Instead of "minus 5 kg" - "mom didn't recognize": what UGC looks like that converts and doesn't get banned

UGC 2.0 is a really powerful weapon. But even the best creative is worthless if it doesn’t pass moderation. TikTok and Meta algorithms are tougher than ever. And they don’t particularly like pseudo-medicine, promise statements, and anything that looks like a “guaranteed result”.

So how do you make a lively, reliable, but safe to launch creative? Here is a practical analysis.

Rules of the game: what not to do

Moderators today catch not just “forbidden words” but also tone and subtext. Therefore, UGC creative should not look like advertising, even if it is.

What causes a ban:

• Medical or physical promises (“minus 5 kg”, “cleansed the liver”, “removed toxins”)
• Clear guarantees (“guaranteed profit”, “stop% works”, “get results in 7 days”)
• Too “advertising” tone: calls, banners, font from the presentation
• Attacking messages: “You definitely have this problem”, “You are doing everything wrong”
• Before/after photos – especially in the gut, beauty, and financial niches

This is all a trigger for rejection. Even if the content looks alive.

Workarounds: how to play by the rules and still convert

1. UGC shows a reaction rather than promises a result

Instead of: “I lost 7 kg”. Do it: “I really did not expect it – the mirror did not recognize me in the morning”

Or: “My mom said my cheeks disappeared – I’m not kidding.” Technically, there are no forbidden phrases here. But the message is conveyed.

2. Play on emotions, not logic

UGC works like a conversation with a friend:

• I doubted it, I thought I’d screwed up again…
• I took it just for fun
• It was a strange feeling, and then

It’s not about convincing, it’s about sharing experience. And that’s why it’s moderated – because it doesn’t look like a sale.

3. Design without an advertising loop

• No graphs, animations, banners
• Avoid typical fonts “from presentations” or “expert channels”
• The video should look like Telegram, Instagram Stories, or screencast
• Subtitles – yes, but simple, without shadows, without “WOW” and “SENSATION”

Under the surface, everything should be “from user to user”, not “from expert to client”.

The main thing: moderation does not ban for UGC. It bans for implausible advertising disguised as UGC.

So don’t try to look perfect. On the contrary, let your creative be a little bit clumsy, a little bit messy, a little bit “as is”. And then it will pass the filters, moderation, and a TikTok user with low confidence in all living things.

Tools for creating UGC content

UGC 2.0 is not about big production. It’s about speed, naturalism, and a format that looks like it comes from the people. And yes, today you can create such content in half an hour – without a camera, actors, and an editor.

Below is a selection of proven tools that arbitrage specialists already use to create creatives for Telegram, TikTok, Insta, messengers, and landing pages.

GetVoicy – voiceover for voice reviews

This is a service for generating voice messages. You choose a voice (female/male, emotional/calm), throw in the text, and get a file that sounds like a Telegram recording.

How to use:

• Feedback from a “friend” or “mom”
• Reactions to the product
• Microstories: “I didn’t believe it at first, but look…”

You can even add a background noise (for example, a cafe or a street) to make it even more “yours.”

Screenity / Loom – record screenshots from a chat or website

These tools allow you to record the screen with mouse movement and comments. Suitable for demonstrating Telegram/WhatsApp chats, website browsing, reactions to support, or delivery.

Essentially effective in:

• internal (before/after, what’s ordered correspondence)
• finance (display of transactions, support)
• white (demonstration of functionality)

The feature is the complete absence of editing. This is raw content that looks absolutely honest.

Texttoimage.ai / D-ID – generation of “real faces” and talking-head videos

Texttoimage.ai allows you to create a unique image of a person for a fake account/review (especially when you don’t want to burn real faces).

D-ID generates short videos in which an artificial face speaks a given text – suitable for TikTok-style UGC, if properly designed.

Format of use:

• “review from a person”
• a story written “just for you”
• greeting or comment from an “expert”

The main thing is not to overdo it with polishing. Let it look simple and slightly imperfect.

Uptik / Vizard – TikTok-style video without TikTok

These are platforms for quickly assembling short vertical videos in the TikTok / Reels / Shorts format.
Templates, subtitles, backgrounds, emojis, music – everything is already prepared. Just fill in the text and materials.

How to use:

• reactions “before/after”
• recommendations to “friends”
• unboxing + emotion

Even without actors and real reviews, you can make a live video that looks like “someone really filmed to share.”

Notion AI + GPT – quickly create fake dialogues

If you are creating messenger messages or comments, don’t write them manually. Set up a situation, ask to recreate a dialog in the style of “two friends on Telegram” – and in 30 seconds you will get a realistic, imperfect, and believable correspondence.

Examples:

• Hey, did you order that thing? How do you like it?
  
• Shit, honestly, I wasn’t expecting it, but… it works

Then you just make it into a screenshot and put it in a screencast or story.

UGC Exchange Creator – if you need a “real user” with a video

If you work through leads or white offers, you can hire UGC creators – freelancers who film themselves on their phones according to your script. They can be found on platforms like: Fiverr, Collabstr, Billo, Insense, Trend.io.

Task: Give a “I just decided to try it” script and ask them to avoid ads in the forehead.

UGC 2.0 is not about production. It’s about context, format, and psychology. With the right tools, even a single cameraman and a laptop can create content that will outperform a movie studio video.

The main thing is to look “like your own”, not “like sellers”. And then it works.

UGC 2.0 is not just a new format, it is the arbitrage industry’s response to the crisis of trust. When users don’t believe landing pages, don’t read offers, and automatically scroll away anything that looks even slightly like “advertising,” only what looks real works.

Today, the winner is not the one who is more creative, but the one who is closer to the user. Not the one who hires a TikTok star, but the one whose creative looks like it was shot in the kitchen during lunchtime. Not the one who promises “minus 10 kg,” but the one who shows: “I just tried it – and something went wrong, as usual.”

UGC 2.0 does not try to convince. It reflects the experience that the user is ready to recognize and accept.

So if you’re still filling in classic “landing page testimonials” – stop. They not only don’t work – they can destroy your trust before the first click.

Instead:

• Watch how your users live
• Speak their language
• And create content that doesn’t shout “buy” but whispers: “look, it’s like mine”

This is how everything from detox to crypto is sold in 2025. And that’s why UGC 2.0 should be in your stack yesterday.