Today we will consider a small but very gambling country in Europe – Hungary. This destination is suitable for beginners: clicks here are relatively inexpensive, competition is lower than in neighboring countries, and locals are actively looking for new types of entertainment and have a positive attitude towards advertising. Currently, the gambling and betting industry in Hungary is experiencing a period of rapid growth, and large advertisers are coming here every day, so the prospects are significant. This market has converting offers and great rates for different traffic sources.
Hungary: a brief information about geo
Hungary is located in the heart of Europe and belongs to Tier-2. This country is famous for its stable economic situation and significant purchasing power of its residents.
The country is home to about 9.59 million people, 92.5% of whom actively use the Internet.
- The average income is approximately $1150 per month.
- The local currency is the Hungarian Forint (HUF).
- The official language is Hungarian.
Gambling in Hungary and audience characteristics
The online casino and sports betting industry is actively flourishing in Hungary. The legislation is quite soft, and casino advertising is perceived positively. In 2024, the country created ideal conditions for the development of the gambling business. Casinos and betting companies operate within the legal framework.
Hungarians are actively involved in gambling both online and in real establishments. Many players regularly deposit funds and return to their favorite casinos, which ensures high-quality traffic in this region.
The cultural characteristics of Hungarians include respect for their history and traditions, straightforwardness, a desire for innovation and progress, and a love of new and exciting entertainment. In addition to gambling, Hungarians are fond of sports and betting on sporting events, which allows them to promote both casinos and betting offers simultaneously. Football is especially popular.
The most effective traffic sources
After analyzing the data from Similarweb, we can see that a significant part of users is attracted through:
- Google
- Facebook
- YouTube
- Instagram
Statistics show that the most successful traffic sources for Hungary are Facebook, ASO, SEO, Google, PPC, In-App. These directions should be considered first of all.
Mobile traffic dominates desktop traffic. Interacting with advertising networks, you can use targeting:
- Popular OS – Android, Windows, iOS
- Popular browsers – Chrome, Safari, Firefox
- Popular Internet providers and operators – Magyar Telekom (T-Com/T-Online/Matáv), Vodafone (UPC), Invitel, Externet, Emitel, Monortel, Pantel, TVnet, TvNetWork, VIVAnet, Digi
What to show in creatives and campaigns
After analyzing the campaigns of our webmasters and successful cases, we found out what methods can be effectively applied in the Hungarian market:
- Instant win. Hungarian players prefer to relax and earn money at the same time, so it is important to demonstrate an easy way to the jackpot. Use footage and screenshots of popular banks and payment systems in Hungary, such as OTP Bank, MBH Bank, K&H Bank, UniCredit Bank Hungary.
- Emotions and excitement. Casino games are a way to get pleasure, adrenaline, and a positive charge. Close-ups of happy winners’ faces are a great attention grabber.
- Patriotism and cultural elements. Include images of the Hungarian flag, currency, and sights in your creatives, as well as use Hungarian names and faces of local residents. For more personalization, you can run tests by city, especially in Budapest.
- Newspaper format. Hungarians are actively interested in current events and often visit large news portals. Advertising in the form of news content with recommendations can be effective.
- Celebrities. The use of well-known Hungarian personalities, such as musicians Tóth Andi, Kasza Tibor, footballer Dzsudzsák Balázs, bloggers Tóth-Hódi Pamela, Abosi Barna, show hosts Anikó Nádai, András Stohl, László Lovász, can significantly increase the attractiveness of advertising.
- Qualitative visual content. High quality, clarity, and brightness are important for video creatives and images. The use of neural networks for editing can help to achieve a professional level.
- Popular slots. It is important to make sure that the slots shown in the creatives are present in the offer. Among the favorite Hungarian slots are Sticky Piggy, Big Bass Amazon Xtreme, Buffalo King Megaways, Madame Destiny Megaways, Wild West Gold Megaways, Bigger Bass Blizzard – Christmas Catch, Fruit Shop Megaways, Sugar Rush, Royal Coins 2: Hold and Win, John Hunter and the Book of Tut Respin.
- Accurate translation and localization. Despite the multinational population, it is important to use only Hungarian, which is spoken by more than 98% of residents. High-quality translation will increase the credibility of the advertisement.
Examples of creatives
Conclusion
Hungary is a geo that is perfect for both beginners and those who already have experience. Local residents have a high level of gambling, actively make deposits, and are constantly looking for new forms of entertainment.
