Recently, Google decided to close the Discovery ad format, and it was replaced by Demand Gen, a new tool aimed at creating demand. In fact, it is an updated version of Discovery with additional features that made it even more convenient and effective for advertisers. The advertising channels in Demand Gen are almost the same as in Discovery (YouTube, Gmail, Discover), but now the possibility of promotion in YouTube Shorts has been added. In this article, we will take a closer look at what exactly this format offers and how arbitrageurs and other advertisers can use it. Demand Gen: what is this format? Demand Gen is a cool advertising format, especially for those who don't want to spend time and effort on semantics (as in the case of search advertising) or on excluding irrelevant platforms (as in the case of...

Young top managers often make the same mistakes, which leads to problems in their companies. However, thanks to the speech of Roman Ostrovsky, CBDO Global 1win, we now have a clear understanding of how to effectively manage an iGaming business and what actions to avoid. Any business is a complex organism, all the processes and nuances of which are sometimes unknown even to its founder. The development of this organism requires great professionalism and dedication, as there are no trifles in this business: even a small mistake can lead to huge losses, reputational or financial. In the fairly young iGaming industry, the rules of the game are even more blurred. After all, even companies that we consider giants often do not have even a few decades on the market. Nevertheless, people who have built iGaming holdings know more about this...

Are you ready for an interview for your dream job? What about the ability to present your ideas? In today's world of professional development, it's important to be prepared, because success at an interview and the effectiveness of your presentation can have a significant impact on your career. We know how ChatGPT can help you prepare for an interview effectively. You just need to use the right prompts. Use our guide to prompts and complete any task with flying colors! ✨ Preparing for the interview If you need to be interviewed for a certain position, it is important to prepare for possible questions in advance. Prompts will help you think of answers that will emphasize your skills and experience that meet the requirements of the job. Prompt: “I am going for an interview for the position of in a company...

In 2024, the popularity of subscriptions is growing even more, opening up endless opportunities for earnings. It would seem that there is much more to do. From music and games to training courses, food delivery services, personalized clothing sets, and even sports equipment, subscriptions cover almost all areas. But how to make money on it? In this article, we will consider mobile subscriptions and different approaches to their monetization. What are mVas mobile subscriptions? Imagine that you have decided to make money on mobile traffic and have chosen easy-to-promote services with a low entry threshold, medium cost, but long-term customer value. In this case, mobile subscriptions, also known as WapClick or mVas, may be right for you. You find users who are interested in, for example, a fresh horoscope, a new music track, or a weather forecast for the coming...

Justin Welch's story is an inspiration to many entrepreneurs. After leaving his challenging job at PatientPop, where he helped drive $50 million in annual revenue, Justin decided to become an independent entrepreneur. In August 2019, he started sharing his experience on LinkedIn, which quickly attracted the attention of many followers. Later, he launched a consulting business, earning $40,000 on the first day. Realizing the demand for his knowledge, Justin started creating online courses. The first course “The LinkedIn Playbook” was sold 1500 times in the first year and brought in $75,000. Let's take a look at the steps he took, the strategies he used, and the lessons he learned - valuable advice for those who want to succeed in their own projects. Growth in the corporation Justin started his career in the corporate sector, reaching the senior vice president of...

A short time ago, AI was used as a mere entertainment, but today it is an indispensable tool for many, including designers. We have collected the main tips on how to use AI for designers in this guide. Read it to keep up with the trends and present high-level works. Will AI replace designers? Let's start with the most exciting question. Artificial intelligence can significantly speed up the creative process and help visualize even the most daring ideas. However, AI is a tool, not a substitute for humans. The main decisions, such as idea development, selection, and refinement, still remain with the designer. What can be done with AI? Next, let's consider Midjourney. The only limit to the use of this AI tool is your imagination. With Midjourney, you can replace stock images and convey your idea more accurately. I...

In 2024, traffic arbitrage faces new challenges and opportunities. Traditional sources, such as Facebook and Google, remain in demand, but arbitrageurs are increasingly turning to alternative platforms. TikTok and YouTube Shorts, as well as other short video platforms, have become some of the fastest growing in this segment. These channels offer unique ways to engage the audience, effective advertising formats, and a wide reach. In this article, we will look at how to work with alternative traffic sources and what features you need to consider to achieve success. 🎁 Bonus: Get 5 free virtual cards from FlexCard (a service with virtual cards for traffic arbitrage and payment for personal purchases) with promo code PandaMedia. 🧨 Sign up using the link, enter the support promo code and get cards for free Why TikTok and YouTube Shorts? TikTok and YouTube Shorts –...

Secure payment solutions are the foundation of effective affiliate marketing transactions. At AdsEmpire, we understand the importance of fast, secure, and stable payment processing for your business growth. Let's take a look at how to choose the right payment partner that will be the key to your success! Why are reliable payment solutions important? For affiliates, timely payment is not just a financial aspect but a guarantee of trust. Delays in payments can negatively affect partnerships and even lead to their loss. Reliable payment methods are the way to a long and productive relationship. The main challenges in paying affiliates International transactions. Affiliates have to take into account currency fluctuations, fees, and regulatory compliance, which complicates international payments. Payment delays. Affiliates expect fast payments to reinvest in traffic and scale their campaigns. Timely transfers are imperative to keep them up...

November 11-14, 2024 Valletta, Malta SiGMA Europe 2024 is one of the leading conferences of the gaming industry, which this year will once again take place in one of the southernmost island corners of Europe - Malta. The event gathers global leaders in the iGaming sphere to discuss the latest trends, innovations, challenges and, of course, powerful networking. What awaits you: 1000 sponsors and exhibitors; 27,000 delegates; 550 speakers And more: 5 recreation areas; 4 mega-yachts; 2 parties; 2 award ceremonies; a huge food court Among the speakers: Miriam Spiteri Debono (President of the Republic of Malta), Robert Abela (Prime Minister of Malta), Sylvester P;Prime Minister of Malta), Silvio Schembri (Minister of Economy, Enterprise and Strategic Projects of Malta), Charles Mizzi (CEO of Malta Gaming Authority), Olga Finkel (Co-founder and Partner at WH Partners), Ivan Filletti (COO of Gaming Malta),...