Don't miss interesting news
In order for your ad not to get lost among millions of others, you need to stand out. One of the coolest tricks is to add elements of holidays, trends, seasonal events, and newsworthy events to your creative. Most competitors do not bother with this, but simply repeat other people’s ideas with minor changes. But a non-standard approach can be your strong point!
Let’s figure out how to make the most of the holiday moments and trends to make your creatives more interesting and effective. Catch fresh and useful ideas that will help you attract more attention and increase your revenue.
Let’s go!
When planning a campaign, it’s important to think not only about the product, but also about those who will see it. People click on an ad not because it was created by some cool arbitrageur, but because the creative gets right to their problem. The ad demonstrates: “This product is the solution to your problem!”
Experienced arbitrageurs advise to always ask yourself the question: “Why will my ad interest the user? ” You need to look at your creative through the eyes of the person who will see it. People go through thousands of ads every day, but they will be interested only in what exactly meets their needs.
Holidays and trends have a strong influence on what people are interested in here and now. For example, the New Year. A girl wants to go to a party, but she’s not happy with her figure. There are three weeks left, and then she sees an advertisement: “Become slim in 3 weeks – minus 7 kg by the New Year!” The creative clearly solves her problem, and the chances of buying it increase dramatically.
To adapt creative for the holiday, you don’t need to be a superdesigner. Basic skills in graphic editors are enough, which can be acquired in a few video tutorials. For example, for Christmas, it is enough to add thematic colors (red, white), Santa Claus, or a timer until December 31 – and you’re done!
Even old creatives can be refreshed by adding a holiday theme. This will make them look relevant and modern. This allows you to save on creating new content or hiring a designer.
Psychologists say that the mention of a holiday evokes an emotional connection in people. Holidays are associated with positivity and something familiar, and we trust what is close and understandable to us.
So, adding trends or holiday elements to your ads can easily improve their effectiveness, save resources, and build a strong connection with your audience.
Here we’ll talk about what events and newsworthy occasions should be used to create interesting creatives and advertising campaigns.
Although the gut niche is relevant all year round, there are periods when the demand for certain products increases. For example, in the fall, more people buy products for joints or hypertension, and before the summer, slimming products. You can mention the approaching cold or heat in the promo to remind people of their health and push them to buy.
The calendar has many non-standard occasions for advertising – the beginning of a new season, weekends, Mondays, or Fridays. Such dates are great for email campaigns promoting products. In some regions, people believe in omens and magical rituals. Take advantage of this by tying your ads to full moons, new moons, or eclipses. For example: “Take this drug on the night of the full moon [date], and the power of the moon will help you get rid of pain forever!”
The most obvious holidays are New Year, Christmas, March 8, or Defender’s Day. But there are also others, such as Independence Day, Flag Day, and Mother’s Day. Research which holidays are popular in the region where you are advertising your product.
Advertising can be easily adapted to the holidays. For example, before the New Year, people set new goals and want to improve their health. At Christmas, they are looking for gifts for their loved ones. Do not forget to focus on young people who care about the older generation and order useful products for them.
November is a time of bargains: Black Friday, Cyber Monday, and other major shopping holidays. People are used to it, so they already make lists of desired purchases in advance and wait for crazy discounts. Each region has its own large-scale promotions, so this is a great chance to lure the audience with special offers.
Anything related to health and naturalness is currently at the peak of popularity: organic products, eco-friendly lifestyle, natural content without gloss. People prefer short videos and dynamic clips. To keep your finger on the pulse, follow analyst reports, interviews with experts, and research results. In addition, each country has its own local trends. For example, skin whitening is popular in Greece and Southern Europe.
High-profile events always go viral: memes are made about them, and they are discussed by everyone around. Use positive news for promotion. For example, during the Olympics, you can launch a campaign with the slogan: “Olympic discounts – minus 50%!”, or “Get fit like a champion!”.