The world of gambling is changing rapidly, and in recent years, we have seen one of the most striking trends - the rapid growth of interest from women. While online casinos used to be considered a predominantly male pastime, women are now becoming an important part of the audience. This opens up a lot of opportunities for marketers. But how to attract women and make casinos attractive to them? It is necessary to take into account their preferences, playing style, and perception of information. Let's find out which approaches work best. Women and online casinos: why do they choose this entertainment? Old stereotypes about gambling as an exclusively male hobby have long disappeared. Modern women are increasingly playing in online casinos, finding it an opportunity to relax, get vivid emotions, or just have fun. Unlike men, who often seek excitement...

To begin, tell us about BigDeal Partners BigDeal Partners is an international affiliate program focused on Tier-1 GEOs. The project was launched on December 23, 2023, alongside the licensed online casino product, OnlyWin. This gambling offer is currently delivering top conversion rates in the Canadian, German, and Australian markets. We already have a strong base of partners worldwide and are open to expanding our horizons further. Tell us more about the licensed OnlyWin product: is it exclusive to you, and what are the rates? Yes, OnlyWin is BigDeal's own product, and we are the direct advertiser for the brand. Speaking in more detail, OnlyWin is a truly innovative platform designed for online casino enthusiasts. It combines cutting-edge technologies, engaging gameplay, and ultra-modern design and graphics to deliver an unparalleled user experience. The brand targets VIP players and high rollers, though...

Back in 2022, Forbes published a list of the seven highest paid TikTok bloggers. These young guys and girls, who were under 25 years old, received from $4 to $18 million a year. At the same time, the average American earned only about $53,000. These figures emphasize the scale of earnings in blogging, where incomes often exceed even the salaries of top managers and IT specialists. For a long time, TikTok seemed like a “gold mine”: shoot content, collect millions of views, and monetize your traffic through affiliate programs. But now everything has changed. Most bloggers on TikTok barely earn $15,000 a year, and the market is becoming increasingly saturated. Every year, the number of authors on the platform grows by 10-20%, which makes the competition even more intense. What's next for influencers? And how can companies use this situation...

Technology is evolving at a rapid pace, and it is already changing the world of online marketing. One of the biggest innovations has been the introduction of artificial intelligence (AI) and machine learning (ML) in traffic arbitrage. What does it mean? Traffic arbitrage is a process where traffic is bought and resold for profit. And thanks to AI and ML, arbitrageurs now have powerful tools at their disposal that allow them to work faster, more accurately, and more profitably. In this article, we will consider how these modern technologies affect traffic arbitrage, which approaches are currently in trend, and why they bring real benefits to professionals in this field. The basics of artificial intelligence and machine learning To understand how these technologies can be useful in traffic arbitrage, it is important to understand their basic principles. Artificial intelligence (AI) is...

The iGaming world is about high competition, constant changes, and ways to attract new users. Converting creatives in traffic arbitrage have become one of the most important components of successful campaigns. Understanding their peculiarities can definitely take you from average results to great ones. We interviewed Dani, CPA Senior Affiliate Manager at 1win Partners, who told us about the role of creatives in this business, what makes them converters, and how to choose the best solutions for advertising campaigns. What is a converting creative? Converting creative is content that not only attracts attention but also encourages users to perform a targeted action: registration, deposit, or other conversion that brings profit to the advertiser. Dania explains: “Converting creative is one that attracts the attention of a potential client at first sight. The visuals, the title, the first few seconds of the...

In 2024, the advertising algorithms of the leading platforms - Facebook, Google, and TikTok - continue to evolve rapidly, significantly impacting traffic arbitrage strategy and the effectiveness of ad campaigns. New algorithmic changes are aimed at improving user experience, fighting frod and protecting data privacy, but they also force arbitrageurs to adapt to the new rules of the game. In this article, we take a look at the key changes on each platform and provide practical advice on how to adjust your arbitrage strategies to these updates. 🎁 Bonus: Get 10 free virtual cards from FlexCard(a service with virtual cards for traffic arbitrage and personal shopping) with promo code PANDA. 🧨 Sign up at link, mention the promo code support and get the cards for free Changes to Facebook's ad algorithm in 2024 Facebook (now Meta) has been adapting its...

Do you want to make 200% ROI from the start, without any unnecessary experiments? The cover design, icon, title - all of these directly affect the conversion rate (CR%) of your email. But let's take it step by step! The first contact a user has with an app in the App Store is a key moment that determines the success of your advertising campaign. All the details are important: stylish design, bright colors, elements that "heat up" interest in downloading and making the first deposit (FTD). Will the user download the application? Will he deposit money? Will he leave it after that? In this article, we have analyzed: How to choose the very applications that really convert”; Why certain colors and designs have such a strong impact on the desire to download an app; How to evoke the right emotions...

Representatives of the iGaming world are returning from the annual conference in Malta. Industry leaders in B2B and B2C categories were recognized at the Sigma Awards 2024. This award ceremony brought together companies that demonstrate innovation, growth, and influence in their industry. Wondering who won the top prizes? Check out the full list of winners below. 🏆 B2B Awards Winners Game Studio - BGaming BGaming was recognized as the best studio for creating innovative games. Their unique approach to the development of slots and table games combines high quality graphics with game mechanics that cannot but captivate the audience. Virtual Sport Provider - Pragmatic Play Pragmatic Play received the award for advanced solutions in the field of virtual sports. Their products feature realistic match simulations that engage players through dynamic content. Marketing Solution - Bazoom Bazoom is recognized for innovative...

The antivirus market is a real battleground. Many brands compete for every bit of user attention. To succeed in this area, you need a well-thought-out approach, a wide audience, precise targeting, and competent monetization. We would like to share with you a case study on how to use the Pushub DSP platform to promote an anti-virus offer and not only recoup the costs but also earn a million dollars! We will tell you about everything further below. Revenue and ROI that you see in the Goals Value column are only part of the real picture. The system takes into account conversions within 45 days, but anti-virus offers often give “late” sales. So, in fact, the ROI can be 15-25% higher than the current figures. All profits can be found in the “commission” section. If you want to make money on push...