ROI 107% in Côte d'Ivoire: how 044 Agency and WWApps conquered West Africa

ROI 107% in Côte d'Ivoire: how 044 Agency and WWApps conquered West Africa
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40
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  • Vertical:Gambling
  • Affiliate program: 044 Agency | WWApps
  • Traffic source:Facebook, Instagram
  • Geo:West Africa
  • Upload date: 03.04–29.04.2025
  • Budget: $81 167
  • Received: $39 081
  • Profit: $42 085
  • ROI: 107%

ROI 107% in Côte d'Ivoire: how 044 Agency and WWApps conquered West Africa

Market features

Côte d’Ivoire is one of the most dynamic countries in West Africa with a population of almost 30 million and a steadily growing iGamingsector. Gambling is legal here, although regulated, creating a favorable but sensitive environment for the gaming industry.

The society is collective, with a high level of trust in “one’s own” and a strong influence of religion. Communications, visuals, and messages should not just be translated, but localized to the culture, values, and daily reality.

Creative strategy: honesty, emotions, recognition

The 044 Agency team abandoned aggressive marketing and a trail – instead, they relied on emotions and trust.

What worked:

  • Stories about ordinary people who won and helped their families
  • Simple French with local slang
  • Video with focus on the first 3 seconds (emotional hook + bonuses)
  • Light scenes from life: street food, family gatherings, football
  • Social confirmation: screenshots of winnings, reviews

The goal is to evoke an opinion: “He’s just like me. If he succeeded, I can do it too.”

Launch approach: wide coverage → focus on metrics

We started with a “wide reach” – without interests, with minimal restrictions. We allowed Facebook to collect data and then optimized it in a targeted manner:

  • We eliminated irrelevant cities
  • We worked on the placements
  • Segmented by age
  • Target audience: men 25-55 years old

The result is a controlled funnel, a high conversion rate to deposits, and stable retention.

WWApps as a foothold:

WWApps applications withstood the load, gave a high boost on Facebook and a stable inst2dep conversion. No crashes, bans, or technical issues. Thanks to the ready-made solutions, 044 Agency focused on traffic optimization, not on infrastructure struggles.

Recommendations for similar campaigns

  1. Start with a wide cast – especially in unfamiliar GEOs. Trust the algorithms and then optimize manually.
  2. Work with emotions – local audiences respond to real stories, not the promises of millions.
  3. Localize not only the language, but also the context – avoid template approaches, respect traditions.
  4. Be aware of payment habits – not all users have bank cards, work with P2P, hyft cards.
  5. Use proven applications – stability is more important than a brilliant design.

Conclusions

The Ivory Coast campaign has become another proof that it is not a loud offer or aggressive creative that works, but an accurate hit on the audience’s expectations. The right language, clear bonuses, social context – all this affects the conversion no less than targeting.

Côte d’Ivoire is a complex but promising GEO. And if you are ready not just to “try” but to get serious, this case will become a roadmap for you.

Such cases are not an exception, but part of our daily work. Read more on the Telegram channel of 044 Agency!

WWApps are a quick way to a stable profit. Do you want results? Write to us right now!

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