It's not so easy to assess your own level in buying - there are no generally accepted categories like in IT. But it is still important to know your level: it will help you to honestly assess yourself before the interview with your dream team. Who is a junior? A junior is the first level for a candidate. When hiring a junior buyer, most attention is paid to his experience and specific cases. The experience includes the number of affiliates the junior has worked with, traffic sources, and posting formats - for example, on Facebook, they can be different. Another evaluation criterion is the time in this position, which is usually quite short. An ideal junior works for several months, during which he reaches certain volumes, which allows him to move to the next level. As part of the team,...

Why you should pay attention to EdTech According to Smart Ranking data for the first quarter of 2024, the EdTech market grew rapidly by 22.5%. A special breakthrough is observed in the educational software development segment, which showed more than 70% growth. An interesting point is that this year, the rates of development of additional vocational education and children's education have almost equaled. The revenue of the top 100 companies in the field of education and technology (EdTech) for the first quarter was 22.5% more than in the same period last year. Despite a slight decline compared to the fourth quarter of 2023, the overall trend remains positive. These indicators demonstrate the active development of EdTech, which creates new opportunities for earnings. Attracting an audience to this area will definitely be profitable as the demand for educational courses continues to...

Recently, Google decided to close the Discovery ad format, and it was replaced by Demand Gen, a new tool aimed at creating demand. In fact, it is an updated version of Discovery with additional features that made it even more convenient and effective for advertisers. The advertising channels in Demand Gen are almost the same as in Discovery (YouTube, Gmail, Discover), but now the possibility of promotion in YouTube Shorts has been added. In this article, we will take a closer look at what exactly this format offers and how arbitrageurs and other advertisers can use it. Demand Gen: what is this format? Demand Gen is a cool advertising format, especially for those who don't want to spend time and effort on semantics (as in the case of search advertising) or on excluding irrelevant platforms (as in the case of...

In 2024, the popularity of subscriptions is growing even more, opening up endless opportunities for earnings. It would seem that there is much more to do. From music and games to training courses, food delivery services, personalized clothing sets, and even sports equipment, subscriptions cover almost all areas. But how to make money on it? In this article, we will consider mobile subscriptions and different approaches to their monetization. What are mVas mobile subscriptions? Imagine that you have decided to make money on mobile traffic and have chosen easy-to-promote services with a low entry threshold, medium cost, but long-term customer value. In this case, mobile subscriptions, also known as WapClick or mVas, may be right for you. You find users who are interested in, for example, a fresh horoscope, a new music track, or a weather forecast for the coming...

To be on top of SEO, you need to always keep your finger on the pulse. Google regularly updates its algorithms to make the Internet more comfortable for users. Therefore, media buyers and SEOs constantly have to adjust their tactics in order not to lose their positions in the search and keep the flow of visitors. When Google rolled out an update in September 2023 called the Helpful Content Update (HCU), prioritizing content from real people over corporations, it was a real shock to many in the industry. Many webmasters began to notice a decline in traffic to their sites and frantically tried to figure out how to fix it. But there were those who saw this as a chance. Cool SEO specialists and media buyers developed an ingenious strategy to circumvent the system. Using Reddit, they were able to...

Suddenly, your website stops working, servers are unresponsive, and users complain about errors? Most likely, you have become the target of a DoS attack. But where do these threats come from, how do they work, and what can you do to protect your website? We will tell you further. In this article, you will find useful information and answers to the most important questions to keep your website running smoothly. What are DoS attacks? A DoS attack (Denial of Service) is a type of hacker attack where attackers try to make a resource, such as a website or server, inaccessible to other users. It looks like this: a resource starts receiving a huge number of requests that it simply cannot handle. Due to this overload, the system “hangs” and stops working normally. Where did DoS attacks come from The first...

Many experienced webmasters have long understood the trick of driving traffic through PWA applications, because it is really easier to keep in touch with users - to send push notifications about all kinds of promotions and bonuses and bring players back. However, not all buyers know exactly what ROI can be considered normal in a gambling theme with PWA. And because of this, some may not be able to make a profit and remain in the red, disappointed in progressive applications. To help you understand, we decided to answer the following important questions: Why is it easier to get a good ROI with PWA? What ROI indicators in gambling are considered normal for a profit? How to increase ROI when depositing to gambling offers via PWA? Typical ROI when working with gambling traffic through PWA We have analyzed a lot...

Content marketing remains one of the most effective tools for promoting a business online. However, writing articles is a process that requires time, effort, and resources. It is important not only to create interesting and useful content, but also to promote it to attract the audience and increase your website's position in search engines. If you are thinking about creating articles for your project, you need to answer a few key questions and organize your work properly. Is it worth writing articles? Promotion through content makes sense if you have a stable budget for copywriting services or you have the ability to regularly write articles yourself. If not, you should think about it and answer three questions: Can your site's topic attract significant traffic from information queries? You can check it in Wordstat. Are you ready to spend up to...

In today's world, where technology covers almost every aspect of our lives, businesses should not just follow trends, but actively respond to them and use them to their advantage. Digital marketing is not just a set of tools, but a full-fledged strategy for interacting with the audience in the online environment. To create a digital strategy that really works and can bring millions in turnover, you need to choose the right channels, create interesting content, and carefully analyze the results for continuous improvement. In this article, we will look at the key steps to develop an effective digital strategy that will help attract new customers, make your brand recognizable, and ultimately increase revenue. Why does a business need a digital strategy? A digital strategy is your compass in the world of online promotion, which combines various tools and channels to...