In 2024, the advertising algorithms of the leading platforms - Facebook, Google, and TikTok - continue to evolve rapidly, significantly impacting traffic arbitrage strategy and the effectiveness of ad campaigns. New algorithmic changes are aimed at improving user experience, fighting frod and protecting data privacy, but they also force arbitrageurs to adapt to the new rules of the game. In this article, we take a look at the key changes on each platform and provide practical advice on how to adjust your arbitrage strategies to these updates. 🎁 Bonus: Get 10 free virtual cards from FlexCard(a service with virtual cards for traffic arbitrage and personal shopping) with promo code PANDA. 🧨 Sign up at link, mention the promo code support and get the cards for free Changes to Facebook's ad algorithm in 2024 Facebook (now Meta) has been adapting its...

Checklist of stop words for Meta advertising-what you need to know to avoid getting banned More and more arbitrageurs are now moving to the burgee market, but it is not as easy as it seems. Not only do you need to take into account each EA, but you also need to be super careful with stop words that can get your account banned. The problem is that Meta doesn't provide an exact list of words that can get you banned. There are only general topics that are better to avoid, so you have to check what works and what is better not to use on your own experience. So that you don't spend a lot of time and nerves checking, we've collected the main reasons for the ban and examples of the most forbidden words and phrases. Scroll on to...

There are several methods for developing advertising creatives in traffic arbitrage, and the most popular is adapting and uniquely using other people's materials from spam services. New spy services for Facebook regularly appear on the market, just like mushrooms after rain or anti-detection browsers. However, they often offer only a limited number of creatives and are not cheap. For example, Adheart, which used to be popular, costs $53 per month, and the new Tyver with more up-to-date databases costs $75. For beginning arbitrageurs, this is a significant expense, especially if you take into account the total cost of other tools and consumables. However, none of the spy services can guarantee that the creatives found in them will bring profit. So the question arises: why spend money if you can use the free Facebook Ad Library? Not only does it contain...

What is a cloak? Cloaking is a tool that allows you to show different versions of landing page content to specific groups of users. This tool uses server-side scripts to determine the source of a request, distinguishing whether it came from a human or an automated program. The system checks the data, such as the visitor's name or IP address, against a database of known bots and redirects them either to a user page or a special version for bots. In traffic arbitrage, a tracker such as Keitaro is often used to set up a cloak, for example. Why do you need to check cloak? When you need to recreate a successful competitor's link, it is important to analyze the cloak. Using the cloak analysis and the Adheart tool, you can completely duplicate the successful landing page of your competitors....

The US presidential campaign is just getting underway, and Facebook is already showing its severity. Recently, more and more people have been experiencing rejections, stricter rules, and mass blocking. We conducted several experiments and tested other people's methods in the first half of 2024. Now we are ready to offer recommendations that will help reduce the number of rejections and avoid policy violations. Preparatory stages and time exposure In modern traffic arbitrage, none of the preparation stages can be missed. From warming up accounts to setting up fan pages, every detail requires attention. Experience shows that thorough warm-up can cut not only the number of rejections in half but also minimize possible risks and inspections. One of the methods of warming up advertising accounts and fan pages is to use boosts for posts. Depending on the level of trust in...

Payment card or payment is often overlooked by newcomers to arbitrage. This can continue until they encounter blocking of advertising accounts. In this article, we explain why not all cards are suitable for traffic arbitrage and what aspects you should pay attention to when choosing them. Why not all cards are suitable If you are a private advertiser planning to promote a product or service within the laws and rules of the platform, there should be no problems. In this case, you can link a regular bank card of any bank to your personal account. But in arbitrage, everything is not so simple. Webmasters aiming for significant income work with a lot of offers. There is one important rule in this case: one advertising account should be associated with one proxy and one card. Using the same card in several...

Interested in expanding your Facebook and Instagram ad campaigns? This is often a challenging task. It is important to note that expanding campaigns on Meta is not only about increasing the budget and tracking results, but also about steadily increasing costs while maintaining the set performance indicators. Whether you're looking to reduce your cost per action (CPA) or increase your return on advertising spend (ROAS), the techniques below will help you increase your budget and boost these key metrics. Read on for our analysis of 5 proven methods and successfully scale your ad campaigns. Create audiences at the campaign level This method requires that you have been using broad targeting for some time and noticed a decrease in its effectiveness. If you haven't done so, the first step is to launch a new campaign to find your audience. Enable the...

Are you familiar with Facebook Ads auto rules? These are programmed actions that automate the management of your ad campaigns. These rules save time and help you efficiently allocate budgets, adjust bids, and enable and disable ads based on specified criteria, eliminating the need for constant monitoring and manual intervention. How to set auto rules The algorithm for setting up autorules is as follows: Select a campaign, ad set, or individual ad in Facebook Ads Manager. Autorations are usually applied at the ad set level. You can also use autorules at the campaign or individual ad level, depending on your goals. Click the “Rules” button and select the “Create a new rule” option. Select “Custom rule” and click “Next”. In the window for setting up a new auto rule. Give the autorule a clear name in the “Rule name” field....

Facebook Ads Library is a powerful tool that provides access to information about all ad campaigns running on the platform. This tool allows users to view active and inactive ads, learn about target audiences, and get ad spend data. Using Facebook's ad library can greatly improve your marketing strategies, increase visibility and provide ideas for creating effective ad campaigns. In this article, we'll look at how to use the Facebook Ads Library to maximize its effectiveness. Facebook Ads Library provides data on creatives, ads and competitor campaigns, which helps in analyzing and optimizing ads. Use search filters and analyze results to improve your advertising approaches. Facebook Ads Library, with support for Audience Network and other platforms like Instagram and Messenger, is an indispensable resource for advertisers. What are the benefits of using Facebook Ad Library? Competitor and market research Facebook...