Recently, Google decided to close the Discovery ad format, and it was replaced by Demand Gen, a new tool aimed at creating demand. In fact, it is an updated version of Discovery with additional features that made it even more convenient and effective for advertisers. The advertising channels in Demand Gen are almost the same as in Discovery (YouTube, Gmail, Discover), but now the possibility of promotion in YouTube Shorts has been added. In this article, we will take a closer look at what exactly this format offers and how arbitrageurs and other advertisers can use it. Demand Gen: what is this format? Demand Gen is a cool advertising format, especially for those who don't want to spend time and effort on semantics (as in the case of search advertising) or on excluding irrelevant platforms (as in the case of...

In 2024, the popularity of subscriptions is growing even more, opening up endless opportunities for earnings. It would seem that there is much more to do. From music and games to training courses, food delivery services, personalized clothing sets, and even sports equipment, subscriptions cover almost all areas. But how to make money on it? In this article, we will consider mobile subscriptions and different approaches to their monetization. What are mVas mobile subscriptions? Imagine that you have decided to make money on mobile traffic and have chosen easy-to-promote services with a low entry threshold, medium cost, but long-term customer value. In this case, mobile subscriptions, also known as WapClick or mVas, may be right for you. You find users who are interested in, for example, a fresh horoscope, a new music track, or a weather forecast for the coming...

To be on top of SEO, you need to always keep your finger on the pulse. Google regularly updates its algorithms to make the Internet more comfortable for users. Therefore, media buyers and SEOs constantly have to adjust their tactics in order not to lose their positions in the search and keep the flow of visitors. When Google rolled out an update in September 2023 called the Helpful Content Update (HCU), prioritizing content from real people over corporations, it was a real shock to many in the industry. Many webmasters began to notice a decline in traffic to their sites and frantically tried to figure out how to fix it. But there were those who saw this as a chance. Cool SEO specialists and media buyers developed an ingenious strategy to circumvent the system. Using Reddit, they were able to...

Suddenly, your website stops working, servers are unresponsive, and users complain about errors? Most likely, you have become the target of a DoS attack. But where do these threats come from, how do they work, and what can you do to protect your website? We will tell you further. In this article, you will find useful information and answers to the most important questions to keep your website running smoothly. What are DoS attacks? A DoS attack (Denial of Service) is a type of hacker attack where attackers try to make a resource, such as a website or server, inaccessible to other users. It looks like this: a resource starts receiving a huge number of requests that it simply cannot handle. Due to this overload, the system “hangs” and stops working normally. Where did DoS attacks come from The first...

Many experienced webmasters have long understood the trick of driving traffic through PWA applications, because it is really easier to keep in touch with users - to send push notifications about all kinds of promotions and bonuses and bring players back. However, not all buyers know exactly what ROI can be considered normal in a gambling theme with PWA. And because of this, some may not be able to make a profit and remain in the red, disappointed in progressive applications. To help you understand, we decided to answer the following important questions: Why is it easier to get a good ROI with PWA? What ROI indicators in gambling are considered normal for a profit? How to increase ROI when depositing to gambling offers via PWA? Typical ROI when working with gambling traffic through PWA We have analyzed a lot...

Content marketing remains one of the most effective tools for promoting a business online. However, writing articles is a process that requires time, effort, and resources. It is important not only to create interesting and useful content, but also to promote it to attract the audience and increase your website's position in search engines. If you are thinking about creating articles for your project, you need to answer a few key questions and organize your work properly. Is it worth writing articles? Promotion through content makes sense if you have a stable budget for copywriting services or you have the ability to regularly write articles yourself. If not, you should think about it and answer three questions: Can your site's topic attract significant traffic from information queries? You can check it in Wordstat. Are you ready to spend up to...

In today's world, where technology covers almost every aspect of our lives, businesses should not just follow trends, but actively respond to them and use them to their advantage. Digital marketing is not just a set of tools, but a full-fledged strategy for interacting with the audience in the online environment. To create a digital strategy that really works and can bring millions in turnover, you need to choose the right channels, create interesting content, and carefully analyze the results for continuous improvement. In this article, we will look at the key steps to develop an effective digital strategy that will help attract new customers, make your brand recognizable, and ultimately increase revenue. Why does a business need a digital strategy? A digital strategy is your compass in the world of online promotion, which combines various tools and channels to...

Creating a brand name is a creative and exciting activity where every word counts. It's more than just a choice of words - naming affects how your brand will be perceived and remembered, and even its success in the future. How can you create a name that will definitely set you apart from your competitors? Let's take a look at a few important points and rules that will help you come up with the perfect option specifically for your brand. Basic rules of naming Simplicity and ease of memorization. In order for the name to stick in the memory, it should be short and simple. The simpler the phrase, the easier it is to remember. Look at Apple or Nike – their names immediately pop into your head thanks to such brevity. Uniqueness and correspondence to the essence of the...

A few years ago, traffic arbitrage was not as popular among newbies as it is today. But everything has changed with the emergence of an army of infobusinesses promising untold riches: they say that you just need to buy the right tools, watch a few training videos, and you can drive traffic to Facebook with fantastic results. But before that, infogurus massively promoted another scheme – dropshipping, assuring that it was also a way to millions. Was it really true? Let's find out. In the article, we will analyze what dropshipping is, whether it is possible to make money on it, what are the pros and cons of this method, and why product affiliates are actually much more effective. Let's figure out what dropshipping is and how to make money on it Imagine a situation: you create an online store,...