And the One Partners team will help with a successful campaign in Greece
The launch of the Cashed offer at the end of summer was very successful. If you want to launch successfully, keep an eye on your hands, because One Partners is revealing all the cards in the case right now.
Case statistics:
Choice of geo:
Greece is an island country in the southern Balkan Peninsula with a population of 10.7 million people. The official language of the country is Greek and the currency is the euro. The capital and largest cultural and political centre is Athens.
Greeks sincerely value leisure, while work is less important to them, and gambling is legal in the country. Therefore, we chose Greece to appeal to the mentality of the population and because of the relative freedom of action for arbitrators.
Traffic source:
We chose Facebook because it is the most popular social network in the country with approximately 7.15 million users. This is significantly ahead of other social networks, so the choice was obvious.
Creative selection process:
Creative should be engaging and appeal to the needs and interests of the audience. Since we work with social media users, we need to make sure that our creative catches and holds their attention.
We still recommend using Greek as the language of the creative, as it will make the viewer feel more involved and curious.
For the Greeks, we decided to use a creative where the beginning of the video shows a girl dancing and rejoicing at the payout. And then it’s all down to the small stuff, so we showed that such payouts are possible thanks to spinning slots.
Example:
How did we set up the advertising campaigns?
When launching the campaign, we took into account the WWA apps and were right. The placement was Facebook with a male target audience aged 25 and above.
The main parameters of the ad campaign:
- Paid target: FTD
- Geo: PT, GR, FR, ES
- Minimum deposit: 10 EUR
- Baseline: 10 EUR
Prohibited:
- motivated traffic;
- specify the amount of the minimum deposit in creatives;
- multi-accounts, fraud, chargebacks.
Conclusions:
Greece has a lot of potential, and many media buyers should pay attention to this geo. We have proved that it is possible to launch in Greece successfully, especially if you take offers with One Partners.
Launch an ad campaign in Greece right now with One Partners!