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Mexico is especially attractive for arbitrageurs who want to get the most pleasing ROI possible. The One Partners team decided to launch an ad campaign on PlayUZU, and they didn’t miss a beat. Why?
Read the One Partners case and find out the answer)
Case statistics
Choice of geo
Choosing a geo was a rather meticulous process – that’s why our eyes fell on Mexico. This country demonstrates a significant interest in online gaming and betting. It should be emphasised that the gambling market in Mexico is regulated by legislation, which provides a safe environment for players and increases their trust in online platforms. Moreover, the relatively stable income level of the population makes Mexicans an attractive audience to attract to PlayUZU.
Mobile gambling in the homeland of sombreros and tequila has become extremely popular in recent years, attracting more and more players looking to try their luck and make money from the comfort of their own homes. The main driver of growth is the widespread use of smartphones and internet access, which makes it possible to play anytime and anywhere. App developers offer a variety of games ranging from casino classics such as poker and roulette to slots and lotteries.
For many Mexicans, gambling on mobile devices has become not only entertainment but also a way to earn money. The popularity of such games is also due to their ease of use, colourful design and the opportunity to participate in tournaments with other players.
Mexican legislation regarding gambling on mobile devices is quite liberal, which contributes to the growth of this market. Many online casinos offer generous bonuses and promotions to attract new users and retain existing ones.
You can find out more details about Mexico from One Partners managers
Traffic source
The source of traffic for this ad campaign was Facebook. Using this platform allowed us to fine-tune the campaign and maximise ROI by focusing on Android 12+ users.
Creative selection process
At the initial stage, the One Partners team conducted an in-depth analysis of the Mexican market and the target audience. We studied what types of creatives most attract the attention of Mexican users, what topics and images generate the most interest. Based on this data, we developed several concept creatives targeting men 25 and older.
One Partners team strictly adhered to the restrictions defined for the advertising campaign, such as not specifying a minimum deposit amount, not using famous faces and avoiding violations of Facebook (Meta) policies.
Example:
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How did we set up your ad campaigns?
When launching the ad campaign for Mexico, the One Partners team decided to use the applications of our partners WWA. The main platform was Facebook for the Android 12+ version. The target audience was men aged 25 and over.
Main parameters of the ad campaign:
- Paid target: FTD
- Payout: $28
- Minimum deposit: 100 MXN
- KPI: Making minimum deposit, playing traffic
Restrictions:
- It is forbidden to specify the amount of minimum deposit in creatives.
- Multi-accounts, fraud, chargebacks.
- Capital overflow.
- Misleading, motive and use of famous persons in creatives.
- Changing the source of traffic without consent.
- Targeting people under 25 years of age.
- Use of media personalities, athletes, politicians, singers, bloggers, etc.
Conclusion
Mexico has definitely captured our arbitrage heart, just as we have captured many Mexicans with our launch. ROI of 174.99% is certainly the result. Therefore, these facts confirm the success of the chosen approach and strategies used by the One Partners team to launch ad campaigns in the Mexican market.