In the world of traffic arbitrage, ROI (Return on Investment) is the main indicator of the success of an advertising campaign. In order to maximize ROI, you need to choose the right mix: traffic source, offer and creative. In this article, let's find out what analytical tools to use and how to test hypotheses to increase ROI. Data analysis: what is important to consider? When arbitrating traffic, it is important to analyze key metrics that affect performance: CTR (Click-Through Rate) The click-through rate of an ad. CR (Conversion Rate) The percentage of users who take a targeted action after a click. EPC (Earnings Per Click) The average revenue generated from each click. CPC (Cost Per Click) The cost per click on an advertisement. LTV (Lifetime Value) The cumulative revenue a customer generates over the entire time they interact with a...

In the world of CPA networks and affiliate programs, PR is no longer just an "auxiliary function". It is a heavy artillery in the information war for trust, recognition, and... a bonus rate. We have gathered those who really set the tone in communications - PR professionals who bring brands out of the shadows and into the spotlight of Telegram channels, YouTube shows, and conference afterparties. Here we go! Tanya, 1win Partners Tanya is a CMO at 1win Partners. She is also a person who once swapped a camera for a contextualized one. She is a former TV journalist who rose from a manager to a marketing executive in two years. Today, she manages a large team and runs everything related to affiliate marketing in iGaming. Tanya's ToDo includes strategy, affiliates, digital promotion, and all this magic in a regulated...

Traffic arbitrage is a way of earning money where an arbitrageur buys traffic on one platform and redirects it to an offerer, receiving the difference between the cost of attraction and income. It is one of the most lucrative internet earning models, but requires knowledge, analytics and testing. Choosing a profitable niche To start making money from arbitrage, it's important to choose the right vertical: Financial Offers (loans, banks, investments) iGaming and betting (casinos, sports betting) Nutra (dietary supplements, weight loss, cosmetics) eCommerce (dropshipping, online stores) Dating (dating, webcam services) Searching for quality affiliate offers Offers can be found in affiliate programs (AP) such as: Admitad, CPAlead, MyLead Universal networks TrafficLight, Everad Nutra AcePartners, Pin-Up Partners, 1win Partners iGaming LeadGid, FinLine Financial Offers Choosing a traffic source Main traffic sources: Facebook Ads - fast scale but strict moderation Google Ads...

AdHeart is a powerful tool for finding and analyzing competitors' ad creatives. It helps marketers, arbitrageurs and businesses find successful ads, track trends and get inspired by the best solutions in the niche. In this article, let's find out how to effectively search for creatives in AdHeart and what strategies to use to find the most successful ad campaigns. Why search for creatives in AdHeart? Competitor Analysis Find out what ads are working for your competitors. Search for trends Keep an eye on popular formats and offerers. Optimize your own creatives Improve your ads using successful examples. Save time and resources No need to test thousands of ads when you can be inspired by already successful ones. How to find the best creatives in AdHeart 1. Using Filters AdHeart provides a wide range of filters to help you find relevant...

Where can I find all the top affiliate parties? Of course, by playing padel! PR, sales, affiliate, content - all of them are important. But do you know what really unites industry leaders? Joint padel tournaments. This is where fates are decided, deals are signed, and teams are formed. Also, you can shout at a colleague here, and you won't get in trouble for it. It's perfect! Padel is like arbitration on the court, but more fun In padel, everything is like in traffic: you have a strategy, you see an opening, you act. If you don't act, the ball flies past the KPI. It's a mix of tennis, squash, ping-pong, and team play. The rackets are without strings, the courts have walls, and the opponents are like targeters after a deadline: fast, tricky, but fun. Who is behind the...

Crypto arbitrage is like Star Wars: you either make it through anti-fraud and ban moderation or you get burned at launch. Facebook, Google, Twitter - each platform has its own rules of the game, which often change without warning. And when it comes to crypto offers, anti-fraud systems are particularly sensitive. In this article, there is no theory for beginners. Only practical methods that help experienced websites to work stably: how to bypass moderation, what raises CR, which platforms are currently converting the best and what really helps to stay in the game. And in the end, there is a bonus: an affiliate program that does not interfere with your work but helps you stay afloat even when others are simply merging. Facebook, Google, Twitter - a game of survival If you've ever poured crypto through Facebook or Google Ads,...

Top iGaming games of 2025: Analytics from Improve Team New formats, providers, and trends are constantly emerging in the iGaming world that affect the effectiveness of media buying. We, the Improve Team, having 5 years of experience in the gambling and betting niches, share relevant information about the best games and working approaches in 2025. The most profitable formats Crash games and slots are currently bringing the biggest profit. Crash games provide buyers with a quick profit due to the low price for a deposit and dynamic gameplay. They attract players with the opportunity to get big wins in a short time and are well suited to attract a new audience. At the same time, the player lifecycle is usually shorter than in slots or live casinos, so it is important to work properly with user retention. Slots have a...

When it comes to sports arbitration, many people immediately think of European football or top American leagues. And it is logical - there are big budgets, millions of viewers, hype events that bring good profits on situational traffic. However, while everyone is sitting on the classic schemes, a new trend is growing under our noses, and it is cricket. If you're not in the know yet, I'll explain why cricket is becoming a top sport for traffic, talk about the benefits of cricket, and give you a couple of useful tips on sorts and approaches to creating creatives. Cricket and IPL: hype or a real opportunity for arbitrage? Cricket has long remained in the shadows for most arbitrators, but times are changing. It used to be just another reason to visit India or Bangladesh, but now it is a full-fledged...

Text-to-speech services have become indispensable tools for creating audio content. They help to turn text into natural speech, which is useful for bloggers, YouTube video authors, teachers, and visually impaired people. With the help of such services you can easily create voiceovers for videos, audiobooks or presentations. They work on the basis of artificial intelligence and speech synthesis, offering a wide range of voices and languages. In this article, we will take a look at the top 5 free text-to-speech voiceover services, their features and limitations. ElevenLabs - the most popular service for text voicing If you need a quality text dubbing tool, ElevenLabs is one of the best options. It offers realistic synthesized speech, ideal for creating audiobooks, dubbing videos, and other tasks. Thanks to artificial intelligence technology, the service provides natural sounding voices and supports more than 40...