we make leaves a mark on the global digital ecosystem. Let's dive deeper into these impressive numbers that show how dynamic the modern internet is. Entertainment: the world of video and streaming We live in the era of visual content. Every minute brings new videos, streams, and views. TikTok is striking in its activity: users upload 16 thousand videos every minute. This platform has become not only an entertainment platform, but also an important tool for self-expression, advertising, and trends. Netflix broadcasts over 362 thousand hours of content every minute. This means that thousands of people are watching movies, TV series, and shows from all over the world at...