Did you like the results? Achieve the same after signing up with One Partners
The gambling niche in France has proven to be quite profitable for the One Partners team. Do you want to know how to successfully launch into this country? Read on – the One Partners team will not disappoint with their launch of the Spinsy offer.
Case statistics:
Choice of geo:
France is a country whose territory consists of a metropolis in Western Europe and a number of overseas possessions with a population of more than 67 million people. The official language is French, the currency is the euro. The capital is Paris, the dream city of many, and other major cultural and political centers include Marseille, Lyon, Toulouse, Nice, etc.
Gambling is legalized in the country, and what’s more, almost 50% of people in France in 2022 admitted to betting in the last 12 months, so the atmosphere for media buyers is very favourable, because gambling is also highly valued here.
Traffic source:
Facebook does not give up positions by default: about 44 million users live in France, accordingly, it is quite profitable to launch an advertising campaign here.
Creative selection process:
We create the creatives ourselves, and this time we determined that you can either apply CTA or play on the emotions and passions of the French, who are not indifferent to gambling. We must warn you that many French people do not really like to communicate in English, so the language of creatives should be adapted.
Bright and high-quality creatives that take into account the needs of the target audience will definitely appeal to users.
Creative example:
How did we set up ad campaigns?
When launching the advertising campaigns, the One Partners team turned to WWA and used their applications. Facebook worked very well as a placement. As for the target audience, the principle was as follows: men aged 25 and above.
The basic parameters of the ad campaign:
- Paid Target: (FTD)
- Geo: PT, GR, FR, ES
- Minimum deposit: 10 EUR
- Baseline: 10 EUR
Prohibited
- motivated traffic;
- specifying the amount of the minimum deposit in creatives;
- multi-accounts, fraud, chargebacks.
Conclusions:
France’s potential is high and quite well-known, so it was easy to prove that a successful campaign could be launched here. To guarantee success, it is worth working on creatives that will interest the target audience, and use French as a language. This case is a vivid proof of this.