Even the strongest prompt is only half the battle. In iGaming creatives, you can perfectly describe the style, camera angle, emotions, and offer… and still end up with a video that doesn’t grab attention, doesn’t hold attention, and doesn’t convert. Because in real performance, the winners aren’t those who write the “right” prompts, but those who know how to enhance them with small, almost invisible techniques.
Mike Wiseman, a marketer, strategist, and creative who has worked his way from the chalkboard to the iGaming market, shows that the magic of conversion lies in the details. It’s the micro-techniques of the first seconds, micro-emotions, a color palette tailored to the GEO, the effect of understatement, and social proof that make videos feel alive, human, and precisely attuned to the emotions. These nuances directly impact CTR, CR, and FTD, because viewers respond not to a pretty picture, but to a sense of truth, dynamism, and engagement.
Using life hacks is a way to turn an ordinary AI video into a high-converting tool:
Here are 10 techniques from Mike Wiseman’s guide that work not through magic, but by correctly manipulating the user’s attention, feelings, and behavior. And each one can enhance any prompt, even if it seems ideal.
Lifehack 1: “The Three-Second Rule”
In iGaming, time is nonsensical. Users scroll through their feeds faster than the slot reels can spin. That’s why the first three seconds aren’t just a crucial moment. This is the point where the creative either grabs attention or dies.
Mike Wiseman says: the fate of a video is decided at the very beginning. If the hook is weak, you might as well stop watching. Therefore, your goal is to hit the viewer’s emotions from the very first second.
Why are the first few seconds crucial?
Because the user evaluates relevance instantly:
In the first three seconds, the viewer should feel, “Okay, this is something interesting, I’ll watch for another second.” This one second is enough for them to watch until they see the offer.
How to use a visual hook?
Mike Wiseman recommends starting the prompt not with a description of characters or atmosphere, but with a powerful, aggressive visual punch:
The key idea: emotion → immediately, context → later.
First, you grab attention. Then you explain what’s happening.
Lifehack 2: Micro-emotions instead of general descriptions
The biggest mistake in iGaming prompts is describing emotions with words like “happy,” “excited,” or “shocked.” AI understands these too abstractly, resulting in plastic, unnatural faces that look like ads from the early 2010s.
Mike Wiseman emphasizes: if you want a real reaction, describe not the emotion itself, but the micro-movements that make it up.
Why doesn’t “happy” work?
Because “joy” is a broad concept. It can be anything from a polite smile to hysterical laughter. A model can’t guess. It needs to be explained. Only then can it create a reaction that resembles a real human reaction.
If the emotion looks natural, the viewer believes it. And if the viewer believes it, they click.
How do microemotions work?
Mike Wiseman suggests breaking down emotion into facial muscles:
This is what the brain reads as “real emotion.” And this is what dramatically increases conversion rates, because the viewer feels, “This is a real reaction to a win, not a performance.”
Lifehack 3: Before-and-After Contrast
If a creative lacks dynamism and development, it’s dead. The user looks at a static emotion and feels nothing in response. Mike emphasizes: one of the most powerful ways to evoke a response is to show contrast—not abstract, but emotional.
This isn’t just a visual trick. It’s a direct hit on the user’s psyche: people react instantly to changes, especially when they happen quickly and appear to be an “improvement.”
Why does contrast work?
Because iGaming is about transformation:
The human brain reacts to transition, not to a static state. Change = story. Story = emotion. Emotion = conversion.
That’s why this is one of the key techniques that Mike Wiseman places at the top.
How to use the “before → after” technique?
Mike Wiseman’s guide suggests building a scene through a short emotional plot:
Just 1–2 seconds – and the viewer sees the path. And it is this path that creates engagement.
Why does this increase conversion?
Because the viewer subconsciously imagines the transformation: “I, too, can go from boredom to ecstasy in a couple of seconds.” This makes them want to press the button and follow the character’s path.
Lifehack 4: Social Proof in the Frame
People don’t trust advertising – people trust people. And this works especially well in iGaming: if a viewer sees others already playing, already enjoying themselves, already winning, they automatically feel “out of the loop” and want to join in.
