In 2024, the popularity of subscriptions is growing even more, opening up endless opportunities for earnings. It would seem that there is much more to do. From music and games to training courses, food delivery services, personalized clothing sets, and even sports equipment, subscriptions cover almost all areas. But how to make money on it? In this article, we will consider mobile subscriptions and different approaches to their monetization.
What are mVas mobile subscriptions?
Imagine that you have decided to make money on mobile traffic and have chosen easy-to-promote services with a low entry threshold, medium cost, but long-term customer value. In this case, mobile subscriptions, also known as WapClick or mVas, may be right for you.
You find users who are interested in, for example, a fresh horoscope, a new music track, or a weather forecast for the coming days. They see your ad, click on the link, and download an app where they can subscribe to a convenient service. For this, you get your profit.
In essence, WapClick is a way to monetize mobile traffic. People need useful information or entertainment, and you provide them with access to this content, earning revenue from it.
The range of services at WapClick
WapClick is usually used to promote direct and clear services where users quickly get what they are looking for. For example, if you want music, here’s a ready-made playlist; if you’re looking for new friends, here’s a set of messages and likes. The path from the first click to the desired result is very short, and the subscription price is usually low, which has a positive effect on conversion.
Predictions
Horoscopes, weather forecasts, or sports results are always up-to-date and do not depend on the season or changes in the global economy. Users receive these services instantly, so they are willing to pay for comfortable and fast access.
Games
Paid access to additional levels, heroes, resources, bonuses, or premium modes in popular smartphone games.
Music and video
Listen to music or watch videos without ads, download content or get access to exclusive content – that’s what subscriptions offer.
Dating
Additional features on dating platforms, such as more likes, profile views, or access to premium features (detailed stats, unique reactions or emojis, the ability to upload more photos).
Utilities
Optimization programs: traffic routing, antiviruses, cleaners, image editors, and other software are often offered by subscription.
Where and from which countries traffic to subscriptions is most often driven
The most popular traffic sources for attracting users to WapClick offers include the following:
- Push traffic. This is a budget option that allows you to quickly test different ideas and find your “gold mine”↩. Users who subscribe to push notifications are usually willing to follow links, so this channel has great prospects.
- TikTok and Facebook. Advertising here is more expensive than on other platforms, but it can give great results.
- Google. The channel with the most expensive advertising, but very high-quality traffic that gives the highest payouts. Google is perceived as a premium platform where “customers” are willing to pay more for quality services, so the income here can be higher.
Please remember that there is no single secret to success. The best thing to do is to test different options and find the combination that works for your WapClick offers.
How the mVAS offer funnel works
When a user sees an ad and is interested, they click on it and are directed to the App Store or Play Market, depending on the operating system of their device. Then they download the app to their phone.
After installing and opening the app, the user is asked to enter their phone number, which is required to subscribe. An SMS with a confirmation code is sent to this number. The user enters the code in the app and gets access to all the features and functions. And that’s it! The subscription is activated, and you’ve got a lead! As we’ve already mentioned, the mobile subscription funnel is as simple and fast as possible, which reduces the chances of a user changing their mind halfway through.
Conclusion
Mobile subscriptions may not seem like a serious niche, like gut or gambling. But this market is definitely not worth neglecting. While some teams are puzzling over the low uptake of nootra or trying to establish payment systems in India for PWA applications, others are steadily flooding mobile subscription offers and do not have such difficulties.
In this niche, there are significantly fewer blockages, and sales go in a simpler, more understandable way. As for the method described in the article, everything is simple: the user opens the app, enters his or her number and code, and it’s done. There are no unnecessary obstacles, so the chance that the customer will go all the way to the end is much higher.
So if you are looking for a stable and profitable niche for 2024, take a closer look at mobile subscriptions. Perhaps this vertical will be the one that will bring you the desired success!