Recently, Google decided to close the Discovery ad format, and it was replaced by Demand Gen, a new tool aimed at creating demand. In fact, it is an updated version of Discovery with additional features that made it even more convenient and effective for advertisers. The advertising channels in Demand Gen are almost the same as in Discovery (YouTube, Gmail, Discover), but now the possibility of promotion in YouTube Shorts has been added. In this article, we will take a closer look at what exactly this format offers and how arbitrageurs and other advertisers can use it. Demand Gen: what is this format? Demand Gen is a cool advertising format, especially for those who don't want to spend time and effort on semantics (as in the case of search advertising) or on excluding irrelevant platforms (as in the case of...

Young top managers often make the same mistakes, which leads to problems in their companies. However, thanks to the speech of Roman Ostrovsky, CBDO Global 1win, we now have a clear understanding of how to effectively manage an iGaming business and what actions to avoid. Any business is a complex organism, all the processes and nuances of which are sometimes unknown even to its founder. The development of this organism requires great professionalism and dedication, as there are no trifles in this business: even a small mistake can lead to huge losses, reputational or financial. In the fairly young iGaming industry, the rules of the game are even more blurred. After all, even companies that we consider giants often do not have even a few decades on the market. Nevertheless, people who have built iGaming holdings know more about this...

Wondering how to achieve 121% ROI on crypto faucets? In this case study, we will reveal the strategies of a new format that gave exactly such results in Eastern Europe. The bourgeois advertiser offered a completely new format of crypto offers that really attracted the attention of many. Let's analyze what steps and tools helped to reach such a level of profit and why this approach can change your view of crypto marketing in the region. The main details of the case: offer and geo Offer: Bitcoin New; Geo: CZ (Czech Republic); Source: Facebook; Funnel: Dominator; Cost: $1835; Profit: $4060; ROI: 121%. Let's go through the main points: we chose the Czech Republic for the test, set up ads with creatives and materials from the affiliate program. The entire campaign is aimed at men aged 35+. At the end of...

In 2024, the popularity of subscriptions is growing even more, opening up endless opportunities for earnings. It would seem that there is much more to do. From music and games to training courses, food delivery services, personalized clothing sets, and even sports equipment, subscriptions cover almost all areas. But how to make money on it? In this article, we will consider mobile subscriptions and different approaches to their monetization. What are mVas mobile subscriptions? Imagine that you have decided to make money on mobile traffic and have chosen easy-to-promote services with a low entry threshold, medium cost, but long-term customer value. In this case, mobile subscriptions, also known as WapClick or mVas, may be right for you. You find users who are interested in, for example, a fresh horoscope, a new music track, or a weather forecast for the coming...

The Netherlands (Holland) is a European country with a strong economy. Many arbitrageurs focus on popular GEOs, such as Spain, but it is important to take into account not only the popularity but also the financial level of the country. And in the Netherlands, it is consistently high. Read on to find out the income level of the Dutch and the top creatives for gambling offers in this region. Basic information The Netherlands is a small state in Western Europe that belongs to the tier-1 countries. This indicates a high level of income and potentially profitable profits. Currency: € (euro) Domain: .nl Time zone: UTC+2 Operating systems of phones: iOS - 44.56%, Android - 54.76% Mobile operators: T-Mobile, KPN, VodafoneZiggo, MVNO's Popular payment systems: iDEAL, Apple Pay, PayPal, Klarna, Paysafecard Popular social networks: Instagram, Facebook, LinkedIn, Pinterest, WhatsApp, TikTok For...

In 2024, traffic arbitrage faces new challenges and opportunities. Traditional sources, such as Facebook and Google, remain in demand, but arbitrageurs are increasingly turning to alternative platforms. TikTok and YouTube Shorts, as well as other short video platforms, have become some of the fastest growing in this segment. These channels offer unique ways to engage the audience, effective advertising formats, and a wide reach. In this article, we will look at how to work with alternative traffic sources and what features you need to consider to achieve success. 🎁 Bonus: Get 5 free virtual cards from FlexCard (a service with virtual cards for traffic arbitrage and payment for personal purchases) with promo code PandaMedia. 🧨 Sign up using the link, enter the support promo code and get cards for free Why TikTok and YouTube Shorts? TikTok and YouTube Shorts –...

Secure payment solutions are the foundation of effective affiliate marketing transactions. At AdsEmpire, we understand the importance of fast, secure, and stable payment processing for your business growth. Let's take a look at how to choose the right payment partner that will be the key to your success! Why are reliable payment solutions important? For affiliates, timely payment is not just a financial aspect but a guarantee of trust. Delays in payments can negatively affect partnerships and even lead to their loss. Reliable payment methods are the way to a long and productive relationship. The main challenges in paying affiliates International transactions. Affiliates have to take into account currency fluctuations, fees, and regulatory compliance, which complicates international payments. Payment delays. Affiliates expect fast payments to reinvest in traffic and scale their campaigns. Timely transfers are imperative to keep them up...

November 11-14, 2024 Valletta, Malta SiGMA Europe 2024 is one of the leading conferences of the gaming industry, which this year will once again take place in one of the southernmost island corners of Europe - Malta. The event gathers global leaders in the iGaming sphere to discuss the latest trends, innovations, challenges and, of course, powerful networking. What awaits you: 1000 sponsors and exhibitors; 27,000 delegates; 550 speakers And more: 5 recreation areas; 4 mega-yachts; 2 parties; 2 award ceremonies; a huge food court Among the speakers: Miriam Spiteri Debono (President of the Republic of Malta), Robert Abela (Prime Minister of Malta), Sylvester P;Prime Minister of Malta), Silvio Schembri (Minister of Economy, Enterprise and Strategic Projects of Malta), Charles Mizzi (CEO of Malta Gaming Authority), Olga Finkel (Co-founder and Partner at WH Partners), Ivan Filletti (COO of Gaming Malta),...

It's no secret that 1win is growing at a tremendous speed, leading the market not only in technology but also as a company that you want to work for. Every day, the HR team receives hundreds of applications, and we have to automate processes and develop expertise. In this article, Victoria HRD 1win talks about the life hacks she and the team use when selecting candidates, as well as answers frequently asked questions for everyone who is interested in working at 1win! We are careful in our selection process because we are sure that real pros are always behind a cool product. At 1win, we use various channels to find employees, including traditional job sites, social networks, active networking, and a referral program. There are a lot of candidates, so it is important to understand whether a match is possible...