Tired of affiliate programs where managers won’t even look your way until you’re pumping in volume? Most affiliates have been there: empty promises, delayed perks, and that old story of “prove yourself first, then maybe we’ll give you real conditions.” HellPartners was built to challenge that model. Founded by people who spent years inside the industry, they knew the pain points firsthand — shifting payouts, vague rules, white-label brands with frozen balances, and “support” teams that worked off scripts. The question now is: does HellPartners really live up to the claim that every partner matters from day one? Brand Origin & Philosophy HellPartners didn’t appear out of nowhere. Its founders cut their teeth in the trenches — running traffic for white-label brands, battling with unstable payouts, shifting conditions, and support teams more concerned with scripts than with solving problems. That...

Microsoft Clarity is a free tool for analyzing visitor behavior on a website. Its script is easy to add to any landing page, and in a few minutes Clarity will start collecting data automatically: heatmaps of clicks and page scrolls, as well as recording video sessions of real visitors. This allows you not only to look at the numbers, but also to see where people click and how they scroll. According to affiliate marketing experts, tools like Clarity help to "identify points of conversion loss" that are invisible in conventional statistics. In other words, the analysis with Clarity gives you an almost complete picture: you will see at what stages users stop or leave, and what they are really interested in and what they are not. The material was prepared by the authors of the ConvertX project. You can find...

An important insight: In 2025, advertising is experiencing a shift from clicks to attention. CTR is an indicator of the attractiveness of an ad, but dwell time shows true engagement. Campaigns that are optimized to increase user attention yield 41% higher brand lift. However, there is no main metric - you need a portfolio of KPIs for specific business goals, so let's talk about it further. What are metrics in digital advertising Metrics are tools for measuring the effectiveness of advertising campaigns that help to evaluate the effectiveness of the money invested. What are metrics in simple terms? This is a numerical indicator that demonstrates a specific aspect of audience interaction with an ad or content. Marketing metrics fall into several categories: Attractiveness metrics: CTR, CPM, reach; Engagement metrics: dwell time, time on page, scroll depth; Performance metrics: CPA, CPO,...

If you think that traffic patterns are something from the last century, it is not. In 2025, it is one of the most profitable areas in arbitrage, especially when it comes to gambling. Real statistics of buyers show a crazy ROI for those who know how to cast correctly. And let's be honest: when a user sees a regular casino ad, he immediately realizes that they want to part with their money. But when he sees a story about a "secret scheme" that helped an ordinary guy earn 50 thousand euros in 2 months, it is a completely different matter. Psychology is at work here: a person receives not advertising, but seemingly valuable information. What are link building schemes and why does it work Scheme traffic is when you do not sell casinos directly but create content around "secret strategies"...

Imagine running 5 campaigns at once, driving traffic from three different sources, and testing dozens of creatives. At first, it seems like a thrill, everything is under control. But within a week, Google Sheets starts to resemble an unanswered crossword puzzle: the numbers don't add up, the profit disappears, and there's no answer to the question "Where's the money, Lebowski?" This is exactly what life looks like without a tracker. Many newcomers launch ads on a whim and quickly get lost in the chaos of statistics. It would seem that yesterday there was a plus, and today there is already a minus, and you don't even understand why. And then the hero, who is often forgotten, comes on the scene - tracker. It is not just another software in your collection, but a real navigator in the world of arbitrage...

Traffic arbitrage is a market where there is a fight for every click and every installation. And, unfortunately, not always fair. Baers know this situation very well: you pour traffic, you see one thing in the statistics, but in fact the income is quite different. Somewhere the offer falls, somewhere the advertiser "cuts" the statistics, somewhere traffic goes into the void. The most unpleasant thing is that you don't even realize where exactly you are losing money. OneTraff changes the rules We originally built the platform with a different philosophy - maximum openness and control for the baer. OneTraff doesn't just give you a handy tool, it shows you an honest picture: where traffic really works, where it's being lost, what the user engagement is at absolutely every stage. Feature that helps combat shave We continue to strengthen the platform...

Not long ago, affiliate marketing in iGaming worked on a simple principle: the faster you pushed traffic, and the more of it you delivered, the bigger the payout. However, the industry has matured. Operators are no longer willing to invest heavily in undifferentiated traffic streams in the hope of a lucky conversion. Expectations have risen: affiliates must now deliver not only scale but also predictability, transparency, and consistent quality. At the heart of this shift is traffic segmentation – a strategic approach that enables both advertisers and affiliates to manage campaigns with far greater precision, setting new benchmarks for collaboration across the industry. The strategic value of segmentation was highlighted at Sempro Fest, where Valentyn Halchuk, Head of Business Development at Makeberry Affiliates, shared his team’s experience. By applying strict segmentation, Makeberry Affiliates drives traffic worth millions of dollars each...

New investment case on the Ukrainian market attracts attention of experts: fund NetSolid Investments announced a strategic partnership with the media buying agency GOATS. This decision becomes especially interesting against the backdrop of a general resumption of activity in the Ukrainian tech ecosystem. Details of the agreement and its context The investment agreement provides not only funding but also comprehensive support for the agency in achieving its ambitious goals. Stanislav Dobrev, Managing Partner of NetSolid Investments, emphasizes that the deal is aimed at scaling the business several times. Key areas of cooperation include: Expansion of activities in new geographical regions; Strengthening positions in working with direct advertisers; Diversification of agency services; Building a team of professionals. According to Dmytro Lizanets and Vadym Kuzmytskyi, founders of GOATS, the partnership opens up new opportunities for raising quality standards in performance marketing. And...

You launched an ad, the offer is top-notch, the creatives are catchy — but there’s silence at the exit. Zero conversions, the budget is going down the drain. Sounds familiar? And you’re already starting to suspect everyone: the affiliate, the advertiser, the algorithms, even Mercury in retrograde. But often the problem is more banal — you’ve led traffic to the wrong place. Because there are two different “gates” for the user: landing and pre-landing. One immediately pulls you to purchase or register, the other pauses and explains why it’s worth clicking further. And if you mix up the roles of these pages, you can burn the connection before it even has time to earn its first dollar. In this article, we’ll analyze: what are landing and pre-landing, how do they differ, in which cases do they work, and when do...