Too Long; Didn't Read - or how to survive in a world where people read diagonally In a time when most people skim through headlines and neural networks churn out texts faster than you can brew coffee, it's no longer enough to be "written". Google doesn't want to be fooled by template texts with no soul anymore. Your material should be trustworthy because of experience, expertise, and real benefits. But don't worry, AI content can survive and even shoot to the top if it follows the E-E-A-T principles. Even if you are not an expert in a certain niche. We will analyze how to do it further. What is E-E-A-T and why is it important even in the ChatGPT world E-E-A-T is the four pillars of quality content: Experience Expertise Authoritativeness Trustworthiness This is not just an SEO mantra, but...

"Hello, friends! Today I'll tell you how I lost 14 kg thanks to this incredible product..." -if you have read this far and haven't closed the tab, then you either have iron endurance or nostalgia for 2020. The fact is that in 2025, such reviews do not work. Classic UGC - with a smile for the camera, good lighting, and a "nice girl from Instagram" - has turned into white noise. There's so much of it that it's simply no longer credible. Moreover, it has become frightening. Instead, I started working with voices in the morning, slightly hoarse, sounding like "listen, I don't know if this will work for you, but I really tried." Stories where the heroine says: "I was scared - I thought it was a scam. But then..." And then there are screenshots of the screen, recorded...

Yesterday we were writing emails on our own. We were sitting in a document, writing headlines like "5 reasons not to ignore us" and praying for a 12% open rate. And today, you connect GPT, drop in a database, click generate, and you have 1000 customized emails as if they were personally written by Sales from Apple. A.I. has entered email marketing quietly but firmly. You no longer need to beat the "emotional, but not cringe" out of a copywriter. You don't need to spin the "Learn More" and "Redeem Bonus" buttons into 10 options anymore. Now you need one thing: to competently build the "CRM → prompt → profit" link. And we will now show you exactly how this is done in 2025. Without unnecessary pathos, just examples, tools, and a little magic. AI has invaded an email shop...

B2B companies often feel that their own SMM on LinkedIn and Facebook is something "not about them". Our client is not where they come from. But the reality is this: even if you automate CPA-system or close 6-digit contracts, the first acquaintance with you happens exactly in social networks, and each of them can be effective and strengthen each other. This article will show you how to look professional but vital. How not to waste time on "empty" posts. And how to build trust, network and sales funnel through LinkedIn and Facebook - without gloss, but with meaning. 🚀 Why does this work in B2B (even in arbitrage and SaaS)? Because in B2B, decisions are made by people. And people - they sit on Facebook and LinkedIn, read posts there and form an opinion about you even before the first...

Imagine this: a company pours $5,000 into advertising through top bloggers with a million followers. And what? Ten clicks. Maybe zero sales. The emotional scale is somewhere between "cry" and "burn." Now imagine that they would have thrown the same money at 10 micro-influencers... and would have closed the plan. That's it. The classic era of the "race to the bottom" is officially dead. Now it's "who really influences" that rules, not "who has the most pomp". Ukrainian businessmen are talking about this as well. Who are micro and nano bloggers? Type Audience Nano-blogger 1,000-10,000k followers Micro-blogger 10,000-50,000k followers That is, these are not distant superstars, but normal "people of your own" whom the audience really listens to and trusts. A minimum of unnecessary pretentiousness and a maximum of life in their content and broadcasting of life. Why are big...

In 2025, "good" does not mean "effective". Users have become more demanding, conversions are more expensive, and attention spans are shorter. Therefore, design in advertising creatives should be not only visually appealing, but also strategically calculated. What really works in creatives today? What visual approaches bring results? And why can template "banners with a button" become a thing of the past? We have collected key trends and opinions on this matter. "Ugly Ads" - why "ugly" creatives work Less aesthetics - maximum meaning. Performance design has long ceased to be about aesthetics. The point is in the speed of perception and clear focus. One of the strongest trends of recent years is ugly ads. And it has not only remained in 2025, but has become even more entrenched. Today, most effective social media creatives don't look like ads. They look...

We tell you about advanced AI programs that take the burden of routine off the marketer's shoulders and deliver a cool result. Imagine that you have a junior who doesn't need to be trained for a long time. He doesn't forget the ToR, doesn't suffer from creative crises, and doesn't ask how to write a CTA. It just executes. This is exactly what artificial intelligence should be like in the work of an affiliate marketer. But for it to work like a pro, and not like a "Wikipedia excerpt," it needs the right queries - promtas. This article is not about "AI will do everything for you." It's about how to set up work with AI in such a way as to save time, maintain quality, and gain in creativity. Below is a selection of advanced promos that will be...

What is naming in simple terms? Naming is not just coming up with a name, but creating a semantic code that conveys the essence of the brand in a few syllables. A unique name can encode an emotion, a “promise” or an idea that a company carries. That's why successful naming works like a spotlight for the client - it instantly conveys who you are, for whom and why you can be trusted. This is the first and one of the longest contacts with the audience, forming the attitude towards the brand even before the product itself. Why is it important to choose the right brand name? The right name is already a significant brand bonus. After all, it significantly affects the perception of the company by the audience. For example, the Apple brand is associated with simplicity and innovation,...

Many people have already gotten used to watching YouTube without ads in a "workaround" way. You turn on one plugin, make a few clicks, and that's it, a video without "guess what happened to my skin after this cream" and Lovare tea. But it looks like this era is coming to an end." Firefox and Opera users report that no more videos play when ad blocker is enabled. You just see a black screen and a message that "Ad blockers violate YouTube's Terms of Service" or others with a similar meaning: either turn off the blocker or go to YouTube Premium. No options. Or maybe they do exist? Let's take a closer look. What exactly is going on? YouTube has started to actively block video viewing when AdBlock is enabled. At first it looked like a warning, but now it's...