In the first part of our December playlist, we learned what makes colleagues immerse themselves in work, catch focus, and try not to dance under Zoom circles. But December is long, and the mood changes every day — from “EBS mode” to tangerine comfort. So we continued to ask the team about the main thing: what they are listening to right now. This is the second part of our December musical playlist, where each track has its own character, each genre smells of the holidays, and the answers are as lively as December itself. Let's go listen further. What are you listening to right now while you work: one track or one genre that keeps you focused? Victoria Bakalova Listen, when it comes to generating ideas: We listen when we make big plans, and they are sure to come true:...

Arbitration has long ceased to be a “toy business” with infantile dreams of “quick wins” and has become a story about a strong team and strategy. Managers no longer look only at yesterday's profits — they are nervous about anything that destroys consistency, responsibility, and healthy teamwork. When there is a position but no responsibility Lana, owner of Conversion Club, is most annoyed by the feeling that everyone wants a good position but does not want to take on the burden of decision-making. People agree to the status of “lead,” “head,” or even “owner,” but they don't fully understand their job responsibilities and don't ask, “What exactly am I responsible for and what results should I deliver?” Another trigger for Lana is the cult of titles. Everyone suddenly became “owners” and “media people,” even though the market can clearly see...

Trustee Plus is a crypto wallet that has been in use since 2016, when not everyone knew what crypto was. This wallet has evolved into a financial hub for traders and affiliates. Its classic advantages speak for themselves, making it a must-have: Support for 30+ coins (TRC20, ERC20, SOL, NEAR); Ability to transfer crypto by phone number; Built-in card for crypto payments and IBAN withdrawals. However, the platform is not standing still: new features have been added that turn ordinary exchanges into points and cool cashback. The main stars we will be talking about are Trustee Points with prizes, Trustee Travel for savings, and improved gamification. Let's take a look at each of them with examples of benefits for users. Trustee Points: farm points for exchanges and leaderboard Each transaction in popular pairs BTC/ETH/USDC ↔ EUR (withdrawal to a card...

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Not only technical errors or failures can be annoying at work. Times change, and with them the values, expectations and internal problems of the sphere. Let's evaluate the biggest "freaks" that in reality annoy arbitration experts. When a manager... Yaroslava, CBDO Wild Wild Leads, says that the TOP-3 "freaking moments" include these: When managers come with questions "who are you, what kind of traffic do you have, pour it on us", and they themselves have NDAs and cannot tell about themselves normally. Have you ever seen an "epic scene" when a manager sends statistics on the spilled traffic, and it seems that he himself does not understand anything about it? Well, it is definitely not cool. When the quality of traffic is at its best, and you are not given a daily cap. It would seem that it is all...

In the rhythm of deadlines, tasks and endless launches, we are increasingly asking industry representatives: what helps them to reboot, stay focused and not burn out? Because behind every strong team there is not only a work process, but also people with their own hobbies, rituals and recovery methods. This time we talked to Andriy, CEO of Arbitrage Up, and Anastasia, Head of PR of the company, about sports and travel, mountain detox, squash, PlayStation and even art. About what inspires them, relieves and recharges them to continue running at their own pace. What is your main source of energy outside of work? Andriy, CEO of Arbitrage Up The biggest resource for me is travel, especially when traveling to the mountains. Where there is less noise, people and signal. When you can just turn off your phone or, even better,...

How to run a team that never wants to leave? In the world of arbitrage, speed is everything: who was the first to spot the trend, launch the offer, and scale the project. But the real strength of such teams isn't in metrics and KPIs. It's in the people — those who think fast, act consciously, and push the team forward. Those who understand the meaning of their work and grow even at a crazy pace. At Traffic Squad, we have long understood that it is impossible to retain a person if they do not see the meaning of their work. Therefore, we do not “hold on” to people, but create an atmosphere that makes them want to stay! Here, you can see the system, there is trust and a clear understanding of what all your tasks are for. Traffic...

(Spoiler: no. You just have to adapt again) What kind of a beast is Agentic Commerce Agentic commerce is a new stage of e-commerce development, where, in fact, purchases are made for you not by people, but by artificial intelligence. You just say: "find me shoes for the gym up to $100" and AI finds the best options, reads reviews, compares prices, and even places an order. In fact, this is a personalized offline shopping experience: you set the conditions, and the agent does the rest. The future is already here The first integrations with agents started in the US, but the model is already expanding globally. Analysts predict that in 2026-2028, agentic commerce will become a mass phenomenon, and by 2030, up to 40% of online purchases will be made or completed by AI agents (according to McKinsey). Who...

Inclusion of game interactions in affiliate programs has gone from being a trend to an effective way to significantly increase user motivation and engagement. Research by Research and Markets shows that the global gamification market has great prospects. In 2024, it is estimated at more than $22 billion and should grow to more than $27 billion in 2025 with an annual growth rate of 23.2%. That is, by 2029, it is estimated that the market will reach almost $74 billion. The use of gamification in marketing helps: Increase user engagement on average. Increase conversions of affiliate programs and brands. Increase repeat sales and loyalty through points, levels, and rewards. In addition to excitement, this feature changes the perception of customer experience, making it more personalized through interactivity and constant interaction with the platform. In this article, we will reveal different...