In 2024, the advertising algorithms of the leading platforms - Facebook, Google, and TikTok - continue to evolve rapidly, significantly impacting traffic arbitrage strategy and the effectiveness of ad campaigns. New algorithmic changes are aimed at improving user experience, fighting frod and protecting data privacy, but they also force arbitrageurs to adapt to the new rules of the game. In this article, we take a look at the key changes on each platform and provide practical advice on how to adjust your arbitrage strategies to these updates. 🎁 Bonus: Get 10 free virtual cards from FlexCard(a service with virtual cards for traffic arbitrage and personal shopping) with promo code PANDA. 🧨 Sign up at link, mention the promo code support and get the cards for free Changes to Facebook's ad algorithm in 2024 Facebook (now Meta) has been adapting its...

Do you want to make 200% ROI from the start, without any unnecessary experiments? The cover design, icon, title - all of these directly affect the conversion rate (CR%) of your email. But let's take it step by step! The first contact a user has with an app in the App Store is a key moment that determines the success of your advertising campaign. All the details are important: stylish design, bright colors, elements that "heat up" interest in downloading and making the first deposit (FTD). Will the user download the application? Will he deposit money? Will he leave it after that? In this article, we have analyzed: How to choose the very applications that really convert”; Why certain colors and designs have such a strong impact on the desire to download an app; How to evoke the right emotions...

Representatives of the iGaming world are returning from the annual conference in Malta. Industry leaders in B2B and B2C categories were recognized at the Sigma Awards 2024. This award ceremony brought together companies that demonstrate innovation, growth, and influence in their industry. Wondering who won the top prizes? Check out the full list of winners below. 🏆 B2B Awards Winners Game Studio - BGaming BGaming was recognized as the best studio for creating innovative games. Their unique approach to the development of slots and table games combines high quality graphics with game mechanics that cannot but captivate the audience. Virtual Sport Provider - Pragmatic Play Pragmatic Play received the award for advanced solutions in the field of virtual sports. Their products feature realistic match simulations that engage players through dynamic content. Marketing Solution - Bazoom Bazoom is recognized for innovative...

The antivirus market is a real battleground. Many brands compete for every bit of user attention. To succeed in this area, you need a well-thought-out approach, a wide audience, precise targeting, and competent monetization. We would like to share with you a case study on how to use the Pushub DSP platform to promote an anti-virus offer and not only recoup the costs but also earn a million dollars! We will tell you about everything further below. Revenue and ROI that you see in the Goals Value column are only part of the real picture. The system takes into account conversions within 45 days, but anti-virus offers often give “late” sales. So, in fact, the ROI can be 15-25% higher than the current figures. All profits can be found in the “commission” section. If you want to make money on push...

What is an affiliate network? Affiliate network is an intermediary that brings advertisers and affiliates together, facilitating partnerships to share revenue. In the world of digital marketing, affiliate networks serve a critical function by offering a structured framework on which advertisers can promote their products or services, and affiliates earn commissions by attracting traffic and generating sales. These networks make it easy to find the right affiliates, track performance and manage payments, making them an important component of today's online marketing strategies. Benefits of participating in an affiliate network If you ever stop by to participate in an affiliate network, here are a few benefits that can greatly enhance your online business endeavors: One of the main benefits – is the variety of monetization options available which allow affiliates to choose different commission structures to suit their marketing goals. Partner...

Already in December, Google will update its policy on personalized advertising and remove social casinos from the "Gambling" category. These changes will open up new opportunities for advertisers. What are they? Let's analyze them further in the article. What changes should we expect in Google's ad personalization policy? Google is once again attracting the attention of marketers: new policy changes will allow advertisers of social casino apps to use personalized targeting. Starting from December 2024, Google will open these opportunities for all players in this category, which is a significant step in the field of advertising technologies. At the same time, real-world gambling advertising remains under strict restrictions. Key changes: Launch of personalized targeting. Starting December 4, 2024, advertisers of social casino apps will have access to customized advertising messages. Full rollout. By March 2025, these features will be available...

Artificial intelligence is changing literally all areas, and cybersecurity is no exception. In 2024, the global market for AI-based security technologies exceeded $30 billion, and by 2030, it is projected to reach $135 billion. The usual methods of attackers, such as social engineering, are being supplemented by large-scale disinformation campaigns and synthetic media. The Munich Security Report and the World Economic Forum have identified this as one of the main risks for the coming years. The problem became especially acute in 2024, when about 4 billion people around the world took part in the elections. Criminals are rapidly adopting new technologies and developing attack methods. The progress of large language models contributes to the evolution of threats, making fraudulent schemes even more sophisticated. At the same time, the barrier of access to cybercrime is getting lower. Attacks require less and...

It's not so easy to assess your own level in buying - there are no generally accepted categories like in IT. But it is still important to know your level: it will help you to honestly assess yourself before the interview with your dream team. Who is a junior? A junior is the first level for a candidate. When hiring a junior buyer, most attention is paid to his experience and specific cases. The experience includes the number of affiliates the junior has worked with, traffic sources, and posting formats - for example, on Facebook, they can be different. Another evaluation criterion is the time in this position, which is usually quite short. An ideal junior works for several months, during which he reaches certain volumes, which allows him to move to the next level. As part of the team,...

Traffic arbitrage attracts many people with the opportunity to get a quick income, but in practice beginners often encounter a lot of pitfalls. Lack of experience and knowledge can lead to serious losses, so it is important to know in advance about common mistakes and understand how to avoid them. In this article, let's look at the main mistakes that beginners make in traffic arbitrage and give tips on how to avoid them. 🎁 Bonus: Get 5 free virtual cards from FlexCard (a service with virtual cards for traffic arbitrage and personal shopping) with promo code PandaMedia. 🧨 Register at the link, specify the promo code and get the cards for free Wrong choice of traffic sources One of the most common mistakes is choosing the wrong traffic sources. Often beginners choose popular but not always appropriate channels such as...