We are used to believing that the more plans, control, discipline and “correct” rituals, they automatically lead to development. But very often behind this is only an imitation of movement, busyness without a real result. So we asked about real anti-productivity from various creatives in the industry and found out what worked and what didn’t. What did it lead to? Find out in the material! What did you do for quite a long time to get “development”, but now you understand that it was an imitation of movement? Oleg Kupets, owner KuTeam, KuPartners For a long time I thought that if I planned every step of my life and adhered to deadlines, I would be super efficient and productive. And accordingly, I would grow faster. But, that was a mistake, in reality everything turned out to be simpler and less...

Pocket Partners is the official affiliate program of Pocket Option, a binary options broker and one of the market leaders since 2017. The platform offers commissions of up to 80% of profits, daily payments in USD (min. $10), CPA and RevShare models, bonuses of up to 30% of earnings (FTD cash bonus, 30% traffic boost), high-quality advertising materials, landing pages, and localization for traffic from all over the world. If you work with Tier-3 GEO, this affiliate program is worth considering for those looking for stability and long-term cooperation. From an idea in 2017 to a reliable ecosystem Pocket Partners was launched with an ambitious goal: to create a platform where partners would not just be traffic providers, but participants in the development of the Pocket Option community. At that time, the market lacked solutions with real engagement, convenient tools,...

Corporate gifts have long ceased to be a mere formality for the holidays. For partner teams in the industry, they are a communication tool, a way to say thank you, emphasize brand values, and leave a lasting impression. We talked to our partners about how they choose gifts, whether utility or emotion is more important to them, where the line between creativity and excessive pomp lies, and why some things should never be given as gifts. We present real-life experiences, honest arguments, and different approaches that have one thing in common: a gift should say something about the brand and its attitude towards people. How did you decide on gifts for your partners? Anastasia, Head of PR One Partners For us, there is always one key question when choosing a gift: “Will it be useful for everyone?” This is a...

This year has been a busy one — with a dozen international conferences, hundreds of meetings, dozens of potential collaborations, and a couple of thousand handshakes. At Traffic Squad, we never go to events just to hang out — for us, it's a way to test hypotheses, boost our network, and understand what really works in the market and what just wastes the budget. 🚨 ALARM! A full day in London with Traffic Squad and EV Media: insights, new connections, partnership talks, and a deep dive into the iGB London atmosphere. Watch the full episode. In between trips from Barcelona pavilions to Roman rooftops, we asked our Head of Affiliate, Valeria, about her main insights. Which networking format actually works today? Classic booths, private parties, or small talk? It’s not the format that matters, but how you use it 🙂...

In recent years, the iGaming industry has become one of the most profitable and rapidly growing niches in affiliate marketing, and Telegram's flexible advertising system allows you to monetize gambling and betting offers even more effectively. How to make a good profit on iGaming in Telegram? In this article, the RichAds advertising network team explains how to convert offers in this vertical into real profit. Why Telegram has become an effective platform for iGaming Over the past two years, Telegram has evolved from a simple messenger into a full-fledged promotion platform with millions of active users, built-in mini-apps, and a flexible advertising system. For iGaming, this means the emergence of a unique channel for attracting an audience, where you can effectively build communication with players and ensure a high level of engagement. Telegram channels, bots, and mini-apps allow you to...

For most people, 2025 was a year of turbulence, fatigue, and constant adaptation. But not for Dima, Head of Growe Partners, who is used to looking at the year not through the calendar, but through numbers, metrics, and internal achievements. At a time when the industry was struggling for stability, he was setting his own records: working closely with partners, closing ambitious deals, and at the same time managing to achieve the legendary 1% in Whoop Recovery, an achievement that only 0.5% of users can boast. We talked to Dima about his year in numbers: how many campaigns really mattered, which metrics skyrocketed, what AI gives real ROI, whether mistakes are really mistakes, and how many days in 2025 he was truly happy. Spoiler: 364 out of 365. This is a conversation about a changing industry, about work that has...

Advertising in Google Ads has long since ceased to be a matter of “launching a campaign and it works.” Algorithms have become much stricter, policies more detailed, and the system increasingly blocks not only individual ads, but entire accounts. The reason is simple: Google spends billions on search quality and user safety, and any ad that seems unreliable, risky, or technically flawed automatically falls under increased scrutiny. Today, it is not enough to simply have a good product. It is important how you advertise it: whether the text is correctly formulated, whether there is consistency between the ad and the landing page, whether you exaggerate the benefits, whether you present the terms and conditions transparently, and whether you avoid technical errors. Even a legal and “white” offer can be blocked if the page loads too slowly, contains questionable elements, or...

In the first part of our December playlist, we learned what makes colleagues immerse themselves in work, catch focus, and try not to dance under Zoom circles. But December is long, and the mood changes every day — from “EBS mode” to tangerine comfort. So we continued to ask the team about the main thing: what they are listening to right now. This is the second part of our December musical playlist, where each track has its own character, each genre smells of the holidays, and the answers are as lively as December itself. Let's go listen further. What are you listening to right now while you work: one track or one genre that keeps you focused? Victoria Bakalova Listen, when it comes to generating ideas: We listen when we make big plans, and they are sure to come true:...

Arbitration has long ceased to be a “toy business” with infantile dreams of “quick wins” and has become a story about a strong team and strategy. Managers no longer look only at yesterday's profits — they are nervous about anything that destroys consistency, responsibility, and healthy teamwork. When there is a position but no responsibility Lana, owner of Conversion Club, is most annoyed by the feeling that everyone wants a good position but does not want to take on the burden of decision-making. People agree to the status of “lead,” “head,” or even “owner,” but they don't fully understand their job responsibilities and don't ask, “What exactly am I responsible for and what results should I deliver?” Another trigger for Lana is the cult of titles. Everyone suddenly became “owners” and “media people,” even though the market can clearly see...