What is naming in simple terms? Naming is not just coming up with a name, but creating a semantic code that conveys the essence of the brand in a few syllables. A unique name can encode an emotion, a “promise” or an idea that a company carries. That's why successful naming works like a spotlight for the client - it instantly conveys who you are, for whom and why you can be trusted. This is the first and one of the longest contacts with the audience, forming the attitude towards the brand even before the product itself. Why is it important to choose the right brand name? The right name is already a significant brand bonus. After all, it significantly affects the perception of the company by the audience. For example, the Apple brand is associated with simplicity and innovation,...

Many people have already gotten used to watching YouTube without ads in a "workaround" way. You turn on one plugin, make a few clicks, and that's it, a video without "guess what happened to my skin after this cream" and Lovare tea. But it looks like this era is coming to an end." Firefox and Opera users report that no more videos play when ad blocker is enabled. You just see a black screen and a message that "Ad blockers violate YouTube's Terms of Service" or others with a similar meaning: either turn off the blocker or go to YouTube Premium. No options. Or maybe they do exist? Let's take a closer look. What exactly is going on? YouTube has started to actively block video viewing when AdBlock is enabled. At first it looked like a warning, but now it's...

Video as in 2008: what's going on? Recently, watching YouTube has become a real quest for many people. People joke that videos are reminiscent of the days when everyone used to sit on a slow internet connection and watch videos in 240p quality. But today, the problem is serious, and memes can't fix it. What happened? Over the past day, Reddit users have started complaining en masse that YouTube automatically turns on low video quality (from 144p to 360p) even if they have perfectly stable Wi-Fi or high-speed mobile internet. Changing it manually doesn't always help either. The video starts to freeze, stops, or simply switches back to low quality. Reddit users write: "Why is the automatic 'higher picture quality' now 240p?" and other comments: The scale of the problem The problem does not depend on specific gadgets or browsers...

An analysis of trends and tools for successful video content with a local focus YouTube is one of the fastest growing video marketing platforms. More than 720,000 hours of content are uploaded to the platform every day, and the competition is only growing. It's a place where videos can either go unnoticed or gain hundreds of thousands of views and become a source of revenue. But what makes videos engaging, effective, and converting? Many people think that success on YouTube is a matter of chance. But in fact, there is a clear strategy behind popularity. The secret is to properly adapt your content to the audience, trends, and YouTube tools. This is especially important if your content is focused on the local market - Ukraine or another country. In this article, we will analyze: YouTube trends in 2025 What makes...

Whatever this day is called, the statistics speak for themselves: for 64% of Ukrainian women, it is a holiday of "femininity, tenderness and beauty," and 60% expect special promotions from brands. Sales of flowers and gifts increase sharply in the first week of March, and marketplaces do not miss the opportunity to strengthen communication and offer thematic discounts. But at the same time, 18% of Ukrainians expect brands to become a voice of support for women and an example of change. How do popular marketplaces and retailers communicate this day? How do marketplaces and retailers communicate this day Rozetka She chose a different strategy: she hinted at the spring update through the image of a groundhog, but did not forget to add pink to the promo, which makes it clear what day the discounts are timed to. Citrus Traditionally, the...

TikTok has decided to say goodbye to its Creator Marketplace platform, which was a kind of "bridge" between brands and content makers for advertising integrations and collaboration. As early as April 1, it will be replaced by TikTok One, a new service with enhanced functionality, where artificial intelligence will play a key role. But don't panic. Everything looks quite nice and transparent! What will change for creators and businesses? More opportunities for collaboration - the new service will help content creators search for current trends, analyze the audience, and create even more organic videos in the recognizable TikTok style. Instead of Video Generator - AI Studio, the online video editor will cease to exist, and its functions will be transferred to the Symphony Creative Studio, which will be powered by artificial intelligence. AI in advertising - it will be easier...

It was only a matter of time before Skype was gone. It seemed that the service was about to die, but Microsoft kept releasing updates to prolong its existence. This time, however, it's serious: in May, the company will finally "turn off the lights" for Skype. What will be replaced? Well, you guessed it - a switch to Teams. Vigilant users have noticed, and XDA has confirmed, that a message has appeared in the latest test version of Skype for Windows: "Starting in May, Skype will no longer be available. Continue calling and chatting in Teams.". It also mentions that some of your friends have already switched to Teams Free, probably based on their contact list. Rest in peace, Skype Skype was launched in 2003, and Microsoft bought it in 2011. A few years later, the company abandoned its own...

Instagram may announce a new app with short videos. The head of the social network Adam Mosseri said this during a private meeting, according to the tech publication The Information. Their correspondent was present at a private meeting between Adam Mosseri and representatives of Meta, the company that owns Instagram. The latter have not yet given an official comment on the matter. The release of the new app was timed to coincide with the events of January, when Donald Trump gave TikTok 75 days to comply with the law and raised the issue of blocking the app. At that time, Trump expressed the idea of joint management of TikTok, proposing to divide ownership between the United States and the Chinese company ByteDance in a 50-50 ratio. However, he did not provide details on how this could work. The Biden administration...

We used to make fun of our parents for watching TV all the time, but we didn't notice how we started doing the same! This is the conclusion that can be drawn according to new statistics - every day, viewers around the world spend more than 1 billion hours watching YouTube videos on TV, not on a laptop or phone. This was stated by YouTube CEO Neil Mohan in his annual letter from the company. He thanked the viewers and noted that YouTube is now a full-fledged streaming service. After all, it was he who made viewers return to TVs to watch videos on the platform. The app itself encourages this - its updates have become as convenient as on other gadgets, you can flip through videos and more as quickly using the remote control as you would a smartphone...