Mike Wiseman emphasizes: adding social elements to the frame is one of the most powerful ways to increase trust and click-through rates. It’s a subtle but highly effective manipulation of attention.
Why does social proof increase conversion?
The psychology is simple: if we see someone already doing what we’re only thinking about, we tend to imitate it.
This is especially important in iGaming because the niche is oversaturated, users are skeptical, and competition is fierce.
When a viewer sees not a single scene, but a situation where others are also playing or reacting, it creates the effect of “this is normal, this is popular, this works.”
How to add social proof to a prompt?
Mike Wiseman suggests including small, unobtrusive elements in the background description:
This isn’t the main element of the scene – it’s a subconscious signal of trust.
What does this approach achieve?
And most importantly, the viewer stops perceiving the video as an advertisement and sees a situation they could find themselves in. This approach consistently increases CTR, especially in vertical formats.
Lifehack 5: The Understatement Effect
If you show everything, the user doesn’t click. If you show almost everything, the user always clicks.
Mike Wiseman emphasizes: one of the most powerful triggers in iGaming is the cliffhanger, the moment when the action freezes before the climax. The user sees that something important is about to happen… and this “about to happen” compels them to click.
It’s pure psychology: the brain hates not knowing the ending.
Why does ambiguity skyrocket CTR?
Because the user feels, “I have to know how this ends!”
A cliffhanger works because:
iGaming is pure emotion. Stopping it at its peak means giving the viewer a choice: escape into the unknown or click and see the ending. And they click.
How to use the understatement effect correctly?
Mike Wiseman suggests placing understatement where the user expects the “denouement”:
The key is to hang on the most tense moment. Pause = conversion.
Why does this increase conversion?
Because a cliffhanger internalizes the emotion in the user, compelling them to complete the story themselves.
They feel a slight “completion anxiety,” and the only way to relieve it is to click the link. This is one of the simplest and most powerful techniques from Mike Wiseman.
Lifehack 6: Color Psychology for Different GEOs
Color isn’t just aesthetics. Color is a marketing weapon. And it’s especially powerful in iGaming because viewers react to shades faster than text or sound.
Mike Wiseman emphasizes: different markets perceive colors differently, and if you want maximum conversion, you need to tailor your palette to a specific GEO. This is one of those techniques that requires zero effort but delivers a noticeable boost in engagement.
Why is color so important?
Because it’s the first signal a user sees. Even before they’ve read the CTA or understood the character’s emotion, their brain has already processed the palette. And if it “resonates” with the expectations of a specific region, the ad is perceived as familiar, understandable, and appealing.
If it doesn’t resonate, it feels “off.” The player won’t explain why, but they’ll feel it.
What colors work by GEO?
There are three key regions:
Red = luck
Gold = wealth
This palette is instantly associated with success and abundance.
Blue = trust
Green = money
This works because the user feels stability and reliability.
Bright, saturated colors
Accents on energy and celebration
These colors create a sense of celebration and drive, which perfectly suits the local style.
How to incorporate color psychology into a prompt?
Mike Wiseman suggests a straightforward and simple approach:
This helps the model construct a scene with the desired cultural context.
Why does color consistency increase conversion?
Because the viewer doesn’t see a “video from an unknown brand,” but content that looks native to their country. This removes internal barriers and increases trust.
Color creates a sense of authenticity. And authentic creative always converts better than generic ones.
Lifehack 7: Creating looping videos
If a video is watched once, that’s good. If it’s watched two or three times in a row, that’s money.
Mike Wiseman emphasizes: in formats that automatically repeat (Stories, Reels, TikTok), one of the most powerful conversion techniques is to create a seamless loop—that is, a video that appears as a continuous scene, even after transitioning from the end to the beginning.
This is a simple technique, but it dramatically increases watch time, engagement, click-through rate, and overall retention.
Why do looping videos work so well?
Because the user doesn’t understand where the video ends. They watch a little longer just to “wait for the ending.” But there’s no ending; it skips back to the beginning.
And at that moment, they feel like, “Okay, I wonder what this is all about,” and they click.
