Bonjour, mes amis! Today we are going to travel to sophisticated France – the land of croissants, the Eiffel Tower, and wild profits!
In this case study, we will tell you how AFFPRO and Wild Wild Apps conquered one of the most demanding markets in Europe. So, let’s go to the numbers!
Case statistics:
Why France?
France is not only the romance of Paris, but also one of the most interesting Tier-1 markets. 68 million people who love quality content and excitement have become our target audience. We knew that this market needed style, emotion, and something truly premium.
General information about the country
- Population: about 68 million people (2024)
- Currency: Euro (€).
- Main cities: Paris (capital), Marseille, Lyon, Toulouse, Nice.
- Language: the official language is French.
Specifics of culture and customs
Holidays:
Main dates: Bastille Day (July 14), Christmas (December 25), Easter
During the holidays, the audience actively spends money, which is suitable for launching an ad campaign.
Consumer behavior:
The French value quality, style, and uniqueness.
Straightforward advertising performs worse than creative approaches.
For French residents, the attractiveness of advertising as such becomes a significant argument in favor of purchasing a product.
Activity:
The peak of Internet activity is in the evening (after 18:00).
Online consumption:
Mobile devices are the main channel for online purchases and interaction with content.
Gambling/online casino market in France
Market trends:
France is one of the largest gambling markets in Europe. Online gambling is showing steady growth. France is a Tier-1 geo, which is characterized by prestige and complexity for gambling. Offers offer high payouts, but this is offset by the high cost of traffic.
Legislation:
Online gambling is regulated by the authorities through ARJEL. Licenses for sports betting, poker, and horse racing are allowed, but online casinos are prohibited. Nevertheless, many French people play on international platforms, which opens up opportunities for CPA networks.
Peculiarities of promotion:
A significant part of the French population is fond of gambling: roulette, slot machines, or sports betting. Gambling is not only a way of entertainment, but also a part of the country’s social culture, where elegance and tradition are intertwined with a passion for the game. Use creatives with premium aesthetics (high-quality design, elegant style).
Traffic source:
The best sources of traffic: Facebook, Google Ads, Telegram, Push, Natural, Email. The majority of traffic in France is driven by mobile devices and actively interacts with content on social networks, searching for products and services via smartphones.
The French prefer high-quality visual content and aesthetically designed advertising materials. They often interact with content in the evening (from 18:00 to 23:00) and on weekends. They highly value a personalized approach and relevant offers.
In France, Facebook remains one of the most popular social networks, where users share photos, news and actively communicate via Messenger. This makes the platform an ideal source of traffic for our campaigns.
Creative selection process:
We chose the creo de “player spins slots + emotions + winnings” for the French market, as it reflects the passion and style of play that is valued in France. The player’s emotions create a connection with the audience, and the moment of winning motivates, emphasizing the benefits of the offer, which meets the expectations of the French.
It is creo under NDA for obvious reasons, but here is an example:
Recommendations for similar campaigns:
- Use premium creatives adapted to the tastes of the French audience.
- Pay attention to cultural specifics, such as the popularity of certain holidays and periods of activity.
- Optimize your ads for mobile devices, as most traffic comes from them.
- Test different offers, focusing on a niche that is in demand in this region.
How did you set up your ad campaigns?
- SWO – 1 – 1 – 3
- Geo – FR
- Target audience – men 22-51, IOS 15+
- Autoplay
- Filled through IOS applications WWApps, creo player spins slots + emotions + winnings
Conclusions:
France continues to be one of the most promising geos for gambling traffic. Working together with AFFPRO has provided stable traffic and high-quality offers, which allowed us to effectively engage the audience. Thanks to the experience and support of this partner network, the campaign achieved excellent results.
Wild Wild Apps played an important role by providing innovative mobile apps optimized for high conversions. The interface and adapted creatives allowed us to maintain a high level of engagement and work effectively with traffic.
Want to pour on France?Contact AFFPRO managers!
Do you want high-quality apps? Then you should contact Wild Wild Apps!