Imagine a store. A person walks in, picks up a product, examines it, even puts it in the cart... and leaves. This is exactly what most first clicks in advertising look like. You've spent your budget, the CTR looks good, the traffic is coming. But there are zero sales. And it's not because the creative is weak or the offer doesn't work. The problem is deeper: 92-98% of users never buy on the first try. The reason is simple: a cold audience always goes through the same path. First, doubts. Then checks and comparisons. And then putting it off for later. Someone looks for reviews, someone watches reviews, someone leaves the product in the cart and forgets. Your task at this stage is not to "sell at any cost". The task is different: to make sure that the user remembers...

It will come as no surprise to anyone that 1win Partners is not just keeping up with the iGaming industry, it is setting the pace for the entire industry. The brand is centered on confidence, courage, and the desire to be the first. We talked to Nastya, Head of Events at 1win, about the company's philosophy, the role of merchandise and visuals, how trends are born and why Lucky Club has become a symbol of a new stage of development. "The philosophy of winning is not a slogan, but a real practice" Nastya, how would you describe the main message of the 1win Partners brand? The main message of the 1win Partners brand is confidence, resilience, and the desire to always be the first. We do not just broadcast style and character, but a whole philosophy of victory. It is...

There are some things in the Ukrainian affiliate community that really annoy affiliate professionals, so you decided to survey affiliates and share their honest answers. So that you can experience this beauty too: "Geez, it's good to know I'm not the only one who thinks this way." Affiliate managers are people who balance the needs of affiliates and the requirements of the company every day, resolve conflicts, analyze statistics, and try to maintain healthy relationships with all parties. So let's find out what really pisses them off in their work: from banal unrealistic expectations to serious communication problems. Communication fails that throw even aldermen off balance When you are called unnecessarily "Go to match for 3 minutes" has become a real meme among affiliate managers. Artem CPA, IGamePanda affiliate manager, notes this problem as one of the most annoying. These...

Imagine a player who visits the website of your casino or slots platform for the first time. Beautiful design, generous bonus on the first deposit, bright banners... But before clicking "Register", he opens a new tab and types in the search: "your brand reviews".. It is at this point that the fate of your business is decided: either you get a new customer, or he goes to a competitor. In recent years, I've noticed that in the gaming industry reputation has become a major growth factor. You can invest millions in marketing, but if you have a rating below four stars on Trustpilot, consider yourself playing at a "hardcore level" with no bonus lives. Trustpilot today is not just a review site, it's a global arena where brands battle for players' trust. And the winner will be the one who...

Imagine you're launching an advertising campaign. The budget is going, the CTR looks decent, the clicks are pouring in, but the sales output is zero. Sound familiar? The first thought: "The creative didn't work" or "The offer is weak". But the truth is different: the vast majority of users don't buy on the first try. The statistics are unnerving: 92% to 98% of visitors simply disappear after the first contact. Not because there is something wrong with the product. But because they are not ready yet. Someone is looking for feedback. Someone postpones the decision "for later". Someone is just distracted by a message on Telegram. And that's okay. The problem is different: most companies give up on the user at this point. And in vain. Because this is where the real game begins - retargeting. In this article, we...

I've been in arbitrage for a long time and have seen everything from moments when an account brought in $1,000 a day to situations where a single ban ended weeks of work. The most valuable accounts are those that have a history, stable payments, and Google's trust. In this article, we will break down what are the spam accounts and how to get them for freefor free. The material was prepared by the authors of the ConvertX and BobFarm project. For more information like this, please follow our Telegram channels: juniors, mids, Seniors,C-lvl and Telegram BobFarm. Also, you can buy .com domains with history at a good price from us. What is a "spin account" and why is it valuable When I say a span account, I mean a Google Ads account (or an agency MCC) that demonstrates a stable...

Imagine: you are launching your first advertising campaign. The budget is spent, the CTR falls short of 1%, and you have zero leads. Do you panic? Don't be in a hurry. It's not always a failure, especially if you're working for a cold audience that sees your brand for the first time. The main thing here is not to sell "off the wheels", but to gradually measure progress: whether they paid attention to you, went to the site, stayed for at least a minute, or wanted to subscribe. Sales are the tip of the iceberg. First, you need to understand whether you have appeared in the field of view of users at all. In this article, we will analyze which KPIs really show progress when no one knows about you yet. From CTR and CPC to time-on-page and first-time saves,...

Hi, I'm Mike Wiseman, a LinkedIn Certified Professional and MarCom expert. For the past few years, I've been working a lot with companies that are building communications with Generation Z, aka the Zoomers. And guess what, they are the most demanding, but at the same time the most promising audience for iGaming. Zoomers grew up in a digital environment: they have their own language, their own codes and even their own rules for emoji. And if brands don't understand this language, they instantly lose credibility. Zoomers have grown up in a digital environment: they have their own language, their own codes and even their own rules for emoji. You can invest millions in advertising, but one "👍" or "😂" in your post and the audience will write you off as "old-school." In this article, I'll show you how to communicate...

Tired of affiliate programs where managers won’t even look your way until you’re pumping in volume? Most affiliates have been there: empty promises, delayed perks, and that old story of “prove yourself first, then maybe we’ll give you real conditions.” HellPartners was built to challenge that model. Founded by people who spent years inside the industry, they knew the pain points firsthand — shifting payouts, vague rules, white-label brands with frozen balances, and “support” teams that worked off scripts. The question now is: does HellPartners really live up to the claim that every partner matters from day one? Brand Origin & Philosophy HellPartners didn’t appear out of nowhere. Its founders cut their teeth in the trenches — running traffic for white-label brands, battling with unstable payouts, shifting conditions, and support teams more concerned with scripts than with solving problems. That...