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Entering the cryptocurrency vertical seems attractive – high payouts for deposits promise good profits, and the niche itself is in the news. However, experienced arbitrageurs know that crypto is not a “launch and make money” story, but a complex area that requires a systematic approach and deep knowledge. In this article, written by a professional for professionals, we will analyze the key aspects of starting a crypto business without unnecessary “water”. Let’s talk about the realities of 2025: why crypto needs serious work, what to look for from the very beginning, how to build funnels and set up technical processes, and how to protect the first launches from failures. No illusions, but also no unnecessary fear – only practical tips and insights for media buyers who want to enter one of the most profitable arbitrage verticals.
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Crypto is one of the most profitable verticals in affiliate marketing. Hundreds and sometimes thousands of dollars can be paid for a single user deposit. That is why it attracts a lot of arbitrageurs – and at the same time gives rise to the myth of “easy money”. In fact, this is one of the most complex and demanding verticals. To enter it and not get burned at the start, you need resources, experience and a clear understanding of the processes.
Crypto is not a vertical where you can enter with a small budget. You will need a solid bank for tests and launches. The first attempts may turn out to be unprofitable – and that’s normal. A working connection does not appear immediately.
It is not enough to be just an arbitrageur. You need to understand the crypto market: how exchanges work, what motivates people to invest, which topics are in trend, and which have already “sunk”. Without this, launching campaigns is like shooting at random.
Crypto is not a gut where you can sell a product in one session. Here one click is not enough. The user needs to be warmed up at several stages, to inspire trust and actually “sell” the idea of investing. This is a separate marketing process.
Facebook, Google, and other platformsdon’t like crypto. Accounts are banned quickly, ignoring appeals. Without the skills of moderation bypass, work with anti-detection browsers, proxies and anonymity, it will be almost impossible to run ads.
There are many experienced teams working in crypto that have long occupied favorable positions. The best offers are often private. For beginners, only public offers with lower rates or worse conversion are available. You will have to prove your expertise to get access to the top conditions.
Crypto vertical is a long game. You should not count on quick profits without preparation. Many people mistakenly believe that you can simply copy someone’s case and immediately fill your budget with profit. But in practice, it does not work.
Instead, you need systematic work:
one of the most profitable verticalswith the potential for stable, high ROI. But only for those who are ready to invest not only money but also understanding.
Before pouring traffic to crypto offers, it is important to choose the right GEO and understand the specifics of the target audience. The mistake of many beginners is to launch advertising in several countries at once without taking into account local peculiarities. This often ends in a budget drain.
To avoid this, act systematically:
It is best to start with countries where you understand the language, mentality, and economic situation. For example, your own country or a nearby region.
Preferences:
In arbitration, countries are conditionally divided into three tiers:
For a beginner, Tier 2 is the best start best start.
Each country has its own political, economic, and cultural factors that affect the reaction to crypto.
Target by age and interests:
finance, crypto, investments, business, as well as related interests (real estate, cars, banking products)
Different cultures have different reactions to the same messages.
Consider:
Don’t spread yourself thin. Choose one country, work deeply on it:
This will be the basis for building an effective sales funnel that works.
GEO, audience, and local context are the foundation of crypto marketing. You should not start with a broad attack: it is better to dig deeper than wider. One carefully worked out region can give more ROI than five random launches without preparation.
There is nothing to do in the crypto vertical without a well-built funnel.
If in simpler niches a direct transition from advertising to landing sometimes works, then in crypto “head-on” is almost guaranteed not to work.
Why? Because the target action is complex: the user has to not only leave an email or buy a small item, but also deposit real money on the platform. This decision requires trust and motivation. That is why the path from click to deposit goes through several mandatory stages.
This is the first point of contact. It is important here:
The task of creativity is to cause a click.
Warming up starts already on the preview.
PreLand prepares the user for the offer, filters out random traffic, and increases conversions.
Preland has:
Newbies should not be intimidated by technical terms. On the contrary, experienced people are better convinced by analytics, licenses, and graphs.
This is the final point of the funnel, where a person has to:
If everything is done correctly, at this stage the user is already maximally warmed up.
