Imagine: you just decoded what CPA is, and you almost feel like you’re “in the know.” But then three new abbreviations appear on the horizon — CPL, CPS, CPI. And again, that same vibe, as if you were called to the board in an algebra lesson: everyone confidently nods, and you sit and think whether you can just “scroll through” this moment. Spoiler: you can’t. Because it’s these letters that determine how much you’ll actually earn and whether you’ll blow your budget. So let’s understand in simple words, with examples and even typical fake-outs — so that after this article you can calmly talk about CPL, CPS and CPI without Google Translate in your head. What are they anyway? Three letters that decide the fate of your advertising campaigns: CPL, CPS and CPI. It sounds like a spell from Harry...

September this year will be incredibly busy for affiliates, because the number of top conferences scheduled at the same time will amaze even an experienced networker. In order not to get confused in the hustle and bustle and not miss what is really worth your attention, read more about each of the conferences. Beginning of the month: overclocking to the maximum CONF3RENCE 2025 (September 3-4, Dortmund) Europeans are starting the fall with a crypto focus. CONF3RENCE is an unconventional affiliate conference, because there will be a strong emphasis on the technical view of the blockchain. If you work with crypto offers or are thinking about entering this vertical, this is a good chance to delve into the technical details and get acquainted with European crypto projects before they become mainstream. You won’t meet such industry leaders, Web3 entrepreneurs, investors and...

Or what if the affiliate program is new, but the product is already well-known? Godlike Partners is a direct affiliate program (no intermediaries) under Olymp Casino. The affiliate program was launched in the spring of 2025, but the product itself has been operating for about 2.5 years and is well-known in the CIS markets. The entire team has an arbitration and affiliate background, so the focus here is not on “PR” but on what really converts. This is a rare case where you can connect to a big brand at the launch stage of the affiliate program, rather than when it's too late. So let's figure out why this affiliate program might be interesting to you and how not to miss the “golden opportunity” to join it. We will look at the GEO, rates, approaches, team, and overall vibe. Where...

In 2025, memes have become a part of marketing funnels as organically as Facebook targeting or push notifications. In arbitrage chats, communities, and TikTok, they don't just make you laugh, they warm up the audience, break down the brand-customer barrier, and make people like things they would never click "Buy." Why is this? Because memes are a universal language of trust. They are not perceived as advertising, they create a sense of "one of their own" and disperse content across communities faster than any selling banner. And most importantly, it's the cheapest way to warm up a cold audience before you pitch them a commercial offer. Let's see how memes fit into the funnel, why they sometimes sell better than offers, and how to measure their effectiveness so that you don't end up being just "the same brand that makes...

From tests and beauty gizmos to soothing buckwheat tea, here's a brief look at what the items in your bag say about working for an affiliate. 07.08, Mayachok, Sempro Fest pre-party — you come in with the thought “I’ll drop by for an hour,” and leave after a dozen acquaintances, three impromptu stand-ups near the prosecco zone, and with a cardholder full of new business cards. We decided to look at the profession from the side: not through presentations and complex professional pitches, but through… handbags. The things that people carry with them on the day of the event can say something unique about them that we would never have known otherwise. So let’s start discussing our friendly “bag raid”! Sabrina, Head of Sales, Affiliate World  Her starter pack of a trendy cappuccino handbag seems like it couldn't be...

In 2025, LinkedIn is no longer just an online business card, but a real tool that can bring you a job offer, project, or partner. But only if you know how to use it. Catch tips from HRD Lead Panda Holding's Alona, who manages recruiting in affiliate marketing. She shared tips that really work: how to create a profile, what wording will save you from violating the NDA, how to make sure that the right people find you, and many more interesting things. This article is a powerful guide for those who want to get into the funnel of the best offers and not get lost in an overheated market. Does it make sense for an arbitrator to use LinkedIn in 2025? And does the platform work in this niche? Of course it does, cross your fingers: Are you actively...

"Hey brother, the offer is fine, just put in at least 200 bucks and everything will be fine" - and so you do. And then there is silence. The manager disappears, the statistics jump, and the upside is zero. There are a couple of other similarly "angry" people in the chat. Sound familiar? In niches where you don't just buy traffic but give it to an affiliate, choosing an affiliate service is not just about "who to work with". It is literally whether you will get paid at all. Normal affiliates exist. But it's like finding an adequate landlord in Kyiv: you need to be able to filter signals at the stage of correspondence. In this text, we have collected 5 clear signs that will help you understand whether you are looking for a service that can be used for...

The design of a retention funnel significantly influences an affiliate’s profitability; without effective retention tools, users might exit the site without making their first deposit. For retention strategies to be successful, they need to be tailored to various audience segments, continuously analyzed, and frequently refreshed with new tactics. Mares, the CEO of Stars Partners’ affiliate program, provided valuable insights into how different brands utilize retention tools and which ones are truly effective. In this article, you will discover: The mechanics of the retention funnel from a player's initial visit to subsequent deposits; The segmentation of players and the customization of tools for each group; The most effective gamification techniques and their impact on conversion rates; The offerings of Stars Partners to its affiliate partners. Understanding the Retention Funnel from Initial Visit to Re-Deposits Do your brands provide welcome experiences tailored...

2025 has become a time of total automation and tightening of the rules of the game in the traffic arbitrage market. Advertising platforms complicate moderation, CPM is growing, anti-fraud algorithms are getting smarter and smarter. But those who competently assemble a working stack of tools continue to pour in the plus. Let's find out what arbitrageur's tools are used by the top in 2025 and what really works today. 🤖 Anti-detect browsers for traffic arbitrage Antidetect is the basis of the arbitrage set. Without it - immediately ban. TOP-3 antidetect-browsers: AdsPower - a powerful browser for teams. Handy for autoplay, supports proxies, cookies, and automation. Often used in a link with autofills and anti-captcha. Incogniton - gained popularity in the bourgeoisie. Suitable for both solo and teamwork. Lots of integrations via API. GoLogin - easy and clear interface. Recommended for...