Marketing in iGaming is a dynamic game where it is important not only to keep up with trends but also to set them. 1win is a brand that has long been dictating the rules of the game in this market. How do they manage to stay ahead of the competition, what does it mean to be a trendsetter in a highly competitive industry, and what marketing approaches help the company maintain leadership? We talked about this with Tanya, CMO of 1win. She told us about the main marketing challenges in 2025, the role of the team, creative solutions, and the future of the iGaming market. How would you describe 1win in a few words? A leading iGaming brand with ambitious ambitions that dictates the rules of the game in this market What does it feel like to be a trendsetter?...

It's not just men in arbitration anymore - women are confidently taking leadership positions, launching their own projects and proving that this field is open to everyone who is ready to work for results. At one of the last conferences, Sasha, TL of Collaborations at PIN-UP Partners, heard the phrase: "Girls are taking over the industry", and this thought stuck with her. Looking around, she realized that it was true: there are more and more women in the niche, and their influence is only growing every year. This prompted Sasha to ask an interesting question: do girls in arbitration have their own space? A place where they can communicate openly, share experiences, discuss challenges and support each other? This is how the idea of the Women's Community was born - an initiative that creates a comfortable environment for communication and...

What is PBN and why do you need it in gambling? PBN (Private Blog Network) is a network of sites created to give SEO weight to the main project. In the gambling niche, where organic promotion faces difficulties due to strict search engine rules, the use of PBN contributes to a rapid rise in search rankings. This is especially true for casino and betting platforms, where competition for traffic is high, and getting organic links is quite a challenge. The main advantage of PBN is the full authority it gives to links. Unlike purchased links that can be removed at any time, links created from your own network are permanent and their anchor can be changed according to your promotion strategy. Nevertheless, interacting with a PBN entails certain risks: if Google detects the network, linked sites may be de-indexed, resulting...

Telegram traffic arbitrage is one of the most effective tools for monetization in the financial vertical. Here you can work with a variety of providers, use advanced strategies and optimize advertising to get a stable profit. But how to choose the best bundles to work in Telegram? In this article, we will talk about key approaches and strategies that will help you achieve success in arbitrage. What is traffic arbitrage in Telegram? The essence of arbitrage in Telegram comes down to attracting traffic from different sources and redirecting it to different offers. In the messenger pour on goods, services, financial offerers. The main advantage of Telegram is the anonymity of users. For arbitrage, this means minimal risks of account blocking and loyal advertising moderation. Add to this a low entry threshold and high conversion rate. Therefore, Telegram is almost an...

At the beginning of 2025, in terms of number of active users, the most popular products in the market are (in alphabetical order): ChatGPT, Copilot, DALLE 3, Exactly.ai, Gemini, Kandinsky, LogoAI, Loudly, MidJourney, NeuralNude, Stable Diffusion. Probably you, too, who are reading this article, are already using one or more of them. When paying for neural networks, users face a number of challenges: Restrictions for bank cards Most neural network platforms accept standard bank cards (Visa, MasterCard). However, when using personal cards, sometimes there may be restrictions related to currency transactions or online payments. Also, the restriction of Russian cards (MIR, issued before 2022 Visa and MasterCard) creates additional difficulties. They are not accepted for payment by international online services. It is possible, of course, to go to Belarus or Kazakhstan and there to issue a foreign bank card, but...

Last year, the Easy Links team introduced a PWA service designed to simplify the launch and management of PWA links. Launched in March 2024, the platform has been continuously growing, adding new features and improvements to remain a valuable tool for media buyers and webmasters. The key benefit of Easy Links is its ability to create PWAs (websites that function like apps) with just a few clicks while ensuring optimal performance, even under heavy traffic. Most importantly, the system has operated without any major issues over the past year. Today, the service supports over 10,000 active links. Easy Links was specifically developed to help businesses optimize Facebook traffic. It is an essential tool for refining media buying strategies. Managing Facebook traffic requires robust IT solutions, as frequent platform changes, regulatory updates, and ad account limitations demand constant adaptation. By automating...

Starting April 14, 2025, Google will launch an updated policy for gambling advertising in Google Ads. And this is not just an update - it is a new reality for everyone who works with betting, casinos, lotteries, and social slots. Now everything is tough: if you want to run ads, you need Google certification. You also need a valid license that complies with the laws of the country where the ad is displayed. Otherwise - a ban. What exactly is changing? 1. Certification and license are mandatory To advertise any gambling product, you need: an official license in the country where the advertisement is broadcast Certification from Google for each individual type of product (casino, betting, fantasy sports, lotteries, etc. Example: A company from Malta launches advertising in Ukrainian with geo-targeting to Ukraine. It must have a Ukrainian license issued...

Traffic arbitrage is one of the most dynamically developing areas in digital marketing. Every year the rules of the game change, new tools and approaches appear. New challenges and opportunities await arbitrageurs in 2025. In this article we will analyze the key trends and give forecasts for the coming year. It's important to use reliable tools to manage your advertising budgets. For example, you may need virtual cards when running campaigns on different sites. 🎁 Bonus: Get 10 free virtual cards from FlexCard (a service for traffic arbitrage and neural network payment) with promo code CARD. 🧨 Just register via link and mention the promo code to support Rise in popularity of AI tools Artificial intelligence will continue to permeate all aspects of arbitrage. In 2025, AI will become an integral part of arbitrators' work: Creative generation Neural networks such...

In the world of affiliate marketing, choosing the right offer is the key to success. The AdsEmpire affiliate program provides webmasters with the opportunity to work with two types of accounts: Direct Offers and SmartLink. In this article, we will look at how to choose the perfect offer for maximum profit and what features each option has. Why is it important to inform the manager about your traffic? AdsEmpire managers are your main allies in choosing an offer. Tell them frankly about: Traffic source (SEO, PPC, AdNetworks, social media, email, etc.); Traffic geography (GEO); Bids and conversions you expect. This information will help the manager to choose the best offers. For example, if you have social media traffic from Tier-1 countries, the manager can offer high-bidding offers for these regions and your traffic type. And if your traffic is mixed...