Traffic arbitrage is essentially the skill of attracting people to websites or applications, turning their activity into revenue. The main tool of this process is traffic platforms. They act as a bridge between advertisers and traffic sources. In 2025, this industry continues to change, opening up both new prospects and complex challenges for arbitrageurs. In this article, we will discuss how to adapt to new market conditions, cooperate with traffic arbitration platforms in 2025, and what tools and approaches will help to succeed in this dynamic field. Traffic arbitrage market in 2025: new trends In recent years, traffic arbitrage has been undergoing significant changes due to the emergence of new technologies, platforms, and policy changes by major players such as Google and Facebook. In 2025, these factors will continue to shape the industry. Native advertising and multimedia formats Native advertising...

IQ test scams are another old but very popular method of fraud that is actively developing and taking on new forms in 2024. Let's take a look at how these scammers work. "Take a test and find out your IQ" is a classic approach of fraudsters So, we enter "Take an IQ test" into the search engine and come across headlines like "The most accurate test" or "Recommended test": The first page looks very attractive, which immediately inspires trust. Next, you are asked to complete twenty simple questions that are clearly inferior in complexity to the real test. You're given only 20 minutes to answer, which adds to the tension and forces you to stay focused - a classic scheme to prevent users from running away early. After completing the test, you'll be asked to enter your email address to...

It's not so easy to assess your own level in buying - there are no generally accepted categories like in IT. But it is still important to know your level: it will help you to honestly assess yourself before the interview with your dream team. Who is a junior? A junior is the first level for a candidate. When hiring a junior buyer, most attention is paid to his experience and specific cases. The experience includes the number of affiliates the junior has worked with, traffic sources, and posting formats - for example, on Facebook, they can be different. Another evaluation criterion is the time in this position, which is usually quite short. An ideal junior works for several months, during which he reaches certain volumes, which allows him to move to the next level. As part of the team,...

Creating a brand name is a creative and exciting activity where every word counts. It's more than just a choice of words - naming affects how your brand will be perceived and remembered, and even its success in the future. How can you create a name that will definitely set you apart from your competitors? Let's take a look at a few important points and rules that will help you come up with the perfect option specifically for your brand. Basic rules of naming Simplicity and ease of memorization. In order for the name to stick in the memory, it should be short and simple. The simpler the phrase, the easier it is to remember. Look at Apple or Nike – their names immediately pop into your head thanks to such brevity. Uniqueness and correspondence to the essence of the...

Did you know that video creatives using neural network speakers are gaining popularity among arbitrators? In this article, you will learn about all the aspects of this format and how to prepare it properly. We will review several useful AI platforms and provide step-by-step instructions on how to create, animate, and voice over narrators using neural networks. About creativity and why it is so useful To turn a static creative into a video, it is enough to place a voiceover on the image. This approach turns a regular creative into a video, which allows you to expand the possibilities of its use and reach a new audience on other advertising platforms. This format is actively used by arbitrageurs in the gut segment and is perfect for creating creatives in the areas of gambling, betting, finance, cryptocurrencies, and product offers. The...

Inexpensive clicks and a numerical advantage of the population are not the only, but key arguments in favor of cooperation with developing countries. However, in practice, everything is far from as rosy as it might seem from analysts' predictions and successful examples. How to work with Tier-3 and use the budget wisely? Let's consider three main difficulties of this segment of the GEO and illustrate them with specific examples. Income inequality The Third World is a place where the laws of the jungle reign: few people succeed, while most of the population lives in poverty and is forced to struggle for survival. In Ukraine, the issue of social protection and equality is acute, but we do not even realize how much more critical this topic is for some regions, such as Africa, Asia and Latin America. An example is Brazil:...

Many arbitrageurs and owners of profitable utilities and applications choose to store data on rented servers, which is really convenient. However, this approach carries a significant drawback - vulnerability to attacks. If the server is compromised, you may face the threat of losing access to all information, which negatively affects financial performance and reduces motivation. That is why we have prepared a detailed guide that will help you protect your server from cyber attacks and avoid undesirable consequences. Why protect your server In most cases, hackers do not attack you specifically. Most often, their targets are team or product owners, or those who have become someone's competitor. But regardless of what data is on the server and who owns it, it can still be subject to a hacking attempt. The most likely scenario is an automated hacking with the help...

There are a lot of misconceptions around push: from statements about the low quality of traffic to the fact that this source does not bring conversions at all and is dying. These myths are so ingrained that even experienced webmasters are afraid to work with this format. We have been actively using this type of traffic for several years now and decided to briefly explain, based on our own experience, in which cases these misconceptions are justified and where they are just fictions. Myth #1: push notifications are dead Only newbies use them. There was indeed a period in the history of the network when the use of push traffic decreased. In 2015, many people abandoned this source due to the new Google policy. It's been 9 years, but push notifications are still alive and well. According to statistics, push...

In this article, you will find information on why niche landing pages are an effective tool. We will discuss its strengths and weaknesses, as well as recommend services and tools to increase conversions and revenue growth in affiliate marketing. A niche landing page is aimed at a specific group of offers in a certain vertical. For example, it can be a focus on debit cards in the banking sector or IT courses in online education. By choosing this strategy, you direct users' attention to certain offers or even one offer. This allows you to test new offers and test hypotheses. If the potential of the offer is already known, you can use such landing pages to determine the conversion rate. Niche landing is designed for a narrow circle of users and allows you to favorably present the terms of the...