Technology and media have long shaped our daily lives, but the coming years promise to take these areas to a whole new level. The “Activate Technology & Media Outlook 2025” provides a unique insight into how the landscape of the Internet, media, software, and e-commerce will change. Key trends include the rapid growth of the global market, the e-commerce revolution, the boom in generative AI, and the transformation of video content. Let's take a closer look at 15 interesting facts from the “Activate Technology & Media Outlook 2025” forecast. Financial growth: Internet, media, B2B technology and software We anticipate that the global technology and media market will grow by $1.1 trillion over the next four years. The global consumer internet and media business will increase from $2.6 trillion in 2024 to $3.0 trillion in 2028, adding more than $400 billion....

Advertising auctions are overheated, performance campaigns are on the verge of collapse, and large companies are cutting marketing budgets. Should we expect a catastrophic market decline in 2025? Absolutely not. Let's find out why. Market situation If you look at the forecasts of marketers and other industry experts, they all say that in 2025, digital marketing will face a crisis. But let's be honest: the problems began in 2022. The list of main challenges looks like this: Reducing the budgets of large companies. Some big brands have already announced that they will reduce marketing spending next year. This is a trend that stretches back to 2022, when budgets fell sharply. This situation was repeated in 2023 and 2024. But smaller companies are replacing the large ones. Their number compensates for and even exceeds the previous budget. This may even reduce...

The holiday rush is over, but that doesn't mean your advertising needs to take a break, too. During the Christmas season, many advertisers pause their campaigns. However, this “quiet” time is a unique opportunity to get ahead of the competition. Why? Fewer advertisers competing for attention reduces the cost of advertising, and the number of potential leads increases as people spend more time on their smartphones during the holidays. Let's look at why you should continue running ads during the New Year holidays and how it can benefit your business. Why does advertising after Christmas work? Reduced advertising costs After the pre-Christmas rush is over, the competition in advertising auctions drops significantly. Fewer competitors = lower CPM (cost per thousand impressions) and CPC (cost per click). Your budget works more efficiently, allowing you to reach more people for less money....

Over the past decade, social media has changed the way people interact with each other online. However, the 2020 pandemic has fostered the development of new forms of communication, among which group chats have become a serious alternative to traditional social platforms. Discord, WhatsApp, Signal and other platforms have opened up new opportunities for private and less formal communication. These changes reflect a trend toward the growing importance of privacy and intimacy in the digital environment. Group chats have become a space for discussion without constant pressure from algorithms. According to Business Insider, platforms like Discord have become an alternative to social networks, as they avoid algorithm-distorted news and create space for more honest and organic communication. Josh Kramer, one of the Discord users, notes that these chats have become a place where it is more important to find mutual...

New rules Starting January 15, 2025, Google will introduce new restrictions and requirements for advertising cryptocurrency exchanges and digital wallets targeting the UK market. According to the new rules, advertisers who want to promote cryptocurrency exchanges or digital wallets through Google Ads must register with the UK Financial Conduct Authority (FCA) before launching advertising campaigns. This innovation is aimed at strengthening control over financial products in the UK market and ensuring stricter monitoring of cryptocurrency companies advertising through Google. Registration with the FCA allows you to ensure that the cryptocurrency services that are advertised comply with the requirements of British law, including rules against money laundering and other financial fraud. According to the new requirements, companies that fail to register with the FCA will not be able to advertise their services through Google Ads in the UK. Rules for advertising...

The Internet has become an integral part of our lives, where every minute is filled with millions of actions and interactions. From watching videos to online shopping to messaging, every click we make leaves a mark on the global digital ecosystem. Let's dive deeper into these impressive numbers that show how dynamic the modern internet is. Entertainment: the world of video and streaming We live in the era of visual content. Every minute brings new videos, streams, and views. TikTok is striking in its activity: users upload 16 thousand videos every minute. This platform has become not only an entertainment platform, but also an important tool for self-expression, advertising, and trends. Netflix broadcasts over 362 thousand hours of content every minute. This means that thousands of people are watching movies, TV series, and shows from all over the world at...

The world of traffic arbitrage is changing dynamically. In 2025, arbitrageurs are facing new challenges - from new algorithms of advertising platforms to changes in consumer behavior. How to effectively achieve the goals of advertising campaigns in such conditions? We have compiled a list of the most successful tips for you. Set SMART goals A successful campaign starts with setting the right goals. Use the SMART methodology: Specific: For example, "get 500 leads in 30 days." Measurable: Track KPIs like CTR, CPA, ROI. Achievable: Consider the realism of the goal. Relevant: The goal should be in line with the overall strategy. Time-bound: Set a clear deadline. Example: Instead of the general goal of "increase profits," set the task of "increase landing page conversion by 15% per month." Analyze the audience In 2025, personalization remains more important than ever. Study trends:...

The story of Richard Marcus is not about risky gambling or large-scale fraud. He became famous because of his quiet, inconspicuous behavior and a brilliant idea that helped him circumvent the American gambling system. His income from this scheme, according to conservative estimates, could reach $30 million. The most interesting thing is that he was never caught, although the FBI literally kept an eye on him in the 90s. The fire of excitement since childhood Marcus was born into a poor family in New York and spent his childhood and youth in New Jersey. From an early age, he had an unquenchable passion for gambling, and even at school he was often fond of it. However, he was not always lucky. One day, his friends tricked him out of his favorite collection of baseball cards during a game. This moment...

What does a typical communications specialist look like in 2024? According to a report by LOOQME, this is mainly a woman aged 26-35 (46%) who works as a communications manager or holds a managerial position. 91.7% of respondents are women, which confirms the significant female dominance in the industry. Let's also go through other aspects of the portrait of a communicator in 2024 and trends for the future of this profession. Education and professional development Communicators most often have a degree in journalism (29%), PR (23%), economics (16%), philology (14%), or marketing (13%). At the same time, 98% of specialists have a university degree, and only 2% are not engaged in additional training. Self-education and development are essential elements of the work of a modern communicator. The most common formats are: Self-education through books, articles and video tutorials - 78%....