Reddit is a global phenomenon that has been popular for many years. It is a combination of a forum and a social network in the top of the most visited websites in the world, along with Amazon, TikTok, Yahoo, and other leading online platforms.
In this article, we will analyze the potential of advertising on Reddit Ads. We will give step-by-step instructions on how to launch advertising campaigns in your account and share information on where to buy ready-made accounts for promotion. Read on so you don’t miss out!
Reddit audience statistics
The Reddit platform was created in 2005 as a place to discuss various topics. The project was launched with an investment of $100,000 from the American business incubator Y Combinator.
As of August 2024, Reddit has more than 267.5 million weekly users and 73.1 million daily active users. There are more than 100,000 subreddits on the platform, where lively discussions are held.
Analysis shows that the number of users is growing by 3-5 million every quarter. At the same time, 50% of the audience are residents of the United States, which indicates a high level of their income and solvency.
Reddit’s mobile app was downloaded 34 million times in 2023, which, while a significant number, is down from 54 million downloads in 2022.
In 2023, Reddit’s revenue amounted to $804 million, which is 20% more than in the previous year. 98% of the profit came from the Reddit Ads advertising network, which is popular among companies and individual advertisers.
How to launch campaigns through your personal account
Affiliates often consider Reddit as a source of free traffic for their business in the field of data mining, e-commerce, and other verticals. However, not everyone knows that you can also launch paid traffic through it.
To get started with Reddit Ads, you need to fill out a registration form and a short questionnaire. Confirmation of mail and phone number is not required to get started, but a card is required.
At the stage of payment method binding, users are promised a $200 bonus with a $100 spread. Reddit temporarily deducts $10 for re-authorization, which is later returned to the balance.
There are two launch options available in the ad network interface: simple and advanced. Webmasters usually require detailed customization, so Advanced Create is more suitable.
The campaign launch includes three steps:
- Campaign settings – specify the company name, goal, budget.
- Creating an adset – configure targeting parameters, interests, placements, daily spread limits.
- Adding creativity – you can import images, videos, carousels and forms, as well as customize the URL and call to action (CTA).
You can send a campaign for moderation only after successful card linking. According to statistics from your account, the reach in the US is impressive: for $350 a week, you can get up to 600 clicks and 190,000 ad impressions.
Webmasters note that gray offer ads are often rejected, but there is a chance of approval if the creative is properly masked. It is important not to give up after the first rejections.
Last year, Reddit Ads was significantly updated. For example, they added gender targeting, which was not available before. Now you can run ads on the male audience for de-targeting without any extra effort.
You can understand the interface and launch your first campaign in 20-30 minutes. If you already have a ready-made set of creatives and a link from the tracker, the process will take even less time.
Examples of Reddit Ads case studies
New project in Canada
Many marketers, faced with new laws on online news, began to look for alternative ways to engage the audience. Reddit Ads became one of them. The Indiegraf project team launched three advertising campaigns, spending $2100 to drive traffic. These efforts brought in over 7000 impressions and 2165 clicks with an average CTR of 0.3%.
The cost per lead was $66.85, and the average cost per click was $2.56. Despite the low click-through rate, which is typical for news topics, advertisers were satisfied with the results.
Example of a failed launch
Not all experiments with Reddit Ads are successful. One user reported that he spent $100 on promoting fitness products and received 247 clicks and not a single new subscriber. The comments under his post noted that many users perceive advertising creatives as regular posts and close them immediately after clicking.
Where to buy accounts for advertising
New accounts can be used to run ads on Reddit Ads, but there is a risk of KYC. To do this, you will need a passport or driver’s license. Although this is a standard procedure, it can slow down the launch process.
On specialized sites, you can find verified accounts with a limit of $200-400 for $30-50. Such verified profiles help to save time.
Some sellers offer guarantees for checks and accounts with native proxies, which increases their lifespan and supports the required traffic volume.
Conclusions
Reddit Ads can be useful for large brands and e-commerce, although it all depends on the specific situation. This resource attracts a solvent audience from tier 1-2 countries and does not require significant investments for testing. It is worth trying integration with Reddit to check the effectiveness of the link. Reddit Ads is a leader among global online platforms and offers generous bonuses for new advertisers.
