In today's world, where technology covers almost every aspect of our lives, businesses should not just follow trends, but actively respond to them and use them to their advantage. Digital marketing is not just a set of tools, but a full-fledged strategy for interacting with the audience in the online environment. To create a digital strategy that really works and can bring millions in turnover, you need to choose the right channels, create interesting content, and carefully analyze the results for continuous improvement. In this article, we will look at the key steps to develop an effective digital strategy that will help attract new customers, make your brand recognizable, and ultimately increase revenue. Why does a business need a digital strategy? A digital strategy is your compass in the world of online promotion, which combines various tools and channels to...

Creating a brand name is a creative and exciting activity where every word counts. It's more than just a choice of words - naming affects how your brand will be perceived and remembered, and even its success in the future. How can you create a name that will definitely set you apart from your competitors? Let's take a look at a few important points and rules that will help you come up with the perfect option specifically for your brand. Basic rules of naming Simplicity and ease of memorization. In order for the name to stick in the memory, it should be short and simple. The simpler the phrase, the easier it is to remember. Look at Apple or Nike – their names immediately pop into your head thanks to such brevity. Uniqueness and correspondence to the essence of the...

A few years ago, traffic arbitrage was not as popular among newbies as it is today. But everything has changed with the emergence of an army of infobusinesses promising untold riches: they say that you just need to buy the right tools, watch a few training videos, and you can drive traffic to Facebook with fantastic results. But before that, infogurus massively promoted another scheme – dropshipping, assuring that it was also a way to millions. Was it really true? Let's find out. In the article, we will analyze what dropshipping is, whether it is possible to make money on it, what are the pros and cons of this method, and why product affiliates are actually much more effective. Let's figure out what dropshipping is and how to make money on it Imagine a situation: you create an online store,...

In 2024, TikTok continues to strengthen its position as a key source of traffic for media buyers in various market segments. Thanks to its huge user base and unique content format, this platform provides excellent opportunities for those seeking to expand their audience and achieve tangible success. However, in order to achieve real results, you need to develop strategies that differ from the approaches used on other popular platforms such as Facebook and Google. In this article, we'll take a closer look at the best ways to test and scale your TikTok advertising campaigns to get the desired results as quickly as possible. Analyze TikTok audience One of the main features of TikTok compared to other advertising platforms is its unique audience. TikTok users are less likely to fall for fraudulent schemes and are exposed to fewer ads than, for...

Gambling conversion optimization is impossible without a high-quality filler. But how to choose the right tool among the many offers? Should you rent a ready-made solution or create your own? Let's figure out what to look for when choosing a prila to maximize the effectiveness of your advertising campaign. What apps are there The world of mobile apps offers us a wide range of tools to achieve different goals. Among the most common types, there are three main categories: PWA: Installed directly from the website, offering the user a familiar mobile experience without the need to visit the app store. However, this flexibility comes with certain risks associated with domain lock-in. Webview: Combine the advantages of web technologies and native applications. Usually hosted in app stores, but their functionality may be limited by the policies of these platforms. iOS: Designed...

Imagine knowing exactly what time of day your visitors are most ready to buy, and artificial intelligence automatically analyzes their behavior. Sounds cool, right? You get more leads with less time and resources. In this article, we will show how GA4 and AI tools like ChatGPT can help you not only track user behavior but also make effective marketing decisions that will lead to increased conversions. How to generate leads by time of day and day of week First, let's determine what time of day and on what days the largest number of conversions on your website are. We'll need data from GA4: Export sessions from GA4 in CSV format. Process this data and pass it to artificial intelligence for analysis using simple commands. This approach works for any site that has a Thank you page, even if conversions have...

Against the backdrop of increased competition, arbitrageurs are increasingly collecting contacts, including emails and phone numbers, and creating sales funnels using chatbots and messengers. This allows them to generate additional revenue from each interaction. For example, PDL actively uses the strategy of accumulating contact data, as it is becoming increasingly difficult to convince users to fill out an application from the first click. In this article, we will consider what trends and changes we can expect in the field of retention marketing in 2024. What is retention marketing? Retention marketing is a tactic aimed at maintaining and strengthening the connection with current customers. It is based on establishing and maintaining long-term interactions with consumers. The key tools of this strategy include: E-mailings. Personalized emails with news about discounts, promotions, loyalty programs designed to strengthen customer loyalty and keep in touch...

Do you make videos on TikTok but haven't used YouTube Shorts yet? That's a shame, because it's also a free method of audience engagement that rivals TikTok in terms of importance. In this article, we've compiled valuable tips that will help you significantly improve your traffic results. Let's discuss how to fix the situation with the low reach of short videos on the YouTube platform. We will also analyze the algorithms of the ranking system and share practical recommendations based on the real experience of professionals. Video ranking algorithms on YouTube Shorts Although UBT is not as widely covered in the media space as traffic buying, interest in this area remains stable. TikTok is most often ranked first in terms of content quality across different platforms, but YouTube is actively catching up. According to analytical reports, the daily number of...

Most newcomers to traffic arbitrage face the same difficulties at the start: a lack of skills in creating their own traffic drain connections. To solve this problem, many turn to spy services. Looking through ready-made creatives, they find links that show good results. They take them and put them to work, but the result is often the same - significant losses, because the link does not bring the expected profit. Then the beginner wonders: "Why does everything work in the spy service and I have losses?" Why does this happen, and why do links copied from spy services most often lead to a negative result? Today we will discuss this very thing. We will warn you right away that this article will primarily focus on the gut, but the algorithm is similar in other verticals. The classic structure of arbitrage...