Imagine you're launching an advertising campaign. The budget is going, the CTR looks decent, the clicks are pouring in, but the sales output is zero. Sound familiar? The first thought: "The creative didn't work" or "The offer is weak". But the truth is different: the vast majority of users don't buy on the first try. The statistics are unnerving: 92% to 98% of visitors simply disappear after the first contact. Not because there is something wrong with the product. But because they are not ready yet. Someone is looking for feedback. Someone postpones the decision "for later". Someone is just distracted by a message on Telegram. And that's okay. The problem is different: most companies give up on the user at this point. And in vain. Because this is where the real game begins - retargeting. In this article, we...

I've been in arbitrage for a long time and have seen everything from moments when an account brought in $1,000 a day to situations where a single ban ended weeks of work. The most valuable accounts are those that have a history, stable payments, and Google's trust. In this article, we will break down what are the spam accounts and how to get them for freefor free. The material was prepared by the authors of the ConvertX and BobFarm project. For more information like this, please follow our Telegram channels: juniors, mids, Seniors,C-lvl and Telegram BobFarm. Also, you can buy .com domains with history at a good price from us. What is a "spin account" and why is it valuable When I say a span account, I mean a Google Ads account (or an agency MCC) that demonstrates a stable...

Imagine: you are launching your first advertising campaign. The budget is spent, the CTR falls short of 1%, and you have zero leads. Do you panic? Don't be in a hurry. It's not always a failure, especially if you're working for a cold audience that sees your brand for the first time. The main thing here is not to sell "off the wheels", but to gradually measure progress: whether they paid attention to you, went to the site, stayed for at least a minute, or wanted to subscribe. Sales are the tip of the iceberg. First, you need to understand whether you have appeared in the field of view of users at all. In this article, we will analyze which KPIs really show progress when no one knows about you yet. From CTR and CPC to time-on-page and first-time saves,...

Hi, I'm Mike Wiseman, a LinkedIn Certified Professional and MarCom expert. For the past few years, I've been working a lot with companies that are building communications with Generation Z, aka the Zoomers. And guess what, they are the most demanding, but at the same time the most promising audience for iGaming. Zoomers grew up in a digital environment: they have their own language, their own codes and even their own rules for emoji. And if brands don't understand this language, they instantly lose credibility. Zoomers have grown up in a digital environment: they have their own language, their own codes and even their own rules for emoji. You can invest millions in advertising, but one "👍" or "😂" in your post and the audience will write you off as "old-school." In this article, I'll show you how to communicate...

Tired of affiliate programs where managers won’t even look your way until you’re pumping in volume? Most affiliates have been there: empty promises, delayed perks, and that old story of “prove yourself first, then maybe we’ll give you real conditions.” HellPartners was built to challenge that model. Founded by people who spent years inside the industry, they knew the pain points firsthand — shifting payouts, vague rules, white-label brands with frozen balances, and “support” teams that worked off scripts. The question now is: does HellPartners really live up to the claim that every partner matters from day one? Brand Origin & Philosophy HellPartners didn’t appear out of nowhere. Its founders cut their teeth in the trenches — running traffic for white-label brands, battling with unstable payouts, shifting conditions, and support teams more concerned with scripts than with solving problems. That...

Microsoft Clarity is a free tool for analyzing visitor behavior on a website. Its script is easy to add to any landing page, and in a few minutes Clarity will start collecting data automatically: heatmaps of clicks and page scrolls, as well as recording video sessions of real visitors. This allows you not only to look at the numbers, but also to see where people click and how they scroll. According to affiliate marketing experts, tools like Clarity help to "identify points of conversion loss" that are invisible in conventional statistics. In other words, the analysis with Clarity gives you an almost complete picture: you will see at what stages users stop or leave, and what they are really interested in and what they are not. The material was prepared by the authors of the ConvertX project. You can find...

An important insight: In 2025, advertising is experiencing a shift from clicks to attention. CTR is an indicator of the attractiveness of an ad, but dwell time shows true engagement. Campaigns that are optimized to increase user attention yield 41% higher brand lift. However, there is no main metric - you need a portfolio of KPIs for specific business goals, so let's talk about it further. What are metrics in digital advertising Metrics are tools for measuring the effectiveness of advertising campaigns that help to evaluate the effectiveness of the money invested. What are metrics in simple terms? This is a numerical indicator that demonstrates a specific aspect of audience interaction with an ad or content. Marketing metrics fall into several categories: Attractiveness metrics: CTR, CPM, reach; Engagement metrics: dwell time, time on page, scroll depth; Performance metrics: CPA, CPO,...

If you think that traffic patterns are something from the last century, it is not. In 2025, it is one of the most profitable areas in arbitrage, especially when it comes to gambling. Real statistics of buyers show a crazy ROI for those who know how to cast correctly. And let's be honest: when a user sees a regular casino ad, he immediately realizes that they want to part with their money. But when he sees a story about a "secret scheme" that helped an ordinary guy earn 50 thousand euros in 2 months, it is a completely different matter. Psychology is at work here: a person receives not advertising, but seemingly valuable information. What are link building schemes and why does it work Scheme traffic is when you do not sell casinos directly but create content around "secret strategies"...

Imagine running 5 campaigns at once, driving traffic from three different sources, and testing dozens of creatives. At first, it seems like a thrill, everything is under control. But within a week, Google Sheets starts to resemble an unanswered crossword puzzle: the numbers don't add up, the profit disappears, and there's no answer to the question "Where's the money, Lebowski?" This is exactly what life looks like without a tracker. Many newcomers launch ads on a whim and quickly get lost in the chaos of statistics. It would seem that yesterday there was a plus, and today there is already a minus, and you don't even understand why. And then the hero, who is often forgotten, comes on the scene - tracker. It is not just another software in your collection, but a real navigator in the world of arbitrage...