Can’t wait to try the Italian offer? Get in touch with One Partners managers!
Online gambling in Italy is on the rise, so the One Partners team decided to show it in a new case on the Brucebet offer. The high conversion rate gave our team a good proof of it. So read the case study to learn more about the intricacies of this launch).
Case statistics
Choice of geo
Italy is famous for its incredible cuisine and inspiring attractions. And the country is also known for its comfortable online betting environment. The Italian market attracts players with a variety of bonuses, promotions and loyalty programmes, which makes it particularly attractive to a wide audience. For this reason, the One Partners team decided to work specifically on Italy.
Prosperous gambling in Italy thanks to competent regulation and active participation of well-known casino operators. The government of this country has introduced strict licensing and control measures. They include mandatory certification of all operators and regular inspections for compliance with standards.
Want to work with the top offers in Italy? Write to One Partners managers
Traffic source
The main source of traffic for the Italian advertising campaign was the already classic Facebook (Meta). Among all social networks Facebook is the leader with 78.74% share, while Instagram has 10.95%, Pinterest – 3.61%, YouTube – 2.75%. That’s why One Partners chose Facebook to perfectly customise the ad campaign and achieve incredible efficiency by prioritising users with Android devices version 12 and above.
Creative selection process
Italy is considered one of the most beautiful countries in the whole world. And no wonder – mountains, lakes, rivers, vineyards inspire interesting creatives. Italians especially love it when foreigners present their country in such a way, so creatives will get a great reach if they use the country’s symbols. So the One Partners team’s strategy is simple and ingenious – take this and portray it on the creatives.
Example creative:
Креатив вставить вот этот:
Sign up now and One Partners will help you create the best creative!
How did we set up ad campaigns?
When launching an advertising campaign in Italy, One Partners took apps from WWA. The main platform was Facebook on the Android 12+ version. As for the target audience, the principle was as follows: men and women from 25 to 62 years old, 40 per cent women and 60 per cent men.
The main parameters of the ad campaign:
- Paid Target: FTD
- Payout: 135$
- Minimum deposit: 10 EUR
Prohibited:
- Newsletters
- Inactive traffic – complete absence of bets or re-deposits
- Post-test traffic that does not fulfil the KPIs of the offer.
- Multi-accounts, test conversions, fraud, existing accounts (duplicates)
- Players with invalid registration data
Conclusion
The country of Ancient Rome’s heirs showed incredible stats:
- Profit: $5014
- ROI: 125.29%
The One Partners team were able to do a brilliant advertising campaign in an equally beautiful country. And thanks to the detailed information analysed about Italy, the team was able to come out to an incredible plus by pre-testing and carefully selecting everything.