The iGaming market is developing extremely fast, and technological innovations are becoming the basis for the success of large players. However, should smaller companies also invest in their own IT solutions? Traffic Squad confidently answers: yes, they should! The team has gone from depending on third-party services to creating its own IT ecosystem and is now ready to share this experience. The key to efficiency in affiliate marketing The competition in the media buying market is fierce, and companies are forced to look for ways to increase efficiency. One of the key tools is proprietary IT solutions that allow automating processes and controlling data flow. "When a company becomes big, it acquires a lot of services and data that need to be managed effectively. And there are two options here: either buy ready-made solutions or create your own. We realized...

Is it possible to pour on crypto using the gambling approach? In one of our videos we broke down all the stages of pouring from FB to crypto using the classic preland funnel, and in this article we will tell you how to pour traffic from FB to PWA applications. This spill was conducted in January as part of a funnel test, before that our team had not poured through prills to crypto. In this material we will highlight the initial period of tests when the bundle was not yet defined, but there were already the first results. If you want to know what happened next and try to pour to such a funnel - write to your manager at OneCrypt. Why PWA? The essence of PWA applications is that they allow you to disguise any site as an application...

The online casino market is growing rapidly despite stricter regulations and competition. In 2025, advertising strategies in the gambling niche are becoming more and more technological, sophisticated and focused on long-term user retention. Simply launching a website is no longer enough - it is important to take into account the peculiarities of search engines, use strong traffic channels and constantly adapt to changes in legislation. In the article we will analyze how to open and promote online casinos in 2025, what advertising strategies work best, and how to use them to beat the competition. You will learn how to effectively use SEO, arbitrage, social networks and affiliate programs to attract new players and strengthen the position of your brand in the online gambling niche. How to open and promote an online casino Starting an online casino is not just buying...

In-App traffic is gaining momentum, and if you are still focused only on FB or Google, it is time to expand your horizons. Why is this channel one of the most promising in 2025, and why is it especially profitable to launch In-App at 1win? This is what Sonia, Affiliate manager of 1win Partners In this article, she shares her expert opinion and practical insights from the first hand. What is In-App traffic and why should you pay attention to it now? In-App traffic is mobile traffic generated directly within applications. In-App advertising can be in the form of banners, short interactive videos, or rewards for viewing (mostly in games). If earlier this channel was considered experimental, in 2025 it is confidently among the key sources of high-quality and solvent traffic. Why In-App is relevant now: Global growth of the...

Tier-3 often seems to be a quick way to get a lot of traffic. Indeed, there is a lot of audience here, the rates are lower, and the opportunities for scaling are open. However, as in any other direction, there is another side to the coin. In the case of Tier-3, it is technical instability, atypical user behavior, weak devices, and slow internet. All of this creates additional barriers in the funnel. In an environment where even a second's freeze can disrupt the entire interaction, not only the product itself but also the infrastructure on which it runs becomes key. Third-party services, which are often relied upon by websites, do provide a quick start and flexibility. But at the same time, they often become the point of ROI loss. If at Tier-1 it can still be covered by volumes, then...

In 2025, classic affiliate programs are no longer a surprise. CPA as a basis works. RevShare is still alive, especially in niches with LTV of 6+ months. Hybrid models are a standard. But the whole market is gradually shifting towards flexibility, personalization, and smart partnerships. And this is where Smart Partnership Agreements (SPAs)enter the arena - not just another "superpartnership", but a new architecture of interaction between the web, brand and platform. It's no longer about "set it and forget it." SPA is a long-term cooperation in which the web not only brought a lead, but became part of the process: it gets more %, has influence on the product, can negotiate its own terms, and sometimes becomes a mini-partner of the brand. That is why those who are talking about SPA today are: has already grown out of classical...

Mexico is one of the hottest GEOs for iGaming in LatAm. A large population, rapid growth of Internet coverage, high interest in online entertainment, and loyal attitude to gambling and betting - all this gives arbitrageurs a great base for launching stable PPCs with good conversion and ROI. We at PIN-UP Partners have been working with LatAm for a long time, and Mexico consistently gives top results in terms of performance and scaling. If you are already sending traffic to this region or are just looking at it, our guide will help you figure out what's what: the portrait of the target audience, user behavior, local trends, working traffic sources, and tricks. We will even show you how to make really converting creos and landing pages. Let's figure out why Mexico is worth your attention - and how to get...

Imagine this: you're on Instagram, you see an ad for a digital marketing course, you click, you sign up... And meanwhile, the arbitrageur receives his reward - for signing you up. And now imagine: you can be in the place of this arbitrator. And it all starts with one simple word - offer. What is an offer? An offer is an offer from an advertiser to promote a specific product or service in exchange for a reward. In simple words: an offer is something that needs to be "sold" to get cash. A product, a subscription, a game, a financial service - all of these can be offers. Why offers are important The offer itself: defines what you will get paid for; tells you what kind of audience to look for; helps you build an advertising strategy. A business needs...

He can make a good joke, but he also builds teams and communications effectively and very seriously. He could host an evening show - but now he is launching PR campaigns that are turning the arbitration market upside down. KonstantinGolubev, creativedirector of the triad Wild Wild Leads, Wild Wild Apps and Wild Wild Partners, shares his story: from 10 years in top Ukrainian TV shows to launching interactive stands and shows about fakaps that are breaking the niche. In the interview, she talks about why the best merch is what you would wear yourself, how to build a brand in a field where everyone works in the shadows, and why you can't survive in this business without humor. Spoiler: Kostya's favorite PR activity is the morning of the second day of any international conference On how he started his career...