Facebook remains one of the most popular social networks in the world with more than 3 billion monthly active users. However, despite the fact that this social network continues to be a leader among platforms, its audience is evolving and changing every year. We have analyzed who exactly is using Facebook in 2024, in particular in the context of regions, age groups, and gender, as well as how this data can be useful for your advertising campaigns.
Projected Audience Sizes (in Thousands)
According to Ads Manager, you can estimate the size of Facebook audience in different categories. Statistics provided by DataReportal and Statista allow you to understand the trends and peculiarities of user interaction with the platform.
Regional Distribution
- Asia and Oceania: The largest number of users – 1.6 billion. This region is characterized by the high popularity of entertainment content, family news, and active support for small businesses, making Facebook an important platform for local advertising campaigns.
- Europe: There are already more than 420 million users on this continent. Europeans actively follow news, events, and discuss topical issues in thematic communities.
- North America: The 430 million users from this part of the world regularly consume local news, actively use online shopping opportunities and are interested in various events. This makes Facebook an effective platform for brands focused on North America.
- Latin America: This region is home to around 470 million users who actively engage with communities, support lifestyle pages, and seek out useful health and wellness content.
- Africa: A rapidly developing region with 324 million users. Africans are actively engaged with family updates, regional news, and business contacts.
Age Distribution
According to the analysis, the majority of Facebook users are young people aged 25-34. This confirms the popularity of the platform among young adults who use it not only for communication, but also for career achievements, shopping, and following trends.
- 18-24 years old: 23% of users in this age group actively keep in touch with friends and family, as well as join thematic groups and communities.
- 25-34 years: 31.1% of users use Facebook for career content, social commerce, and lifestyle news. This category is actively looking for opportunities to develop and meet new brands.
- 35-44 years old: 20.2% of users in this group are interested in family news, local events, and group activities. They are also more likely to interact with brands and organize joint events.
- 45-54 years old: 12% use Facebook to interact with communities, participate in events, and consume educational content. Most of them are people seeking to improve their professional education or find useful tips for everyday life.
- 55+ years: 13.7% are older users who actively visit news, join interest groups, and spend the most time on the platform. They often share content with family and friends.
Gender Distribution
- Men: 56.8% of users are men, who often actively interact with brand news and publications.
- Women: 43.2% of users are women who actively participate in groups, events, and content sharing. They are active participants in online communities and often create content for the platforms.
Conclusions
Facebook will remain one of the most popular platforms in 2025, continuing to attract users from different age groups and regions. If your advertising campaigns are aimed at a global audience, it’s important to consider these trends and adapt your content for different categories of users. Whether it’s young people looking for lifestyle news or older users looking to stay in touch with family, Facebook remains a platform that meets the needs of all categories of users.