A loop is a subtle trick that holds attention longer than average. And the longer the attention, the higher the chance of a CTR.
How to create a video loop correctly?
Mike Wiseman suggests the principle: end of scene = beginning of scene.
To make a loop look natural, choose a moment that’s easy to repeat: a spinning roulette wheel, a jumping win counter, a glowing neon light, a spinning slot reel, a rotating camera. The key is to create a sense of continuity.
Why does looping increase conversion?
Because algorithms favor long views. And users love it when a video is engaging.
Looping video:
And all this thanks to one simple trick.
Lifehack 8: Anchor Brand Elements
In iGaming, creatives often look like they were made by different teams for different brands, even if they’re from the same affiliate network. Users don’t remember the visual style, don’t recognize the brand, and don’t connect one video to another.
Mike Wiseman emphasizes: to prevent your videos from getting lost in the noise, you need to add anchor elements—small but consistent visual details that appear in every creative. This could be a color, a mascot, animation, or a logo, but the key is consistency.
Why are anchor elements important?
Because they: create visual consistency, make your brand recognizable, build trust, increase the likelihood that users will recall your offer, and differentiate you from competitors.
In reality, it works like this: a user sees one video, then a second, then a third… And if each video has the same visual anchor, they begin to perceive your brand as “familiar.”
And “familiar” always converts better than “new.”
How to incorporate anchor elements into a prompt?
Mike Wiseman suggests using simple, repeating details:
This should be natural – as part of the set design. A single line is sufficient in a prompt: for example, “In the bottom right corner, a small animated mascot (a lucky cat) is visible, winking at the camera.”
Why does this life hack increase conversion?
Because users begin to recognize your creatives. It’s like a mini-brand identity within each video.
Benefits:
Essentially, you’re creating a mini-brand right within your creatives.
Lifehack 9: Testing Emotional Temperature
In iGaming, it’s not just what you show that matters, but how it’s felt. Creatives have what Mike Wiseman calls emotional temperature—the overall emotional level of a scene: energetic, calm, aggressive, premium, relaxed.
And sometimes it’s not the GEO, the offer, or even the character that makes the difference, but the emotional tone of the video itself. Because of this, the same prompt can produce dramatically different results simply because it didn’t “hit the right mood” for the audience.
Why is it important to test emotional tone?
Because audiences respond not only to content but also to emotional tone:
Two versions of the same prompt, differing only in emotional tone, can yield different CTR and FTD results.
And the only way to understand which one works is through A/B testing.
Why does this life hack increase efficiency?
Because you stop relying on “intuition” and start relying on data. Benefits:
And all this without rewriting scenes or changing the structure of prompts. You simply change the emotional temperature.
Lifehack 10: Frame-by-frame structure and timing
In iGaming, 4 seconds is a lot. And yet, at the same time, catastrophically short.
Mike Wiseman emphasizes: the shorter the video, the more important the frame-by-frame structure is. If you don’t set clear timing, the model will improvise, sometimes well, often poorly. As a result, the scene can be blurry, and the CTA can appear too late.
Proper timing turns a chaotic video into a controlled, precise conversion machine.
Why is timing so important?
Because every second in an iGaming video serves a purpose:
If something is missing, the video will fail:
The model itself doesn’t understand this logic. It needs to be defined.
How to properly break up a video?
Mike Wiseman offers a simple and powerful template that can be applied to virtually any 4-second video:
0.0–1.0 sec – main action, visual hook
1.0–2.5 sec – scene development
2.5–3.5 sec – emotion, climax
3.5–4.0 sec – CTA and text overlay
This is ideal for slots, bets, lifestyle, UGC – anything that needs to convert quickly.
The model understands timing very well – if you include it directly in the prompt.
What does a frame-by-frame structure provide?
Mike Wiseman emphasizes:
In short: a clear structure = a clear result.
Why does this increase conversion?
Because the user gets maximum emotion in a minimum amount of time. Nothing drags, nothing lags; everything happens exactly when it should.
And most importantly, the CTA always hits the sweet spot, when the viewer is already emotionally warmed up.