An important insight: In 2025, advertising is experiencing a shift from clicks to attention. CTR is an indicator of the attractiveness of an ad, but dwell time shows true engagement. Campaigns that are optimized to increase user attention yield 41% higher brand lift. However, there is no main metric - you need a portfolio of KPIs for specific business goals, so let's talk about it further. What are metrics in digital advertising Metrics are tools for measuring the effectiveness of advertising campaigns that help to evaluate the effectiveness of the money invested. What are metrics in simple terms? This is a numerical indicator that demonstrates a specific aspect of audience interaction with an ad or content. Marketing metrics fall into several categories: Attractiveness metrics: CTR, CPM, reach; Engagement metrics: dwell time, time on page, scroll depth; Performance metrics: CPA, CPO,...

If you think that traffic patterns are something from the last century, it is not. In 2025, it is one of the most profitable areas in arbitrage, especially when it comes to gambling. Real statistics of buyers show a crazy ROI for those who know how to cast correctly. And let's be honest: when a user sees a regular casino ad, he immediately realizes that they want to part with their money. But when he sees a story about a "secret scheme" that helped an ordinary guy earn 50 thousand euros in 2 months, it is a completely different matter. Psychology is at work here: a person receives not advertising, but seemingly valuable information. What are link building schemes and why does it work Scheme traffic is when you do not sell casinos directly but create content around "secret strategies"...

Imagine running 5 campaigns at once, driving traffic from three different sources, and testing dozens of creatives. At first, it seems like a thrill, everything is under control. But within a week, Google Sheets starts to resemble an unanswered crossword puzzle: the numbers don't add up, the profit disappears, and there's no answer to the question "Where's the money, Lebowski?" This is exactly what life looks like without a tracker. Many newcomers launch ads on a whim and quickly get lost in the chaos of statistics. It would seem that yesterday there was a plus, and today there is already a minus, and you don't even understand why. And then the hero, who is often forgotten, comes on the scene - tracker. It is not just another software in your collection, but a real navigator in the world of arbitrage...

Traffic arbitrage is a market where there is a fight for every click and every installation. And, unfortunately, not always fair. Baers know this situation very well: you pour traffic, you see one thing in the statistics, but in fact the income is quite different. Somewhere the offer falls, somewhere the advertiser "cuts" the statistics, somewhere traffic goes into the void. The most unpleasant thing is that you don't even realize where exactly you are losing money. OneTraff changes the rules We originally built the platform with a different philosophy - maximum openness and control for the baer. OneTraff doesn't just give you a handy tool, it shows you an honest picture: where traffic really works, where it's being lost, what the user engagement is at absolutely every stage. Feature that helps combat shave We continue to strengthen the platform...

Not long ago, affiliate marketing in iGaming worked on a simple principle: the faster you pushed traffic, and the more of it you delivered, the bigger the payout. However, the industry has matured. Operators are no longer willing to invest heavily in undifferentiated traffic streams in the hope of a lucky conversion. Expectations have risen: affiliates must now deliver not only scale but also predictability, transparency, and consistent quality. At the heart of this shift is traffic segmentation – a strategic approach that enables both advertisers and affiliates to manage campaigns with far greater precision, setting new benchmarks for collaboration across the industry. The strategic value of segmentation was highlighted at Sempro Fest, where Valentyn Halchuk, Head of Business Development at Makeberry Affiliates, shared his team’s experience. By applying strict segmentation, Makeberry Affiliates drives traffic worth millions of dollars each...

New investment case on the Ukrainian market attracts attention of experts: fund NetSolid Investments announced a strategic partnership with the media buying agency GOATS. This decision becomes especially interesting against the backdrop of a general resumption of activity in the Ukrainian tech ecosystem. Details of the agreement and its context The investment agreement provides not only funding but also comprehensive support for the agency in achieving its ambitious goals. Stanislav Dobrev, Managing Partner of NetSolid Investments, emphasizes that the deal is aimed at scaling the business several times. Key areas of cooperation include: Expansion of activities in new geographical regions; Strengthening positions in working with direct advertisers; Diversification of agency services; Building a team of professionals. According to Dmytro Lizanets and Vadym Kuzmytskyi, founders of GOATS, the partnership opens up new opportunities for raising quality standards in performance marketing. And...

You launched an ad, the offer is top-notch, the creatives are catchy — but there’s silence at the exit. Zero conversions, the budget is going down the drain. Sounds familiar? And you’re already starting to suspect everyone: the affiliate, the advertiser, the algorithms, even Mercury in retrograde. But often the problem is more banal — you’ve led traffic to the wrong place. Because there are two different “gates” for the user: landing and pre-landing. One immediately pulls you to purchase or register, the other pauses and explains why it’s worth clicking further. And if you mix up the roles of these pages, you can burn the connection before it even has time to earn its first dollar. In this article, we’ll analyze: what are landing and pre-landing, how do they differ, in which cases do they work, and when do...

Imagine: you just decoded what CPA is, and you almost feel like you’re “in the know.” But then three new abbreviations appear on the horizon — CPL, CPS, CPI. And again, that same vibe, as if you were called to the board in an algebra lesson: everyone confidently nods, and you sit and think whether you can just “scroll through” this moment. Spoiler: you can’t. Because it’s these letters that determine how much you’ll actually earn and whether you’ll blow your budget. So let’s understand in simple words, with examples and even typical fake-outs — so that after this article you can calmly talk about CPL, CPS and CPI without Google Translate in your head. What are they anyway? Three letters that decide the fate of your advertising campaigns: CPL, CPS and CPI. It sounds like a spell from Harry...

September this year will be incredibly busy for affiliates, because the number of top conferences scheduled at the same time will amaze even an experienced networker. In order not to get confused in the hustle and bustle and not miss what is really worth your attention, read more about each of the conferences. Beginning of the month: overclocking to the maximum CONF3RENCE 2025 (September 3-4, Dortmund) Europeans are starting the fall with a crypto focus. CONF3RENCE is an unconventional affiliate conference, because there will be a strong emphasis on the technical view of the blockchain. If you work with crypto offers or are thinking about entering this vertical, this is a good chance to delve into the technical details and get acquainted with European crypto projects before they become mainstream. You won’t meet such industry leaders, Web3 entrepreneurs, investors and...