We’ve just wrapped up IGB London 2025, and wow — what an incredible 2 days! Beyond all the meetings and good vibes, we’re excited and proud to finally share the results of our Stars Paws charity project. Stars Paws is our charity initiative that we run during events across different countries. The goal is simple — to help animals in shelters. At the expos, we offer exclusive merch in exchange for donations, and then Stars Partners doubles every euro raised. All funds go toward purchasing essential supplies that shelters truly need. This time, we prepared a fresh drop of our Stars Paws merch, made especially for the expo. From hoodies and T-shirts to dog collars, panamas, and even tiny dog hoodies. 😏 But the real hit? 👉Our custom print station where guests picked a funny meme or dog pic, and...

Created great content, uploaded it to your channels, and... silence. No traffic, no lead generation, not even normal feedback. Although the SEO guy says: "Content is king". And Google is also in no hurry to rank you. You know? The problem is that traditional KPIs like "sales from an article" don't work for a cold audience (who doesn't know you, doesn't search for you, and doesn't trust you). And even SEO traffic is not the main character here. What to measure then? How to understand that the content is being promoted correctly and is gaining momentum, even if there are no requests for it yet? Is it possible to predict the effect of an article that no one is looking for yet? Let's figure it out gradually. Who is a cold audience and what is it doing here? Cold audience...

Traffic arbitrage is an online earning model where you buy traffic cheaper and sell it more expensive, making a profit on the difference. Sounds simple? In reality, it's a delicate work with analytics, offerers and platforms. In this article, let's break down where to start in 2025 so you don't drain your budget in the first few days. 🔍 What is traffic arbitrage Simply put: you attract users (traffic) to a certain link (offer), for whose actions you get paid. It can be a purchase, registration, subscription or even just installing an app. 🚀 Where to start for a beginner Learn the basics: Understand the terms: offer, CR, ROI, CPC, CPM, cloaking, padding. Without this, you won't be able to analyze. Choose an affiliate (CPA-network): Register in a reliable CPA-network: CityAds, Admitad, Everad, ClickDealer, Leadrock, etc. Define the vertical: Start...

The user doesn't look, they scroll. If you don't catch them right away, you don't exist. While you're still saying "hi, everyone," the user has already swiped twice. In TikTok, Reels, and Meta feeds, no one "watches a video" - everyone watches in seconds. And these seconds count for lead generation. The algorithms are tough and straightforward: if a video doesn't grab attention from the first 2-3 seconds, its display is reduced by several times. In TikTok, it's called early hold rate, in Meta - engagement time per view, but the point is the same: if you don't keep the user at the start, you won't get any coverage, clicks, or sales. On average, the decision to "watch or continue" is made at 1.7-2.5 seconds. And if the first frame is a boring face, a long introduction, or a black...

Tired of hearing about Temu, where everything has already been bought before you? In 2025, Ukrainian CPA will change dramatically, having grown out of scrolling banners: instead of hackneyed offers, we'll have local stories, TikTok uploads, and "yesterday's delivery." Why CPA in e-commerce is still alive and active in Ukraine In 2025, Ukrainian e-commerce is not just staying afloat - it has learned to squeeze out leads even when other players are putting their business on hold and catching drawdowns. CPA is still in the game because it's not about "dumping for luck" but about a clear reaction to the market. The war, hryvnia fluctuations, constantly relocating brands, broken delivery chains - all this is no longer "force majeure" but a background. This is why CPA works: you are paid only for the result, not for abstract promises. If you...

You definitely saw it. Screenshots from Telegram: "+380$ overnight", "new case: ROI 230%", "I poured from the build, the après came in!". And all of these are not famous businessmen or millionaires, but ordinary people with a laptop and access to an advertising account. It's not a fairy tale, but it's not free either. We are talking about traffic arbitrage, a topic that is surrounded by a lot of myths, legends, and complaints about wasted budgets. You may have heard something about it. Or maybe you think that this is a "gray topic for those who are in the know". In any case, this article is for you. In simple words, without water and academic formulas, we will analyze what arbitrage is, how to make money on it, where you can cash in, and why this topic is not only...

The world has changed. If the creo doesn't catch your eye, you can't open the landing page, you can't scroll through TikTok, and you can close Ads Manager with a black square in your heart. While some people design three banners a day and add "hand falls", others press three buttons in AI and run a 30-option test while coffee is brewing. It's not about replacing people. It's about pace, scale, and features that actually work. And the main thing is that the market itself prompts: UGC, video, dynamics, speed. Classic moccasins are no longer in demand because Meta wants blood, TikTok wants experiments, and users want magic. So, we have gathered for you the TOP-7 AI tools that are already being used by creatives in arbitrage, ecom, smm, and more. No water, no "if you're an artist" - only...

Africa is a region that is discussed with cautious curiosity in arbitration. It would seem to be a huge market, a growing mobile audience, cheap traffic... But is everything so rosy? In this article, we analyze whether Africa is really a new growth point for arbitration in 2025, or is it another trap with low-quality leads. 🌍 Why is everyone looking at Africa? Rapid growth of mobile internet. According to statistics, by 2025 the number of smartphone users in Africa will exceed 600 million. This is a huge and inexpensive audience. Low-competition market. Unlike the overheated Tier-1, here traffic costs pennies, and competition is still at a minimum. The emergence of local payment systems. Thanks to the development of fintech (for example, M-Pesa, Flutterwave), it has become easier to receive payment for subscriptions and goods. ⚠️ What's the catch? Solvency....

During the active scaling phase, affiliate companies often face a talent gap: opportunities arise faster than the team can respond. Expanding sources, launching new offers, entering new GEOs — all of this requires fast and precise hiring decisions. And it’s exactly at the critical moment that it becomes clear: the right specialist isn’t there. Or they are — but too late. As a result, the company loses momentum, and the team operates in a state of chronic overload — covering not only tasks but also staffing gaps. To prevent scaling from turning into constant firefighting, a different recruitment model is needed — one that’s focused not on vacancies, but on business goals and growth dynamics. In this context, strategic recruiting and pinpoint hiring play a key role — as approaches that allow you to build a team not for the...