Everyone dreams of money, but not everyone likes to work. Some people need it to survive, others need it to launch new projects, and still others need it for hobbies or interests. When money is tight, people usually look for a job or a place to borrow money. Today we will not talk about HR, but about ways to make money on human financial needs and banking products. What does the financial vertical include The main element in the financial sector is banking offers, mostly loans. This is the main product offered by all banks, regardless of their size. Loans can be issued for various purposes, but the most popular are consumer loans for ordinary citizens. In addition to consumer loans, there are also loans for refinancing, business, mortgages, etc. Loans differ from loans in that they are provided by...

All about outbound marketing - Outbound Outbound marketing, also known as outbound or “traditional” marketing, is when a company or its representative initiates contact with potential customers by sending them their message directly. Varieties of outbound marketing Outbound marketing includes the following types of advertising: Television advertising. It's declining in popularity as 99% of TV shows are available on YouTube without ads (thanks, AdBlock). Printed materials. These are the same flyers that are distributed on the streets. Although they sometimes bring customers, modern promotion methods make them look outdated and ineffective. Mailings. Paper postcards and brochures that often remain in mailboxes for months. Out-of-home advertising. Banners and billboards remain the most active form of out-of-home marketing. Traveling salesmen - are intermediaries who travel from house to house and offer goods based on catalogs. This profession has mostly remained in the...

Today we will briefly familiarize ourselves with Win Rate, one of the most important metrics in the online advertising auction system. What is Win Rate Win Rate is an indicator that illustrates the percentage of winning bids or applications by an arbitrator in a competitive struggle at advertising auctions or in the traffic market. A higher Win Rate means that the arbitrageur wins more often in ad auctions and gets more traffic according to their bidding strategy. This metric is critically important for webmasters as it directly affects their profitability and the effectiveness of their advertising campaigns. Win Rate is closely related to CTR - click-through rate. What affects Win Rate The size of the bid in an advertising campaign; Number of active ads in the campaign; Number of competing campaigns participating in the auction. Win Rate is measured as...

Arbitrage cards are tools that can be either physical or virtual bank cards used in the field of traffic arbitrage. These cards allow you to buy goods or services in one market at one price and sell them in another market at a higher price, which provides income from the difference in prices. The purchase of arbitrage cards is a convenient solution for businesses as it simplifies financial transactions between different markets and currencies. They also contribute to better risk management by providing increased flexibility and control over arbitrage transactions. Types of cards for arbitrage Arbitrage cards are represented by various types, including virtual and bank cards. Virtual cards for arbitration. These cards are digital analogues of traditional bank cards designed for online transactions. They provide the same functions as regular bank cards, but do not require a physical form....

The social media account market is actively developing. If you have a few spare Instagram or Facebook accounts with a good reputation, there will always be arbitrageurs who want to buy them. In the world of online marketing, accounts are a necessary resource, like thread for a sock factory or plastic for a recycling plant. Where and how can you sell an Instagram account? What is the potential profit and is it possible to make money on it regularly? You will find answers to these questions in today's article. Instagram account: What affects the price The platform prohibits the transfer of accounts to third parties. But as arbitrageurs, we will find a way around these restrictions, right? The main thing is to do it wisely. If you have not hacked someone else's account but gained access to it through commercial...

According to Statista, the video advertising market is expected to reach $241 billion by 2028. Video content is becoming the most popular advertising format. According to the magazine Cookwithcrafted, video ads reach 25% more audience than static images. And media Dashhudson claims that video ads have a 48% higher conversion rate than static ads. Today we're going to look at pre-rolls, which are ads that are shown before the main video content. We will discuss for which areas pre-rolls are the most effective and find out where you can get materials for their creation. Which verticals are better to cast through prefills Pre-rolls can successfully convert across different verticals, but their effectiveness depends on the type of platform. Pre-rolls are often placed on video hosting sites, pirated resources, and sites with pornographic or other addictive content. On video hosting sites,...

We've all heard of landing, but what about pre-landing? Pre-landing is an intermediate page that opens after a user clicks on an ad and before they go to the landing page. The right pre-roll can significantly increase ROI, while the wrong one can completely destroy the effectiveness of the campaign. So how do you integrate prelisting into your advertising strategy? Let's analyze it in more detail using the gambling vertical as an example. The role of prelending Pre-launch plays a key role in piquing the user's interest and encouraging them to perform the desired action. In our case, it redirects the visitor to the casino website, and its main task is to facilitate registration and deposit. How can you encourage users to take these actions? Winning. Financial gain is the main motivation for most players. Confidence in success encourages the...

Beginner advertisers who set up search advertising on Google Ads on their own often do not pay enough attention to keywords and negative keywords due to lack of experience and knowledge. However, even experienced media buyers often make mistakes, which leads to irrational budget spending. Although in most cases this is not critical, an analysis of popular mistakes and how to fix them will help you minimize risks. Let's consider them further. Lack of keyword clustering In an effort to speed up the launch of promotional activities, some webmasters and advertisers do not categorize ads and keyword phrases. Often, keywords and ads are simply combined into one general group that leads to the main page of the site or one landing page. Thus, the media buyer hopes that the target audience will understand the structure of the site itself, but...

If you've made it to this point, it means you're either already running Facebook ads or planning to start. Welcome to the world of blocking, changing algorithms, and hidden traps that you can get around on your own. If your significant investment in advertising hasn't met your expectations, welcome aboard. Today we will discuss simple actions that can save your conversions. The wrong goal of an advertising campaign When launching Facebook ads, you need to be clear about the goals you want to achieve. An incorrectly set goal negatively affects the effectiveness of the campaign, as the platform's algorithms will work based on the chosen goal and select the appropriate audience for the ad. Incorrect terms of reference will lead to unsatisfactory results. There are several categories of goals on Facebook: recognition; traffic; engagement; lead generation; sales; promotion of upsells....