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The One Partners team was so impressed by the Netherlands that we decided to showcase one of our recent launches on this geo. That’s why we chose our successful case with FatPirate | IOS / Android. Why is it successful? Find out below)
Case statistics
Choice of geo
The Netherlands is renowned for its progressive and innovative approach to many areas of life, including gambling. The country, known for its openness to new ideas and technologies, has created an ideal environment for the development of online casinos. The Dutch, with their natural curiosity and desire for new experiences, are actively taking advantage of the opportunities that the digital world offers.
The country’s population is generally well aware of the rules and opportunities of gambling, which, combined with high income levels, creates a favourable environment for work in this market. One Partners chose the Netherlands precisely because of its advanced approach to regulating online gambling, as well as the high level of digital literacy and the population’s interest in new forms of entertainment.
In the Netherlands, online casinos are regulated by competent laws aimed at protecting players and preventing illegal activities. In 2021, the country passed the Remote Gambling Act, which legalised and regulated online gambling. Operators wishing to operate in the market are required to obtain a licence from the Netherlands Gambling Authority.
The licence ensures player safety, adherence to the principles of responsible gambling and anti-money laundering. Since the introduction of the law, the online gambling market in the Netherlands has been growing, attracting both local and international operators.
Traffic source
For the Dutch campaign, Facebook was the main source of traffic, which One Partners is actively using to maximise its ROI. Preference is given to users whose devices are running Android version 12 and above, which allows them to reach the most effective audience.
Creative selection process
To effectively engage local audiences, the One Partners team decided to create creatives inspired by the colourful and authentic images of the Netherlands. Especially these guys are attracted by the dynamism of the creative itself and the positive emotions that people live in this moment.
An example of creativity:
How did we set up our ad campaigns?
When launching advertising campaigns, the One Partners team used apps from WWA. Of course, Facebook for Android 12+ was used as a playlist. As for the target audience, the principle was as follows: men aged 25 and above.
The main parameters of the ad campaign
- Paid Target: (FTD)
- Geo: NL
- Minimum deposit: 10 EUR
- Baseline: 10 EUR
Prohibited
- Motivated traffic
- Specifying the minimum deposit amount in creatives
- Multi-accounts, fraud, chargebacks
Conclusions
The advertising campaign for the Netherlands expectedly produced a top result, namely ROI of 140.97%. As you can see, the Netherlands was an excellent place for the campaign, because the country competently regulates the market and gives the opportunity to develop quickly.
Interested in the Netherlands? Write to One Partners managers, they will find you an offer)