❗ Important: Landing must live up to the promise of the prelend.
If the pre-landing promises automatic income, and the landing offers dry forex, there will be an outflow.
In most crypto offers, after registration, a call center manager works with the lead. It is he who has to bring the user to the first deposit.
Your task is to prepare the lead for this conversation as much as possible.
Don’t bet everything on one bond. Multisplit is a must-have.
Regularly check the metrics at each stage:
Bottleneck = point for optimization.
The funnel is long and complicated. But without it, there will be no conversion and no profit.
Well-heated ice is like a heated engine: it will quickly reach the deposit.
The hours spent on the preparation of the funnel will pay off with a high ROI.
In the crypto vertical, not only creativity decides everything – technical preparation can be crucial. The campaign hasn’t started yet, and your account is already in the ban? We know how it is. So below are the key things to keep under control.
This is not only the responsibility of the “techies”. It is often the responsibility of the arbitrator himself, if he works solo or in a mini-team.
Platforms like Facebook are sensitive to anything that looks like a policy violation. And crypto is just in the gray area – promises of profit, financial services without a license, non-standard creatives.
In order not to get banned at the start, prepare in advance.
Bought an account – do not throw crypto on it right away.
✅ A warmed-up account lives longer.
Classic for bypass advertising. The moderator sees a white page, the user sees a crypto offer.
But:
If you’re just starting out, it’s better to test the most “white” creatives without cloaking. Or work with ready-made cloaks through proven services.
Found a connection that works? The next step is scale.
This saves time and reduces the human factor. The main thing is to monitor closely at the start.
Tracker is a must-have. Especially in crypto, where there are many tests, GEOs, creatives, prelends.
For example, if you see that ROI in Argentina is higher after 18:00, you allocate the budget for this window. Or one pre-land converts 2 times better – you throw the main traffic there.
Most trackers show conversion to CPL or deposit. But if you’re working on RevShare, it’s critical to know what happens after:
Request this information from the affiliate if it does not give it automatically. This will help you understand which source gives you the highest quality customers, not just a lot of registrations.
Most newbies “merge” not because of bad creatives or offers, but because of technical holes:
In crypto, tech is a matter of survival. If you don’t want to crash after the first launch, pay attention to this. Or find someone who can handle the technical part for you.
Many newcomers to the crypto vertical think simply:
“CPL pays for registration – easy! I’ll fill up the database, then I’ll see.”
On paper, it looks logical: you don’t have to wait for a deposit to earn money. It is easier to register than to invest money, which means that there will be a lot of leads that you can already do something with.
But in reality, this strategy almost does not work.
When the goal is to fill CPLs at any cost, the campaign includes:
Out of 1000 registrations, there can be 0 deposits. The broker sees “empty” leads, the call center wastes resources, and the affiliate
It is worth asking yourself: Is it worth burning relationships with affiliates for $0.50?
Let’s take an example:
Even if you give top users, you are in the red you are in the red. And to make money on CPL, you need to spend $5 per lead. But such cheap traffic means low-quality leads. It’s a vicious circle.
Conclusion:
CPL makes sense only if you know how to generate cheap and at the same time solvent traffic. And this is a rarity.
CPL is an intermediate metric. The real KPI in crypto is deposits and ROI.
Newbies are often happy:
“I have 1000 registrations!”
And at the end of the day – $0, because no one has caught on.
Better: 50 registrations → 5 deposits than a thousand “blanks.”
So how to start correctly?
Ideal: CPA or hybrid
If it’s CPL, use it as a test
Pour traffic as if you were already on CPA:
Even on CPL, focus on the deposit as a goal. The affiliate will see this and can:
Racing on CPL is a wrong strategy.
Low CPL ≠ profit.
The focus should be on quality traffic that brings deposits.
Crypto is not a teaser traffic where you can pour everything and everywhere. This is a vertical that requires hitting the target audience, a jewelry approach, and accurate metrics.
The authors of the ConvertX project wrote for you. We are building an ecosystem for buyers at all levels – for Junior, for Middle, for Senior, for C-lvl. Subscribe to become better!