Traffic arbitrage is essentially the skill of attracting people to websites or applications, turning their activity into revenue. The main tool of this process is traffic platforms. They act as a bridge between advertisers and traffic sources. In 2025, this industry continues to change, opening up both new prospects and complex challenges for arbitrageurs. In this article, we will discuss how to adapt to new market conditions, cooperate with traffic arbitration platforms in 2025, and what tools and approaches will help to succeed in this dynamic field. Traffic arbitrage market in 2025: new trends In recent years, traffic arbitrage has been undergoing significant changes due to the emergence of new technologies, platforms, and policy changes by major players such as Google and Facebook. In 2025, these factors will continue to shape the industry. Native advertising and multimedia formats Native advertising...

We have analyzed the iGaming marketing trends for 2025 based on the latest report from SOFTSWISS. Having a clear idea of the tools and approaches that will work in the near future, we decided to highlight a few key points. Marketing channels The most popular channels in 2024: 38% - cooperation with influencers; 22% - affiliate marketing; 18% - PPC; 10% - SEO. An interesting detail: the popularity of PPC as a marketing tool has increased by 10.6% compared to 2023, while other channels have lost their positions. Collaborations with influencers and affiliate marketing remain favorites in strategies, as these approaches provide high-quality traffic, improve communication with the audience, and build long-term loyalty. Why are micro-influencers so effective? According to the SOFTSWISS report, micro-influencers are becoming increasingly popular, especially in local markets. Their audiences are smaller, but their engagement and...

Mobile traffic continues to gain momentum, becoming a key area of focus for arbitrageurs around the world. In 2024, mobile devices remain the main source of internet traffic, which opens up new opportunities for traffic arbitrage specialists to monetize and optimize their campaigns. In this article, we take a look at the top trends for using mobile traffic for arbitrage in 2024. 🎁 Bonus: Get 10 free virtual cards from FlexCard (a service with virtual cards for traffic arbitrage and personal shopping) with promo code PANDA. 🧨 Sign up at link, mention the promo code support and get the cards for free Rise in popularity of apps and in-app advertising Mobile apps continue to dominate among smartphone users. Content consumption through apps (games, social networking, messengers, video streaming services) far exceeds the use of mobile web browsers. In response to...

The world of traffic arbitrage is changing dynamically. In 2025, arbitrageurs are facing new challenges - from new algorithms of advertising platforms to changes in consumer behavior. How to effectively achieve the goals of advertising campaigns in such conditions? We have compiled a list of the most successful tips for you. Set SMART goals A successful campaign starts with setting the right goals. Use the SMART methodology: Specific: For example, "get 500 leads in 30 days." Measurable: Track KPIs like CTR, CPA, ROI. Achievable: Consider the realism of the goal. Relevant: The goal should be in line with the overall strategy. Time-bound: Set a clear deadline. Example: Instead of the general goal of "increase profits," set the task of "increase landing page conversion by 15% per month." Analyze the audience In 2025, personalization remains more important than ever. Study trends:...

Imagine this: you're going to the store to buy milk. The shelves are overflowing with similar packages, but among this standard assortment, your eyes rest on the familiar smiling face of a cow. "Aha, it's the cow from the commercial!" you immediately recognize it. And so, without hesitation, you choose this particular package. Congratulations! You've fallen victim to one of the most powerful marketing ploys - brand masquerades. But don't be too upset! Perhaps this particular cow not only made you smile, but also helped you make the right choice among dozens of options. That's because mascots can not only attract attention but also inspire trust in the brand. So should companies create their own mascot? Let's take a look at why this character can be an important part of your strategy! What is a mascot and why is it...

In an industry where competition is fierce and rules change faster than the weather, he found his place in the sun. Anatoly Winter, the founder of Wintevents and Affiliate Embassy, tells us about his journey from a young man who mastered PPC in the 2000s to the owner of successful event businesses in the affiliate industry. How did he manage to build a successful affiliate business and not just one? Why did he decide to change his approach to niche events? And what did poker teach him better than any business school? The answers are in our exclusive interview. In affiliate since the age of 16 Anatolii has been in the affiliate industry since 2000 - he started to understand the advertising tools of the Internet at the age of 16. At that time, everything was different: There were no...

Discount season and the desire not to miss a good deal often push people to make impulsive purchases and spend money they hadn't planned. During this period, traffic increases sharply not only in the field of goods, but also in gambling, betting, and games. In November, people are more likely to participate in lotteries, play in casinos, or place bets. Why: First, many people believe that Black Friday brings good luck. Secondly, losses during this holiday period are perceived as less painful. In this article, we look at how Black Friday is held in the most profitable niches - gambling, betting, and gaming. We will also share life hacks on how to maximize traffic during the discount season. Black Friday in gambling The end of November is a time of fierce competition among operators. They launch aggressive promotional campaigns with...

The world of gambling is changing rapidly, and in recent years, we have seen one of the most striking trends - the rapid growth of interest from women. While online casinos used to be considered a predominantly male pastime, women are now becoming an important part of the audience. This opens up a lot of opportunities for marketers. But how to attract women and make casinos attractive to them? It is necessary to take into account their preferences, playing style, and perception of information. Let's find out which approaches work best. Women and online casinos: why do they choose this entertainment? Old stereotypes about gambling as an exclusively male hobby have long disappeared. Modern women are increasingly playing in online casinos, finding it an opportunity to relax, get vivid emotions, or just have fun. Unlike men, who often seek excitement...

To begin, tell us about BigDeal Partners BigDeal Partners is an international affiliate program focused on Tier-1 GEOs. The project was launched on December 23, 2023, alongside the licensed online casino product, OnlyWin. This gambling offer is currently delivering top conversion rates in the Canadian, German, and Australian markets. We already have a strong base of partners worldwide and are open to expanding our horizons further. Tell us more about the licensed OnlyWin product: is it exclusive to you, and what are the rates? Yes, OnlyWin is BigDeal's own product, and we are the direct advertiser for the brand. Speaking in more detail, OnlyWin is a truly innovative platform designed for online casino enthusiasts. It combines cutting-edge technologies, engaging gameplay, and ultra-modern design and graphics to deliver an unparalleled user experience. The brand targets VIP players and high rollers, though...