What is optimization? Optimization is the improvement of performance. It usually includes: Reducing the cost of a target action (conversion, call, client) Boosting the volume of targeted actions without increasing the average cost of this action (=more applications for the same price) Improving the quality (of applications, subscriptions) Optimization can be done in one direction or several at the same time. The more optimized your ad campaign is – the more competitive it is. Let's move on to the optimization methods. Display optimization methods Using cost per click (CPC) Most courses recommend using a cost per 1000 impressions (CPM). This is an effective method for testing different audiences and ads. However, it is less suitable for long-term management due to fluctuations in performance. In this case, it is reasonable to use pay-per-click. The most affordable way is to copy your...

How to create viral content on social networks that will be actively shared Viral content is content that spreads "contagiously" quickly on the Internet. This is usually due to users who actively share such content with their followers and friends. Most often, virality is achieved through unusual content presentation, colorful creativity or sincere, trustworthy messages that hook the audience. At first glance, it may seem that nothing is difficult - create a quality post and enjoy likes and reposts. But in practice, it's not easy to achieve organic virality in social networks. Let's look at how to create viral content on social networks. Examples of popular viral content All kinds of content can go viral, from funny memes to news about high-profile events. Many brands are actively using this trend, releasing and promoting original content on the web. Another example...

How an arbitrageur can make money in TikTok TikTok is rapidly gaining popularity and is already one of the most popular social networks for watching and creating short videos. The number of downloads of the application has passed 2 billion, so the platform opens good opportunities to earn in tik tok for active users. Unlike YouTube, TikTok does not have an official affiliate program that directly pays for views. But there are many creative ways how to earn in tik tok, which can bring income to arbitrageurs. TikTok monetization options There are many content monetization options available on TikTok. You can combine different methods to maximize your income: - Advertising on your profile - Participation in the - Creator Fund - Earnings from live streams and giveaways - Referral programs - Advertising of goods and services Advertising in TikTok One...

Creating a personal brand in arbitrage: pros and cons A personal brand is a recognizable image of an individual, formed in public opinion. It combines unique knowledge, skills, outstanding character traits, style, unique features, ideas, and points of view on various topics. The main attributes of a personal brand are reputation and audience reach. Large reach is not always necessary the key is to influence your target audience and establish yourself in a professional field. Reputation is extremely important. It can take years to build, but one bad comment or action can ruin it all. In such cases, great coverage can play to your detriment, causing you to lose your audience, and it can be difficult to rebuild a good name. Why is it important for an arbitrageur to have a personal brand? The primary purpose of any media resource...

How to become a top specialist in the field of performance marketing? Iryna Koshova, Head of Project at Paxle Academy, will speak about this today Paxle Academy is a platform that allows you to start a career in performance marketing and brings together professionals for professional and career growth. What does Paxle Academy teach and where do its graduates work? Students come to us from different niches and graduate as top specialists in their fields. Moreover, the students of our academy are already working as Affiliate managers in foreign/Ukrainian companies How many professions can be mastered in this project? At the moment, we have two positions: Affiliate manager and Account manager. Since they are quite relevant at the moment, our direction allows us to produce the right specialists for various companies. We are also actively working on...

The main goal of marketing efforts is to drive quality traffic to the final product. Media buyers take various measures to achieve this goal. They identify the target audience (TA), develop attractive banners, and launch advertising campaigns. Some work independently, while others cooperate with ad networks and receive appropriate payment for this. Growing competition in the media buying sphere forces specialists to look for new approaches and strategies. This is especially important for effective user engagement and encouraging them to download mobile apps. 10 tips to make your marketing better For those who work in marketing, here are 10 useful tips to help you in your work: 1. Recognize the value of mistakes Don't be afraid to make mistakes, because it is through mistakes that we learn and find the right path. By testing offers, you can better understand which...

Traffic arbitrage is a key element in the world of digital marketing. For effective work in this area, specialized tools are needed, among which a special place is occupied by anti-detection browsers. These browsers allow users to hide their real identity and mimic various digital fingerprints, which is critical for successful traffic arbitrage. What is an anti-detection browser? An anti-detection browser is a specialized web browser designed to protect user's personal information and bypass tracking algorithms. It allows you to change your digital fingerprint, which contains information about the type of device, browser, operating system, screen resolution, and other parameters. This makes it almost impossible for trackers to identify the user. How does browser anti-detection work? Anti-detection browsers work by changing the information that websites collect about users when they visit them. Every time you visit a website, your browser...

Differences between GPT-4 and GPT-3: technical progress As we look at the evolution from GPT-3 to GPT-4, it becomes obvious that the new chat is driven by advanced technology, making it not only more efficient but also more intelligent. Let's look at the key aspects of this technical progress that are revealed in the process of analysis. Improved Architecture The new GPT-4 architecture is the centerpiece of the technical progress. It includes improved recognition and analysis mechanisms that make the system more adaptable and flexible. These improvements are reflected in the increased technical level of the GPT-4 compared to its predecessor, setting a new standard of performance. Advanced Recognition Mechanisms One of the key features that sets GPT-4 apart is its advanced recognition mechanisms, which allow the system to more accurately understand and process input data. This ensures a higher...

For many people, the question of how to make money on Telegram without significant financial investments remains relevant. Is it a reality or just a myth? Let's take a closer look at this question and determine how to make money on Telegram without large investments. The answer may surprise you, but it is possible with the right approach and the use of Internet marketing tools. Earn money in Telegram without your own channel If you are looking for easy and affordable ways to make money on Telegram, even without having your own channel, here are some ideas: Method 1: Affiliate marketing Join affiliate marketing programs that offer commissions for sales or referrals. Share affiliate links to targeted products or services through your social networks and get rewarded for each successful transaction. Method 2. Partnership with bots Search for popular bots...