Market features
Côte d’Ivoire is one of the most dynamic countries in West Africa with a population of almost 30 million and a steadily growing iGamingsector. Gambling is legal here, although regulated, creating a favorable but sensitive environment for the gaming industry.
The society is collective, with a high level of trust in “one’s own” and a strong influence of religion. Communications, visuals, and messages should not just be translated, but localized to the culture, values, and daily reality.
Creative strategy: honesty, emotions, recognition
The 044 Agency team abandoned aggressive marketing and a trail – instead, they relied on emotions and trust.
What worked:
- Stories about ordinary people who won and helped their families
- Simple French with local slang
- Video with focus on the first 3 seconds (emotional hook + bonuses)
- Light scenes from life: street food, family gatherings, football
- Social confirmation: screenshots of winnings, reviews
The goal is to evoke an opinion: “He’s just like me. If he succeeded, I can do it too.”
Launch approach: wide coverage → focus on metrics
We started with a “wide reach” – without interests, with minimal restrictions. We allowed Facebook to collect data and then optimized it in a targeted manner:
- We eliminated irrelevant cities
- We worked on the placements
- Segmented by age
- Target audience: men 25-55 years old
The result is a controlled funnel, a high conversion rate to deposits, and stable retention.
WWApps as a foothold:
WWApps applications withstood the load, gave a high boost on Facebook and a stable inst2dep conversion. No crashes, bans, or technical issues. Thanks to the ready-made solutions, 044 Agency focused on traffic optimization, not on infrastructure struggles.
Recommendations for similar campaigns
- Start with a wide cast – especially in unfamiliar GEOs. Trust the algorithms and then optimize manually.
- Work with emotions – local audiences respond to real stories, not the promises of millions.
- Localize not only the language, but also the context – avoid template approaches, respect traditions.
- Be aware of payment habits – not all users have bank cards, work with P2P, hyft cards.
- Use proven applications – stability is more important than a brilliant design.
Conclusions
The Ivory Coast campaign has become another proof that it is not a loud offer or aggressive creative that works, but an accurate hit on the audience’s expectations. The right language, clear bonuses, social context – all this affects the conversion no less than targeting.
Côte d’Ivoire is a complex but promising GEO. And if you are ready not just to “try” but to get serious, this case will become a roadmap for you.
Such cases are not an exception, but part of our daily work. Read more on the Telegram channel of 044 Agency!
WWApps are a quick way to a stable profit. Do you want results? Write to us right now!