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Australia is not only about kangaroos, the Sydney Opera House, and jokes about people walking upside down. For arbitrage traders, this country means a high ROI, as the market here demonstrates steep conversions and brings good profits.
In Australia, the national language is English. Migrants from Britain and its colonies settled here several centuries ago, so the language of the locals is similar to the British, although it has its own peculiarities.
Australia has almost 26 million inhabitants. About 90% of them live in large cities such as Sydney, Melbourne, Brisbane, Perth, and Adelaide. The capital of the country, contrary to popular belief, is not Sydney, but Canberra, with a population of almost half a million.
Australians are among the richest people in the world, ranking sixth in terms of GDP. The country has a lot of IT professionals.
The average age of Australians is 38 years old, and a significant part of the population works remotely, which indicates a high level of Internet development.
The country’s currency is the Australian dollar, which at the time of writing was worth 0.66 US dollars. The average salary is $3600, but this does not include employees of the IT sector, so the actual income may be higher.
One of the peculiarities of Australia is a high level of gambling among the population. According to ACMA (Australian Communications and Media Authority), at least 21% of Australians regularly participate in gambling or lotteries. Additionally, 11% regularly place sports bets.
This figure is supported by government regulation. The country is allowed to advertise gambling on television and radio, which distinguishes it from many Tier 1 and Tier 2 countries.
Some of the most popular gambling activities in Australia are
As already mentioned, the Australian population is characterized by a high level of well-being. Therefore, a strategy aimed at “quick wins”, although it may have some success, will not be the most effective.
A more appropriate approach is to use creatives that evoke emotions. Creatives that create the effect of real presence in the casino also work well. Considering that offline slots are still popular in Australia, this can be a winning strategy.
The best source of traffic in Australia remains Facebook, which is used by 74.7% of the population.
In general, the approach to the Australian audience is similar to the approach to Tier 1 countries in Europe. People have everything they need for life and are looking for entertainment.
Australia is an interesting geo for arbitrageurs who have ambitions to work in the highest yielding markets. Although it requires a significant budget to get started, the ROI obtained in this geo can compete with the leading countries in Europe and North America.