Today we reveal the secret of a new case from One Partners and Wild Wild Apps! This unique combination has opened a real clone on the Portuguese market with an incredible 111.3% ROI. The success is based on the fresh Cashed offer from One Partners and innovative Android apps from WWA.
Let’s find out how it happened and what features helped to achieve such a result!
Open your Klondike with managers:
Case Statistics:
Geo analysis:
Portugal is a small country located mainly on the Iberian Peninsula in southwestern Europe, the westernmost country of mainland Europe. The population is about 10 million people, the currency is the euro. The capital is Lisbon, other major cities are Porto and Braga. The official language is Portuguese.
The dominant religion in Portugal is Christianity, in particular the Catholic Church.
This country is classified as Tier-2, the quality of life and income here is average. The minimum income is 500 euros. There is a difference between large cities and regions: the income and quality of life are higher in metropolitan areas. Moreover, the northern part of the country is richer and more successful than the southern one, which is also worth considering.
In recent years, the Portuguese gambling industry has shown a significant growth of 50% (€73.2 million), which indicates a great potential of the market. Given the rapid growth of the market and increased attention from large companies, working with this geo can be very profitable. Therefore, you should study the market, assess risks and benefits, and pay attention to the country’s legislation and regulations: people under 18 and civil servants are not allowed to play in casinos here, and people are active mainly in the evening (20-21 hours). The population mainly uses online casinos, as few people can afford to go to a real casino.
Portuguese people are passionate about holidays. The reasons for celebrations can be the commemoration of countless saints, pilgrimages, fairs, etc. In the north of the country, even the smallest villages have their own festive traditions with music, dancing, fireworks and specific rituals.
On May 1, the arid Portuguese province of Algavre has long been celebrating a holiday in honor of water. It is called the holiday of the “Great Melting” or “Great Fountain”. On the first day of May, residents of this province decorate their homes and fishing boats with wreaths of flowers symbolizing the renewal of life. Such holidays can be used to your advantage.
Traffic source:
The Internet in Portugal is used by the majority of the population: more than 5 million people. The most popular social networks are Facebook, Twitter, Instagram, and Hl5. A large percentage of people most often use the mobile Internet. Since the audience on Facebook is solvent, and the platform itself is very popular in the country, we chose it.
The process of choosing creative and vertical:
The language of creative should always be Portuguese, no exceptions. The mentality of the Portuguese is relaxed and hedonistic, which is why you should focus on enjoying the game, not the money. You should choose a relaxed video sequence for video creations that would match the Portuguese character.
Aside from gambling, Portugal is a good place to target other verticals: dating – dating sites – and nutra – health products and dietary supplements. The Portuguese population highly values friendships and family ties, so there will be no problems with the flood of data offers. Health problems are not uncommon here, so the gut will also work well.
Since there is a need to focus on getting a quick dopamine rush from gambling, you can use a bonus or uniqueness trigger, because the Portuguese will be more likely to click on a unique offer from a casino to get those emotions that seem to be prepared especially for them.
An example of creativity:
How did you set up the advertising campaigns?
Comment from One Partners:
When launching advertising campaigns, the One Partners team used WWA apps. Wild Wild Apps are our partners who are also an unusual service for renting high-quality mobile iGaming applications. The coolest thing is that WWA has its own app store on Google Play. The team constantly monitors ratings and reviews to ensure that the apps remain stable and trusted by users in different countries. There is one more tricky tool – a self-written cloak. The idea is that each app uses the same code and design, which helps to reduce risks and make arbitrage more reliable. And, of course, we cannot but mention the push system! It allows you to send messages targeting specific offers, regions, or campaigns to make communication with users as accurate as possible.
The main platform for advertising was, of course, Facebook, which is aimed at Android 12+ users. As for the target audience, everything is simple: men aged 25 and older.
Conclusions:
Portugal has clearly confirmed its potential for gambling traffic due to the unique mentality, passion for entertainment, and high interest of the local audience. Wild Wild Apps have been a real catalyst for this success, and Android has once again demonstrated its unparalleled effectiveness in the market. Thanks to this strategic approach, One Partners’ adventure in Portugal has been a real triumph.”
Want to pour into Portugal? Contact One Partners managers!
Do you want high-quality apps? Then you should contact Wild Wild Apps!